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Hearing Voices is Good for the Prospect
Are your prospects hearing voices? If not, they should be.
In today's YouTube world, smart marketers are taking their customer testimonials to the airwaves. Nothing you say as a marketer, or as a sales person, is as compelling as getting it straight from the customer's mouth. I've written previously about getting customer testimonials (Getting and Using Customer Testimonials, November 9, 2011). I suggest, among a number of ways of using testimonials, doing a short video of your customer discussing what it was like to work with you.
Some of the questions that a customer video might address can include:
- What immediate or long-term benefit(s) did our engagement provide?
- What aspects of the service experience were memorable and why?
- What aspects exceeded your expectations?
- What was the impact on revenue gains or cost reductions?
- Describe your customer experience in 3 words or less.
- What did you learn from our working together?
- Would you work with us again and why?
In the video-engaged stratosphere, less is more. Quick, direct andto the point information is important in getting people to view and consume the information...
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Can Pinterest Help Your Business? Or is it Just Messing Around?
Yes.
Pinterest, one in a long line of new social media platforms, is seen by some as a fantastic gateway to driving traffic to other web sites, and therefore, ostensibly, some commerce.
It is seen by others as another in a long line of colossal, self-indulgent time-wasters on the web.
Hey, you kids! You're both right!
Like with all social media, don't blame the tool for the quality of the content its users post. As we are still in the infancy of social media, let us indulge in the frivolous for a while. Indeed, it is, and has been necessary, to put fun, goofy stuff on the web to encourage more users. Twenty years ago, those of us with corporate jobs were adept at using a computer, but most other working people were not. Now, 2012, everybody's grandmother is playing Angry Birds online.
But social media sites like Facebook, and now, to an extent, Pinterest, attract many of the casual web users. They come for the fun, but many of them stay for the shopping.
And this is where Pinterest shines, if your business sells anything that can be attractively or interestingly turned into a graphic image...
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360 Degrees of the Customer
 Marketing, Sales, and Customer Service have all held specific roles in providing a well-rounded experience for every business' customers. But those roles are becoming increasingly blurred, and it is more important than ever for each of these departments to speak with, and share information with the other departments. Our book provides strategic and tactical ideas that can be implemented by any business.
360DegreesOfTheCustomer.com
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