Retail Beef Blast
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PREP YOUR MEAT CASE FOR THE HOLIDAYS
On average, 71 percent of all meat purchases come from the self-service meat case, but during the holiday season, service counter shopping spikes as shoppers look for special cuts and preparation tips from your staff. Our sales data can help you stock your meat case strategically for the upcoming boom in beef roast sales, and our proven merchandising techniques highlight the right roasts for shoppers' individual needs.  
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RIBEYE ROAST
The tender, juicy Boneless Rib Roast is the ideal centerpiece for a memorable holiday meal. Easy to prepare and carve, this cut takes the pressure off when cooking for company. For a modern twist on the traditional, arm your meat counter staff with recipe recommendations for great rubs and glazes to share with shoppers. Learn more.
CUT SPOTLIGHT
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NOW ONLINE: NEW WINTER ROAST IMAGES & RECIPES TO USE IN STORE MATERIALS 

The Beef Checkoff's culinary experts have created eight new roast recipes that meet shoppers' needs for easy, mouthwatering winter meals.  Triple-tested for accuracy, these recipes showcase nutritious and delicious beef cuts with no more than six additional pantry-friendly ingredients.  Download these new recipes and images to feature in your winter ad circulars, in-store promotions, on-pack or online.

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