AMERICAN HEART ASSOCIATION APPROVES LEAN BEEF CUTS

The American Heart Association (AHA) has certified three extra lean beef cuts for “Heart Smart” shopping. This certification allows retailers to display the American Heart Association’s coveted heart-check mark on fresh case beef packages, promoting the health benefits of beef to your customers. Upon seeing the highly recognizable heart-check mark, your customers will know that these fresh beef cuts meet the association’s criteria for saturated fat and cholesterol – a good first step in creating an overall sensible eating plan. The Beef Checkoff Trade Association Certification simplifies processing and related participation costs to adopt the heart-check mark. Learn More

How Beef Fits into NEW 2011
Dietary Guidelines
Lean beef helps Americans build a healthy diet and manage their waistline because it provides ten essential nutrients for about 154 calories, helping consumers and your shoppers meet the new Dietary Guidelines. Contact us to learn more about the new guidelines and beef's role in a healthy lifestyle. Learn More

Nutritional Labeling and
Beef Merchandising Tools
Many retailers are having success tapping into the “Nutrient Database for Fresh Meat and Poultry Product Labeling” and supporting beef checkoff-funded tools for implementing the final nutrition labeling rule. Learn More

RETAILER SPOTLIGHT

Beef Backer 2010 Award Winners Announced
Hats off to the 2010 National Retail Beef Backer Award Winners: Broulim’s Fresh Foods (Independent), Sentry Foods (Mid-Size), Harris Teeter (Chain) and HAC Inc. (Innovator). Winners were recognized for their excellence in merchandising beef at the meat case and support of valuable checkoff-funded initiatives such as Beef Alternative Merchandising, Hispanic Marketing, Beef Training Camp and more. Learn More

ON THE ROAD

N.G.A. Annual Conference February 13-16
Las Vegas, NV
Booth # 813

Annual Meat Conference
February 20-22
Dallas, TX
Booth # 713