Greetings!
Summer is settling in here in New England, and we hope your business is blooming like our garden! While businesspeople and their families often break for vacation as the weather heats up, we know that business is never a day at the beach. So we urge you to add this month's Knowledgentsia to your summer reading list.
Your comments and observations are always valuable to us, so please drop us a line. The weather is great - glad you are here! |
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THE ANGRY CUSTOMER: WHAT HAPPENS NEXT? Okay, so you've messed up an interaction with a customer. Your work came in late. Your product was damaged. Your service didn't fix the problem. Your rep was pretty rude. Nowadays, with all the options available to customers for any product or service imaginable, any one of these faux pas is enough to send a customer heading for the door. If you've combined two or more of these bad moves, you can definitely kiss that customer good-bye.
Do you ever wonder what happens when the angry customer storms out that door, or slams down that phone? Or are you simply relieved that this growling windbag is no longer raising a ruckus? Well, depending on your stake in the business, or your aspirations for a career in the service industry, it would behoove you to consider the angry customer's next moves.
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FINDING YOUR "LOST" CUSTOMERS
If a customer falls in the woods - do they make a sound? Would you hear them if they did?
When does a customer stop being a customer? Seems like a simple question - but it depends on how you look at it. The standard answer is when they stop doing business with you. Right? But what if I told you that a customer is always a customer, whether they are currently doing business with you or not? That makes sense too, doesn't it?
It depends on whether you are focused on their current value or their life-time value to your business. With everyone being focused on the current month or quarter, the customers who aren't working with you today run the risk of falling through the cracks. Here is a secret: there is money stuffed in those cracks, if you care to look there.
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HEAR, HEAR! KNOWLEDGENCE GOES AUDIO Sunday, June 17, at 7PM EDT
Chuck Dennis, Knowledgence's Angry Customer Strategist, will appear on the Internet business radio program, Small Biz Street Smarts, discussing customer service issues. Join us live, or visit the site afterward for the recorded version!
Chuck has also recorded some new podcasts discussing how you can better serve your customers. Check them out!
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VOICES OF THE KNOWLEDGENTSIA
"Live as if you were to die tomorrow. Learn as if you were to live forever."
- Mahatma Gandhi 1869-1948 |
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We thank you for taking the time to read our newsletter. We welcome your comments, and we stand ready to assist you in any of your marketing, sales, or customer service matters! |
Best regards,
Lisa Dennis & Chuck Dennis Knowledgence Associates |
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Lisa Dennis's Speaking Engagements
Chief Executive Club of Boston, MA
September 20, 2007
Harvard Business School Alumni Association -
North Shore, IL
November 8, 2007
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KNOWLEDGENCE RECENTLY PUBLISHED American Management Association's ExecutiveMatters: "Your Friend, the Angry Customer"
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