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FEATURING BEEF TRANSLATES TO SALES

featuring 2According to a recent checkoff-funded study, shoppers are doing more careful meal planning and shopping at fewer stores to drive less. More than half of surveyed respondents stated that advertised specials are an essential draw to the meat case. Consumers are also more likely to buy more beef if they see a store offering coupons or special deals, even if the price is a little higher than it was six months ago. Capitalize on these behaviors by including beef in your weekly circular and in-store ads. Learn more about featuring beef.

CUT SPOTLIGHT: Beef for StewBeef Pozole

As families return to the hustle and bustle of the school year, offer your shoppers fast, nutritious and kid-pleasing meals. Promote Beef for Stew as an easy option to help your customers spend less time preparing meals, ideal for fall family favorites like soups, stews and chilis. In previous years, sales of Beef for stew have remained steady, making it the second most popular beef cut during the fourth quarter. Maintain momentum of this top selling cut by making meal-time decisions easier for your shoppers. Learn more

Featuring Reports Get a New Look

Beginning this month, our monthly featuring summary reports have a new look. Continue to use this tool to monitor how beef features compare to other proteins in the meat case and determine plans for beef features in your store's weekly circulars. Learn more

Keep Customers Safe and Healthy 

September is National Food Safety Education Month. Help educate your shoppers about how to safely store and prepare fresh beef at home with checkoff materials and food safety tips. Learn more

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