BAM CUTS DELIVER FOR SMALLER HOUSEHOLDS AND APPETITES

It is great when a new cutting solution creates a great new product that matches up with demographic and social trends.  That is the case with the Beef Alternative Merchandising (BAM) cuts that have been championed in a checkoff-funded in-market study.  Further fabricated ribeyes, top loins and top sirloins create small filets and roasts, offering shoppers smaller portions and eliminating any excess fat.  The price per pound increases, but a package with two filets can cost less than the full cut.  In recent in-store and at-home product trial, consumers demonstrated considerable interest in the newly developed cuts.  While they shouldn't replace traditional steak options, BAM cuts represent a marketing opportunity for your health-conscious customers seeking more variety in portion sizes.  Learn More

CUT SPOTLIGHT: Heart-Healthy Top Sirloin Filet

Say hello to the newest industry darling, the Top Sirloin Filet (Boneless). It's no wonder this little gem is the fastest growing cuts - pounds sold have doubled in the past quarter, increasing a whopping 61.6%.  Packed with lean protein and portioned in convenient 4-8 oz. filets, this heart-healthy cut is one of the latest steak cuts to be certified with the coveted heart-check mark from the American Heart Association.  We can help you fabricate and merchandise this cut to be the crown jewel in your meat case. Learn More

March is National Nutrition Month

The American Dietetic Association urges everyone to focus attention on the importance of making informed food choices and developing sound eating and physical activity habits.  The good news is the nutrient-rich beef can help your shoppers build a healthier lifestyle without sacrificing taste, and the beef checkoff has a wide array of nutritional resources and tools designed specifically for retailers. Learn More