Do all the external-facing departments in your company see the world through your customer's eyes? All customer touch points, including marketing, sales, customer service, technical support and accounts receivables, should be integrated with each other.
 
No matter who your customers connect with in your company, their experience must be consistent, clear and coordinated, an integrated "360-degree" view of your customer, ensuring that promise and delivery are in sync.
 
Three elements of a company propel its business: marketing, sales and customer service. Most companies know, theoretically, that these three elements need to work together effectively to produce steady sales, revenue growth and happy customers.
 
Frequently, however, there are aspects of human nature that get in the way of each of these elements, preventing them from performing at peak opportunity. The ability to identify, address and resolve these issues goes a long way towards building a loyal customer base that keeps coming back.

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Nowadays, it is imperative that Sales, Marketing, and Customer Service people all know how to speak to, and listen to, their customers.  But it is equally important that these departments speak and listen to one another.  Each of these divisions receives different information from different customers. This information needs to be shared across the Sales, Marketing, and Customer Service lines.  The power of the three combined dwarfs the effectiveness of any one of these departments alone.

- from the Introduction to 360 Degrees of the Customer