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Saying Thank You to Your Customers
Some thoughts as Thanksgiving approaches...
Your mama taught you the magic words: "Please," "Thank You," and "You're Welcome." Now that you are a grown-up businessperson, these words are still useful, if not exactly magic.
Most of us remember to say Thank You to a customer when our transaction is complete, and yes, that is very nice. However, it is also very common, to the point where it is almost a throw-away phrase, like "How ya doin'?" Expressing your gratitude to your customers should be more than just a knee-jerk catch phrase that follows the cha-ching of your cash register.
The best way to show appreciation to your customers is to do things that make your customers feel good. This will take on a variety of shapes, colors, and sizes, based on the nature of your business and the types of customers you have...
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Customer References -
A Thank You that Works for You
Everyone knows that getting a testimonial or a reference from a customer is an important marketing and sales asset. Yet, often there are disconnects that prevent companies from pursuing testimonials from every customer interaction. Why is that?
In her recent article in Mass High Tech, Lisa Dennis examines the importance of customer testimonials, and some best practices of getting the type of references that will ultimately shorten your sales cycle, as well as attract new prospects.
Read Lisa's article |
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360 Degrees of the Customer
 Marketing, Sales, and Customer Service have all held specific roles in providing a well-rounded experience for every business' customers. But those roles are becoming increasingly blurred, and it is more important than ever for each of these departments to speak with, and share information with the other departments. Our book provides strategic and tactical ideas that can be implemented by any business.
360DegreesOfTheCustomer.com
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