Greetings!
Spring is bursting out all over, here in New England! We know, it's been that way for more than a month or so in more temperate areas, but allow us to bask in our well-deserved sunshine.
We hope your business is blooming, as well! Perhaps the articles herein can serve as some sort of fertilizer for your business growth (although maybe that's not the best possible analogy). That said, we want to introduce you to a new tool called Messagen, which is a web-based utility to manage all stages of a marketing campaign.
We'd like to suggest to you that in a world where products and services can be had through numerous channels, it is the quality of your customer service that will separate you from the pack in your industry.
As always, we are interested in what you think and would love to dig around in the garden with you! Drop us a line!
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New Partnership - Knowledgence Becomes Marketing Serivces Partner with Messagen Software
Lisa Dennis, President of Knowledgence Associates, is happy to announce a partnership with Messagen Software, based in Dallas, TX. As a direct result of this new partnership, we now offer an additional range of demand generation services via Messagen, including corporate subscriptions to the Messagen Suite, as well as outsourced marketing campaign development and delivery. To supplement campaign execution, we also offer complementary strategy, creative design, and production services for both email and direct mail. The Messagen Suite is a web-based dashboard through which marketing teams manage digital marketing assets and all aspects of the prospect and customer experience. Working through the Messagen workflow, our clients manage audience-specific elements of their entire marketing catalog and distribute materials or launch campaigns all from the Messagen dashboard. The audience interaction with those assets is then tracked to give our clients a full view of the targets' experience. Stay tuned for our upcoming webinar that explores how to design and deliver cutting edge campaigns that don't drain your resources or your budget. Imagine launching a fully formed campaign in 30 minutes that drives higher responses rates than you typically get from standard email or direct mail campaigns, including real-time campaign response feedback, even for direct mail. We believe that this is an important new asset that we can offer Knowledgence customers.
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KNOWLEDGENCE WELCOMES TWO NEW ASSOCIATES
We are proud to introduce two new members of the Knowledgence Associates team!
Known for her market savvy and award-winning portfolio, Peg McGuire has been coaching organizations on their communication strategies for over 15 years. Her mission is to help organizations communicate effectively in a complicated global marketplace. She has extensive experience in communications strategy, marketing, internal communications, training and development and project management.
Brian Dooley is a Senior Consultant specializing in marketing outreach programs. Offering 15-plus years' experience in marketing and sales roles, Brian's talent for targeted direct mail campaigns and e-mail communications have generated client demand, profits, and built customer loyalty for IT, conference, and manufacturing companies.
Please click on Peg's and Brian's links or photos, so you can get to know our new associates better! Their knowledge, experience, creativity, and excellence will make a profound impact on client engagements. We at Knowledgence are very lucky to have Peg and Brian on the team! |
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VOICES OF THE KNOWLEDGENTSIA
"Throwing away ideas too soon is like opening a package of flower seeds and then throwing them away because they're not pretty."
- Arthur VanGundy, Ph.D. (Idea Power, 1992)
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We thank you for taking the time to read our newsletter. We welcome your comments, and we stand ready to assist you in any of your marketing, sales, or customer service matters! |
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Best regards,
Lisa Dennis & Chuck Dennis
Knowledgence Associates |
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Your Customer Service is More Important than Your Product
I know, I know. Businesses are in love with their products. Especially new technology. The new product development people squeal with delight when they create something new and exciting, and they scurry over to executive row, where the honchos are sufficiently dazzled. The marketing folks are chomping at the bit to tell the world about this great new thing. And the sales people can not wait to call their top accounts to offer them a new kind of widget. However, a recent customer service survey conducted by Harris Interactive on behalf of Verint Systems indicated that 88% of consumers prefer dealing with a company with good customer service than one with the hottest, most innovative product offerings. Only 12% preferred dealing with a company with a hot, innovative product. Click to continue... |
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Lisa Dennis's Speaking Engagements
June 10, 2008
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KNOWLEDGENCE RECENTLY (or SOON-TO-BE) PUBLISHED
Business Partnerships Canada
Coming in July...
Banking New York
Customer Anger: Bank on It | |
