Tell us a little bit about your company:
Survey Technology and Research (STR) provides a full range of data collection services and specializes in multi-mode data collection. The majority of what we do is via phone and we also host web and IVR components, mail surveys and handle data entry or scanning retuned surveys via OCR/OMR. I manage project management and client services for STR and I feel privileged to work with such a great group of people.
How did you get involved with Market Research?
I worked in advertising in the project management realm for a lot of years when I decided I wanted a change. My husband had managed a small market research facility in Atlanta a few years back and knew they were looking for a new manager. That sounded like a nice change so my husband put me in touch with Marshall Ottenfeld, Owner of Mid America Research who met me and gave me my first opportunity in the business. I have enjoyed the industry in various roles and specialties ever since.
Why did you join the MRA?
I joined in the hope of learning more from my peers in the industry. With not having been in the business for my entire career there is always something I can learn from others in the MRA. The fact that I truly enjoy the company of the members has been a great bonus.
What is your favorite MRA event?
I enjoyed the recent NY/Philly Joint Chapter Conference very much. I co-chaired a committee for the first time and got to witness the enthusiasm and dedication of the local members up-close. It was a great experience. That event also is enjoyable as we get to spend time with our friends from NY that we don't get to see as often.
Are you a Philadelphia native?
No, I grew up outside if Pittsburgh, moved to Atlanta after graduation and lived there for 7 years. My family moved back to Pennsylvania 5 years ago. We reside in Allentown to be close to my husband's family.
Where would you recommend MRA national holds one of the annual conferences?
Atlanta, for totally selfish reasons. I love that city and miss the South. I would spend any time there that I could. I do think that Atlanta has a lot to offer the MRA conference such as a beautiful setting and Southern hospitality.
What is your favorite Philadelphia area/activity?
I don't get to Philadelphia as much as I would like to anymore. I am usually in the Allentown area running kids to activities and doing "mom stuff". When I get to spend time doing things that I really enjoy it is usually something creative.
What are you hobbies?
I enjoy floral arranging and interior design. I also enjoy going to yard sales and finding treasures to refurbish or reuse.
My music tastes really span the gamut. I enjoy anything from country to metal, just depends on my mood. My favorite band is Dave Matthews and I see them every chance I get.