IN-MARKET TEST REVEALS STRONG PURCHASE INTEREST IN HEART-HEALTHY BEEF |
 A new in-market study found that merchandising beef with the American Heart Association HeartCheck mark dramatically increased shoppers' purchase interest and retailer loyalty. Having these types of beef cuts in the case has the potential to boost beef sales, to increase retailer loyalty and ultimately reshape consumer perceptions about beef as an everyday food. Shoppers responded that the HeartCheck mark and the words "extra lean" were "very" to "extremely appealing," with more than 90% of consumer participants expressing purchase interest in the three beef cuts. |
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Affordably-priced and lean, Top Sirloin Steak is a perfect cut to highlight how the meat case can be a destination for healthy eating. This versatile cut is juicy and delicious on its own and is also outstanding when marinated. Sliced and paired with other whole grains and fresh vegetables, Top Sirloin Steak is ideal for heart-healthy and economical family meals like beef stir-fry or kebabs.
Click on the links below to learn more. |
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POWER OF MEAT REPORT SHARES STRATEGIES TO INFLUENCE BEEF PURCHASES
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 Findings from the 2012 Power of Meat study shed light on how shoppers are responding to increasing prices: price per pound and total package cost are key factors in consumers' meat purchasing decision process. The Beef Checkoff has the merchandising programs and resources to help you address these behaviors and stimulate fresh beef sales.
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