FRESH PROMOTIONS TO DRIVE SUMMER BEEF SALES

Consumers are instinctively drawn to the smell, taste and sizzle of grilled beef. Through several summer-themed promotions launching this month and running through the summer, you can offer your customers purchase incentives with new meal ideas, accompaniments and contests. The Beef Checkoff Program has teamed up with companies such as Mrs. Dash, Anheuser-Busch, Major League Baseball, Snyder's, Sutter Homes and more. Learn More

REPORT: A Closer Look at the People Behind Beef 

In response to a growing interest in knowing more about how beef is raised and connect with the beef community, NCBA and the Beef Checkoff generated its first-ever social responsibility report, The Cattlemen's Stewardship Review. The first-of-its-kind look at the values and vision of America's cattlemen and how they responsibly raise good food and healthy animals. Learn More

CUT SPOTLIGHT: Beef for kabobs

Looking for new ways to merchandise top sirloin or round steak? Cut them into uniform 1-inch thick boneless pieces and sell as kabobs. Dress with colorful seasonal pepper at the full-service case or incorporate them into your Bargain Beef Bundles. Offering kabobs will attract value-conscious consumers who are looking to retailers to provide smaller portion sizes,  and convenience cuts such as kabobs are high-value solutions. With summer grilling season approaching, we have the merchadising tools you need to promote kabobs and drive seasonal sales. Learn More