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What a pleasure these horses are!
More & more I find myself struggling to keep up with the show results our horses are netting. At the beginning of each week I scour the web for results, tracking the placings of over two dozen horses. Emails and text messages arrive, "We just won the Handy round!" and such. Notes are jotted here and there and by Wednesday I sit amidst a mound of post-its, trying to remember what I've tweeted and who I've submitted and where I've posted and when I did it . . .? The product of this Wednesday's craziness is a nifty new chart with the horse's name, show, and results, plus various checkboxes that cover all the cross-promotion we do (RSS, Email Blast, Print Submission, Twitter, Facebook and posting on various forums). Within moments of printing the neat black lines of the chart are askew with my blue ink, noting ribbons from California to New York, highlighting handy and hack wins. Sigh. Oh well, at least it's all in one place now. The point is it's fun. It's fun to believe in what you promote, and it's a blast to promote what you love. Week after week Sellers send show updates that are right in line with what they have advertised their horses to be: true competitors. That alone is enough to ask, but the sheer number of times the word "Tricolors" flies through this office is outstanding. Nothing sells better than documented success, and it makes my job so much easier. In addition to our Newsletters be sure to check out the other various ways you can stay updated on our horses via the links to the left: Our RSS feed, Twitter updates and Facebook page. The RSS Feed is my personal favorite and perfect for those that aren't all aflitter about Twitter and the rest of the pop networking craze ;).
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