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Exchange Movie Studio!
In an epiphany of modernity about four years ago, as I was contemplating the benefit of yet another printed equine sales publication in the industry, I stumbled across the realization that video is not only more cost effective than paper advertising, it's also far more logical. The goal of any equine advert is to produce interest in a video, which Seller sends off to Buyer upon request, and in hopes of scheduling a trial. The Exchange Video Catalog was born of this epiphany, of this recognition of paper promotion as a costly middleman.
Of course video is not without technical trials, and our insistance on custom, in-house media production requires we meet these trials head on. The sheer processing power required to preview and edit movie files in any sort of timely fashion is extraordinary, and we have an entire section of our production studio devoted to this task. It is in this section I have resided for the past week-and-a-half, compiling and authoring the 1st Issue of our 4th Volume of The Exchange Video Catalog. The final cut runs 1:15 and features 19 horses valued at over $1.9M. A total of 27 horses were submitted, but eight did not have appropriate video for insertion. Several of those horses are showing in the next few weeks and will appear in our marketing as soon as they have the quality video we require.
Volume 4, Issue 1 is as complete as I can make it, and has been sent to the professionals for glass mastering and copying. The DVD you'll receive in your mailbox (if you are a professional), or at the May and June shows (if you are an exhibitor or Buyer), is created with the same professional DVD replication process as the current Hollywood craze you might order from NetFlix. It is truly a Feature Production.
And with that The Exchange Movie Studio, and myself, get a small break . . . during which I will load the remaining horses to the web site (there are still 5 more in queue!), catch up on what was a very successful two weeks on the Circuit for our horses (did I mention Likewise was AA Circuit Champion at the Oaks?) and then escape to some horse shows! :)
Though we just completed Issue 1 production five horses are already lined up for Issue 2. It's never too early to begin marketing your quality equine athlete, contact us about our new, modern promotion. |