Piet Levy of the American Marketing Association's Marketing News attempts to answer that question in his article,

"Sales Support," with help from Knowledgence president, Lisa Dennis. 

"Part of the problem is they are two separate departments, so with that go separate goals," says Lisa  "They're just not on the same page. The jobs themselves, the way those organizations operate, are not designed in concert."

She continues, "If you're responsible for creating demand in the field, you need to know exactly what is going on in the field."  Part of that understanding is making sure that all of your marketing content is connected to the big picture. "There is a lot of stuff out there that is standalone and that is problematic," Lisa says. "You have to look at
all your marketing content as pieces of a puzzle."

Click to read the entire article

Knowledgence Associates has recently renovated its web site (thanks to the fine work of Windlass Creative), with more content, and easier navigation, including the addition of our blog, The Customer View, on the main site.  Now you can get thought-provoking Marketing, Sales, and Customer Service ideas and relevant blog posts all on the same site.  And coming soon, we will be adding video to the mix.

Click to visit Knowledgence.com

In order to assist businesses in their endeavors to best serve their customers, Knowledgence is now offering Social Media services.  Whether you are new to this aspect of business and are curious as to what it can do for your business, or you are an old hand at personal use of Facebook, Twitter, LinkedIn, etc., but want to use the power of social media to better connect with, and provide service to, your customers and prospects, we can help you make sense of these rapidly growing tools. 

You say you're not on social media?  Well, your customers are!  And your competitors are!  What are you waiting for?  Let's talk about how we can help you get in the game!  Your customers are looking for you!