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Attention Sellers: This remodel's for you.
It's been a year since we launched our new Campaign and I'm very pleased with the results. We've weathered a few bumps, ironed a few wrinkles, tried a little of this and a lot of that, and grown increasingly particular about what we promote. Through these efforts we've established a multimedia platform for horse sales that is smart, thorough and expansive. And we've moved a lot of horses, too.
We've updated our Promote Your Horse section to better reflect our Services, now that we've got a good grasp of what they are. You will find an outline of The Exchange Equine Marketing Campaign and detailed descriptions about what we do and how we do it. There's still some fleshing out to be done, but I think you'll see many of your questions answered. I hope you'll take some time to review the revamped section and share with us your thoughts.
Nearly half of the horses registered for our our last DVD, released in December, have sold, so we'll take some time to congratulate a few of those Sellers here also. We wish all these new partnerships the best of luck, and look forward to following the careers of these Exchange Graduates. |
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The Exchange Equine Marketing Campaign (demystified!) |
 We suggest beginning with the Promote A Horse Overview, which explains the mission and basic structure of The Exchange Equine Marketing Campaign, and continue to the links below from there. However, if you'd rather dive headfirst into the nitty-gritty details of our various promotions, feel free to click through the sections below. |
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6 Mth listing on ExchangeHunterJumper.comCustom built page, unlimited video & photo space, the most respected site in the industry for online HJ sales with 45,000-50,000 sessions each month . . . more info |
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Insertion in The Exchange Video Catalog
Your 5 minutes of sale horse footage delivered on quality DVD to 3,000 HJ professionals and exhibitors. Professionally edited & produced . . . more info |
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Horse Show Marketing & Distribution
Through Show Sponsorships, Satellites and our own presence we get our media directly into the hands of active HJ exhibitors & professionals . . . more info |
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Social Media & Modern Marketing
Info about our promotion through the Exchange Online Newsletter, BigEq.com, Facebook, Twiiter, YouTube, RSS Feeds, iPhone Apps and more! . . . more info |
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Development, Strategy & Management
From preflight to production to monthly updates; from Internet to print to DVD, here you'll find details of behind the scenes efforts at The Exchange. Think of us as your Personal Promotion Machine . . . more info |
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. . . . and more! Including detailed Marketing Reports and opportunities for print advertising in respected publications at a fraction of what it would cost an individual Seller. |
 Register now to include your horse in our Vol. 5, Issue 1 DVD and Spring Horse Show promotions. All media must be submitted and registration must be completed by March 19th. Click here. |
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This seemed like a perfect place to congratulate our Sellers! |
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This just in - Silviano has sold at Thermal!
Congrats to seller Cara Coulson and trainer Megan Garcia of Tile Valley Farm. We'll have buyer details just as soon as they're available- this came in right at press! |
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Congratulations to Sarah Jane Haskins on the purchase of "Sir Real" from Kristina Novak of Santa Ynez Valley View Farm and trainer Kim Harries of Southern Cross. We all wish you the best of luck with this special horse. Sir Real was sold at Thermal within 15 days of listing with The Exchange! |
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Congratulations Patty Rogers and Branch Hill Farm on the sale of Vincero to clients of Jenny Graham in Virgina. Vincero was featured on the cover of our 2010 Winter Circuit Sales List! |
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Congratulations to Patty Rogers and Branch Hill Farm on the sale of Ultra to Kirin Farms! |
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Congratulations to Seller Paige Fulton of Fulton Farms on the sale of French Connection! |
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Congratulations to Sellers Leslie Thornton and Corey Smith of Archway Equestrian Sports in Washington state on the sale of Blackberry to MacKenzie Levine of Cincinatti, OH! |
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Congratulations to seller Debbie Long at Long Farms on the sale of Polk County to Maxine Evans! |
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The Exchange Modern Promotion of the Equine Athlete |
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Shopping for a Show Horse?
There's an App for that!
Yup, we're rolling in technology now. Have our own iPhone App and everything. Does it matter that I personally use a Blackberry? Only in the respect I've never actually seen our App in action. But the folks over at Dappled Grey have, and you can read their review in DG's "Weekly Guide to the Equestrian Lifestyle". The Exchange iPhone App feeds our youTube Videos & RSS updates straight to your phone and is available as a free download in the iTunes store. |
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