CEO Advisor Newsletter™
June 2007
Practical Advice to Accelerate Growth and Profits

In This Issue

Steps to Achieving
Personal Power

If You Don't Focus, Innovate and Evolve, You Die

Words of Wisdom

CEO Advisor, Inc. - Member of Accredited Organizations


Steps to Achieving
Personal Power

There are many nuances to achieving personal power. Based on my own personal experience and observations, I have identified what I believe are 6 essential elements to self empowerment.

  • Take Responsibility! Take responsibility for all of your life experiences. You many not be able to control everything that happens in your life, but you do have power over how you choose to interpret the events of your life.
  • Listen intently to what people are saying to you. By listening to what people say, you have the opportunity to learn and benefit tremendously. From there you can make the shifts necessary to get the responses that will best serve your interests.
  • Focus on maintenance, rather than acquisition. Knowing the condition of everything in your life and environment is key to having control - having the proper level of control empowers.
  • Keep a close eye on your finances. Like it or not, money is power. Understand the finances of your business completely or seek help. Many of us check out, so as not to be held responsible.
  • Give it to yourself. Do not tolerate being more generous with others than you are with yourself. Have a strong interest in your own agenda.
  • Be honest about what you want in your life and in your business. Be honest about what you value... then, be OK with that - or not! You cannot begin to have what you want until you understand why you have what you have.
  • For more information, call (949) 759-8676.


    Our mission is to provide CEO's and business owners of small to mid-size companies the needed focus and expertise, coupled with hands-on advice, to grow your business. To take your business to the next level, call Mark Hartsell, MBA, President at (949) 759-8676 or visit us at for more information.

  • If You Don't Focus, Innovate and Evolve, You Die
  • Distressed Man

    After 128 years in business, a household name in American retailing, Montgomery Ward, Inc., closed its doors in 1997, and was liquidated in 2000, but lives again today. Ward fell victim to competition from service-driven retailers like Wal-Mart, Home Depot and Circuit City. Ward is a perfect example of a company that thought it was in the retail business and missed the fact they were in the service business.
    Following years of rapid growth and stunning sales with record profits, most organizations have felt little need to focus on customer retention, customer satisfaction, customer loyalty, customer service, customers for life or any of the current "service" mantras. In other words, "Good times can camouflage poor performance". But just wait, if the U.S. economy moves towards a slow down, customers are going to be harder to find and still harder to keep.
    So what does this mean to you? First, focus, re-focus and continue to re-focus. What is your company in business to do? What role does each person play in the process? How can each player move performance to the next level? Keep answering and re-answering these core questions.
    Second, evaluate, re-evaluate and continue to re-evaluate. Take a hard look at the service offered by your company and your team from the customers' eyes.
    Third, innovate, re-innovate and continue re- innovating. Innovation is essential for continued, long-term growth. Look for innovation opportunities everywhere and you may be able to resurrect success from failure.
    Montgomery Ward did just this. The name re- emerged in 2004 and Montgomery Ward is now an on-line and catalog retailer with a reputation for good customer service. The rules of the game keep changing but one universal truth is this: the job of every business is to attract and keep satisfied customers and take it to the next level. Vist www.CEOAdvisor.c om for more information or call Mark Hartsell at (949) 759-8676 for a free consultation.

  • Words of Wisdom
  • "It wasn't until quite late in life that I discovered how easy it is to say 'I don't know'".

                                            - Somerset Maugham

  • CEO Advisor, Inc. - Member of Accredited Organizations

    • Tech Coast Venture Network
    • Technology Council of So. Cal.
    • Orange County Venture Group
    • Irvine Chamber of Commerce
    • Newport Beach Chamber of Commerce
    • Institute for Independent Business

    Or call (949) 759-8676

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