PROMOTE ROASTS FOR TASTY, TENDER TAILGATING

Labor Day won't mean the end of grilling season. In fact, according to a recent survey, more than 40 percent of those who like to grill said they'd fire up the flames year round - no matter the temperature. Implementing merchandising around the fall and winter tailgating season will help make sure your store is the first stop on the way to the game. Not only is beef on the grill guaranteed to draw a crowd at any tailgate, but it's also very easy prepare, particularly roasts. With just a few simple steps, tailgaters can serve a meal that feeds a large group.  

We've developed a new point-of-sale handout to generate tailgaters' interest in roast; display this tool by these cuts in your meat case: 
· Beef Top Loin (Strip) Petite Roast Boneless

· Beef Ribeye Petite Roast Boneless

· Top Sirloin Petite Roast Boneless

· Top Sirloin Cap Petite Roast Boneless

CUT SPOTLIGHT: Beef Top Loin Petite Roast

Lean, tender and easy-to-cook, the Beef Top Loin (Strip) Petite Roast Boneless is perfect to promote during the grilling and tailgating seasons. One of the Beef Alternative Merchandising (BAM) cuts, the roast can be cooked in about an hour. Whether consumers want fork-tender chunks or melt-in-your mouth slices for sandwiches, the Top Loin Petite Roast is sure to be a crowd-pleaser. Make it easy for shoppers to grab and go by merchandising roasts with other tailgating essentials such as condiments, chips, soft drinks, utensils and charcoal. With the right roast and a few simple steps, your shoppers will be on their way to the perfect tailgate. Learn more about merchandising ideas for your store.

Building Consumers' Cooking Confidence

Consumer surveys have shown that the majority of shoppers would grill more often if they have what they refer to as "good grilling instructions." To help drive meat case sales around popular grilling events like Labor Day and tailgating season, display customer handouts such as the new edition of Confident Cooking with Beef to provide the educational information consumers are seeking. Confident Cooking with Beef gives shoppers everything they need to know about choosing, buying, storing and preparing beef and is now available for purchase in the Beef Merchandising Resource.