FIVE SUREFIRE TIPS TO BOOST SUMMER SALES |
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Three-quarters of shoppers think of beef as the official meat of summer grilling, and 43% of shoppers say they absolutely would not give up grilling steak no matter what the cost. Our proven merchandising techniques will promote beef's value and taste during the upcoming summer grilling season. |
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Make sure your meat case is well-stocked with this classic grilling cut! With just 172 calories and 3 grams of fat per three-ounce serving, the T-Bone Steak is one of the 29 beef cuts that meets the USDA standards for lean. Because the T-Bone is naturally tender and does not need marinating, cross merchandise with spice rubs and pre-sliced vegetables for grilling. Click the links below to learn more.
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SUMMER PROMOTIONS DRAW SHOPPERS |
Coupon use among customers is up from last year. In fact, 48% of shoppers use coupons at least "frequently" when shopping for fresh meat and poultry. Capitalize on this trend and on shoppers' demand for sizzling steaks and bold burgers in the coming months with Beef Checkoff-funded promotions. Partners like Anheuser-Busch, Sutter Home, Wholly Guacamole and Kikkoman will offer purchase incentives such as coupons, rebates, cooking tips and recipes to help stores sell one of their most profitable items - Beef. Each promotion is guaranteed to increase beef sales by appealing to shoppers looking to save money and get out and grill. |
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