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New Lean Beef Cuts for your Meat Case
 Now there are seven more new cuts that qualify as lean - and research has shown a demand for "lean" and today's shoppers are actually willing to pay more for lean beef cuts. Data just released in the latest edition of USDA's Nutrient Database show that seven of the eight Beef Alternative Merchandising (BAM) cuts meet government guidelines for lean. Add these beef items to your meat case and utilize nutrition labeling program to help consumers identify lean cuts and deliver a "lift" in sales. Progressive Grocer recently recognized the BAM program, reporting how present retailers with a marketing opportunity to appeal to shoppers looking for smaller, leaner and convenient beef cuts. Contact us to learn more on how to implement BAM in your stores.
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 CUT SPOTLIGHT: Veal Cutlet
Expand veal sales in Q1 by featuring and stocking the Veal Cutlet, which will be showcased in a checkoff promotion running Jan. 16-March 31 to raise awareness of how veal can be part of a healthy diet and encourage consumers to prepare veal more often at home. Now through Dec. 15, retailers can sign up and receive free on-pack recipe labels for Veal Cutlet Piccata and other supporting materials for use in stores, weekly ads and online. Add Veal Cutlet to your meat case in the new year to leverage this promotion and incentivize shoppers to purchase veal. Learn more |
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 What Influences Consumer Purchases?
In recent years, shoppers have altered shopping behaviors due to the recession and higher food prices, but while low prices play a role in purchase decisions, 61% of consumers rate "good value" over "low prices" when deciding which store to shop at, according to a 2011 Nielsen survey of more than 25,000 global consumers. Good value was defined by all consumers as sales and promotions and larger, economy product sizes. When looking at North America shoppers specifically, they indicated preferences for value packs (39%) and smaller packages at lower prices (20%). Learn more about our promotions, Bargain Beef Bundles, Slice 'n Save and BAM programs that address these behaviors.
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