|
SHOPPERS START FIRING UP THE GRILL
 Despite recent media coverage on rising food costs, consumers still see beef as "King of the Grill." In a recent checkoff-funded survey of 1,062 U.S. consumers, three-fourths said beef is the official meat of summer grilling, with steaks and burgers topping the list of beef cuts on the grill. Consumer preference for steak is so strong that 43 percent said they will absolutely not give up grilling steaks, no matter the cost, which is good news for retailers this summer grilling season. No other protein came close when it comes to meat preferences for grilling. Taste was the number one reason for selecting a meal for the grill and roughly one in five select meals that are quick and easy to prepare. Three-fourths of consumers said they definitely or possibly would grill even more if they had some good instruction. This presents great opportunity to boost sales with grilling tips and in-store demos to encourage those apprehensive grillers. To help, we've developed a new consumer handout to ensure your shoppers get the most satisfying results. Learn more
|
|
Make Beef the Centerpiece During May Celebrations
Memorial Day and graduations create opportunities for seasonal displays around the meat case. In fact, nearly 75 percent of consumers plan to grill on Memorial Day! Research shows that consumers turn to beef for its celebratory value and hold a special place in their hearts for beef, especially when sharing special moments with family and friends. More than half of Americans believe serving steak to someone best says "I love you," more than all other proteins combined. Because of this, merchandising ideas and resources are available to help you turn up the volume on beef as consumers are making purchases for their May festivities. Learn more |
|
CUT SPOTLIGHT: Beef Chuck Eye Steak Boneless
A new cut from the chuck roll, the Beef Chuck Eye Steak Boneless is great on the grill and offers your customers the value they are looking for when preparing a steak dinner. Cut from an area in the chuck roll that is right next to the ribeye, the steak is from such a juicy, tender area that it shares many of the same attributes of higher priced steaks. Both affordable and delicious, this new steak promises some of the best margins around. Fact sheets, cutting guides, recipes and photography are available to help you introduce this new cut in your meat case. Learn more |
|
|
Retailer Spotlight
This year's National Beef Backer 'Innovator of the Year' recognized HAC Inc. for being a pioneer in its marketing, merchandising and the promotion of beef throughout its 75 stores in Oklahoma and Kansas under three banners - Homeland Stores, United Stores and Country Mart. Over the course of the past few years, HAC has served as a unique partner for beef by leading new, innovative efforts in support of beef. Learn more |
|
Beef in the News In its latest issue, Progressive Grocer featured the checkoff-funded Beef Alternative Merchandising program and trends around consumer perceptions and behaviors at the meat case. Market research shows that shoppers are looking for variety in portion sizes, answers to their meat-related questions and a sensory shopping experience, and we've got the checkoff-funded solutions to help you capitalize on these consumer preferences. Read the story |
|
