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New 2010/2011 National Beef Tenderness Study

When it comes to beef, consumers are willing to pay a premium for tenderness, juiciness and flavor. And while the rib and loin traditionally command a higher price due to their higher palatability aspects, there are opportunities to be had within the chuck and round. The latest edition of the National Beef Tenderness Survey revealed that several industry trends are responsible for increased tenderness, including increased aging times, and longer and slower chill rates. Learn more.

CUT SPOTLIGHT: Tri-Tip Roast

Convenient, Rich Beef Flavor and Value

One of the 29 beef cuts that qualify as lean, the Beef Tri Tip Roast is a popular choice for family meals and small gatherings thanks to its rich, beef flavor and versatility.  It's easy to prepare and can be offered at a great value. The facts:

New Research Demonstrates Lean Beef is Good for Heart Health

A new study--Beef in an Optimal Lean Diet (BOLD)--published in next month's American Journal of Clinical Nutrition shows that diets including lean beef every day are as effective in lowering total and LDL "bad" cholesterol as the gold standard of heart-healthy diets (DASH, Dietary Approaches to Stop Hypertension).  Learn More. 

 

Your 2012 Retail Team

It's our New Year's resolution to help you sell more beef! The dedicated team of beef marketers on the 

Marketing team and the network of State Beef Councils create a powerful partnership committed to providing useful tools and resources. If you have questions, or would like to learn how to develop customized merchandising programs for your stores, please contact us.

Beef in the News

The BOLD diet is on its way to becoming the new healthy diet! Check out Shape Magazine's online article to see what your shoppers may be reading about heart-healthy beef.

Lean Beef for the New Year

New Year's resolutions have many shoppers focused on eating healthy and buying lean. Five of the top ten cuts sold in the U.S. during the first quarter of the year the USDA definition for lean! Boost your lean beef sales even more by using our Lean Cuts Wallet Guide and the 29 Lean Cuts Associates Handout. 

 
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29 Lean Beef Cuts Association Handout