In The Loop
brought to you by the Economic Developers Association of Manitoba
Winter 2011
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Welcome to the first issue of "In the Loop", EDAM's official quarterly E-Newsletter of everything economic development in Manitoba!

With spring just aroung the corner (okay so I am a bit optimistic), pull out your calendar and SAVE THE DATE!


EDAM Forum & Capturing Opportunities

April 19 - 21, 2011 | Brandon, MB

EDAM Forum, April 19th - Join us for a packed day of training.  Topics include: "Community Marketing" presented by Edge Marketing Strategies, an overview of Invest Canada-Community Initiative (ICCI) (formerly known as CISP), and some business development tools you won't want to miss!  More information will be available on our website shortly! 

Capturing Opportunities, April 20 & 21, 2011 - This year's theme is the Bio-Based Economy - renewable plans and crops used for industrial processing and energy production. Visit the Capturing Opportunities 2011 website regularly:

 Capturing Opportunities


 How do you spell SUCCESS?


What makes a community successful? David Ivan of Michigan State University Extension says it's all about investing in people, talent, creativity, innovation and the quality of our communities. Mr. Ivan was the keynote speaker at the recent Manitoba Association of Agricultural Societies conference in Brandon where he spoke to members of Ag Societies, 4-H leaders and economic development practitioners about creating "cool", successful small towns.

Twenty years ago, he may have encouraged us to attract big industry to our town in order to be successful, but times have changed. While success can be indicated by population growth and business success, it is likely to be achieved today not by courting new industry, but by supporting entrepreneurship, attracting young people, finding ways for people to connect in the community, working with your neighbours and investing in the assets, people and talents that already exist in your community. Read more...

Community_ChampionCommunity Champion  

Fair Trade Certified Gimli Goes Fair Trade 


On July 1, 2009, the municipality of Gimli was recognized as Manitoba's first Fair Trade Town and is one of only 14 Fair Trade Towns in Canada. TransFair Canada, the national fair trade certification organization, bases its recognition of Fair Trade Towns several criteria, such as a resolution being passed by the local political authority, the number of stores and cafes serving and selling fair trade products, and the establishment of a local fair trade committee to monitor adherence to and growth of fair trade in the community.


The idea of a "Fair Trade Town" was born in England in 1999, Read More...

Pepsi_RefreshPepsi Refresh Project 


Pepsi is looking for individuals, businesses, and non-profit organizations with ideas that will have a positive impact on communities.

They are accepting 300 ideas every cycle in the categories of health, arts & culture, food & shelter, the planet, neighbourgoods and education.  Submission categories are also categorized by grant size ($5, $10, $25 and $100k).

Every other month, there will be up to 10 Pepsi Refresh grant recipients selected based on the number of votes the idea receives.

In fall 2010, Kickballs for Kids, an initiative started by Chris Thompson from Stonewall, MB was awarded $10,000 to 'continue sharing sport with those that can't afford it'.

To sumbit a project, or simply vote for your favourite, visit


Manitoba's Cül Companies
The Manitoba Chambers of Commerce has embarked on a Cül initiative - Manitoba's Cül Companies - which features Manitoba-based, jaw-dropping, game-changing entrepreneurs.  You can stream live audio or download and listen to these podcasts at your leisure.  Learn how these entrepreneurs became successful, and the challenges they faced along the way!
FREE Web Tools
yola.comThere are lots of free tools on the web to help you make a free website - so many that it is hard to know where to start!  From small business websites to community projects and even family reunions, you can use absolutely free.  Some of the key features with yola is that it has a lot of functionality, a great help section and no crazy advertising! 
Attracting Customers


Are you looking to attract new customers?  Is your target market comprised of young, educated people who are socially active, both online and off?  
Ever heard the saying, "It costs 5 times more to attract a new customer than to keep an old one."?  Groupon is hoping to defy these rules with a new twist to the traditional marketing campaign.

Groupon Works is an online marketing tool in which your company's coupon is featured as the deal of the day on (to check out Groupon in Winnipeg, click here).  And while your small business will have to offer a deep discount on groupon and about half of the selling price of the coupon is given to groupon, entrepreneurs are still saying it is worth the bang for their buck.  First of all, they do not need to have any cash outlay like a traditional marketing campaign.  Second, although they may have almost lost their shirts on the deal they have offered, most customers spend more than the original coupon and keep coming back.

For more information check out


TrainingTraining & Professional Development

 Motivational Interviewing Training


Community Futures East Interlake is offering a unique training opportunity that is ideal for business counselors or anyone who regularly provides counseling to clients.  This standardized training addresses:

  •  Are you working with people that resist or are unable to make effective changes in their lives?
  • Are the techniques and resources you've been using to help resistant or ambivalent people not working?
  • Do people you serve have an inability to make choices or stick with the choices they make?
  • Are you interested in acquiring an internationally recognized motivational process that has proven highly effective with resistant to change and/or ambivalent to change people?

 Motivational Interviewing can help resistant or ambivalent clients become more engaged in taking responsibility for their actions and get unstuck.

The training takes place on Feb 8 & 9, 2011 (9-4:30) at the Lakeview Resort on Gimli. The cost, including accommodations is $265. The session is being sponsored in part, by the Entrepreneurs with Disabilities Program, although the training itself is not limited to those working with EDP clients. More information is available by contacting Eugene at

Space is limited so book soon!

Job_PostingsJob Postings 

Term Position - EDO of Roblin/Shell River  

The Roblin/Shell River Economic Development Office is advertising for a full-time, one-year term, EDO position. Click here for a detailed job description.

The competition is open until February 4, 2011. 

Groupon4UCoupon Capital of the World 
"Group" + "Coupon" =
Manitoba has long been known for and often self-declared as "coupon capital of the world".  Does that mean we are cheap - absolutely not - it means we are smart shoppers and we know where to score a deal! 

So, let the coupons find their way into your inbox daily for some awesome coupons of Manitoba-based businesses.  Plus, if you refer a friend and they buy deal, you get $10 Groupon bucks!  It's worth a look for some crazy deals...

Every once is a while you stumble upon an awesome newsletter that doesn't hit the trash can from your inbox until you read it line by line (kinda like this newsletter).  EDAM keeps you in the loop with the what's what of newsletters! 


In this issue, we would like to share three of them with you:


  1. This is Not a Newsletter! - This Is Not A Newsletter is a monthly email full of economic development resources, links and ideas. TINAN is part of an interactive 24-7 toolkit linking readers to the world of economic development through social media tools like Facebook and Twitter .
  2. Springwise - Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation.
    Springwise will instantly inspire you by getting the world's most promising new business ideas and young ventures right in front of you.
  3. TEDxManitoba - By hosting some of the world's most fascinating speakers, TEDx Manitoba will spark discussion and spread ideas in an atmosphere of community, sharing and action.

    There will be a live stream of the event right here on the TEDxManitoba website on February 15, 2011.


On behalf of the board of directors of EDAM, thank you for staying "In the Loop".  For more information about EDAM and how you can become a member, visit or email  


Lindsay Dandeneau, Editor of "In the Loop"

Economic Developers Association of Manitoba

Economic Developers Association of Manitoba