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American Heart Association Approves
Lean Beef Cuts
The American Heart Association (AHA) has certified three extra lean beef cuts for "Heart Smart" shopping. This certification allows retailers to display the American Heart Association's coveted heart-check mark on fresh case beef packages, promoting the health benefits of beef to your customers. Upon seeing the highly recognizable heart-check mark, your customers will know that these fresh beef cuts meet the association's criteria for saturated fat and cholesterol - a good first step in creating an overall sensible eating plan. The Beef Checkoff Trade Association Certification simplifies processing and related participation costs to adopt the heart-check mark. Learn More. |
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 CUT SPOTLIGHT:
Heart-Healthy Top Sirloin Filet
Say hello to the newest industry darling, the Top Sirloin Filet (Boneless). It's no wonder this little gem is the fastest growing cuts - pounds sold have doubled in the past quarter,
increasing a whopping 61.6%. Packed with lean protein and portioned in convenient 4-8 oz. filets, this heart-healthy cut is one of the latest steak cuts to be certified with the coveted heart-check mark from the American Heart Association. We can help you fabricate and merchandise this cut to be the crown jewel in your meat case. Learn More.
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Fresh Meat and Poultry Nutrient
Database Now Available
As you begin to implement the new labeling requirements for the meat case, look to the beef checkoff program's "Nutrient Database" for accurate nutrient data for all fresh meat and poultry products. Based on USDA's Nutrient Database for Standard Reference, we've taken the steps to convert the data into sample labels and poster templates.
The Beef Checkoff will continue to update existing tools and unveil new resources as FSIS guidance is made available.
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