Eduardo Zavala

Eduardo's Corner




We began the year with an emphasis on the ZGS pillars to drive audience, be local, serve our community, and grow revenue.  We have to be strategic, use our resources wisely, pursue opportunities to expand our local presence and continue to develop our brands.   We must remain focused on our goals.  Let's make it happen!

 

As usual, we have a lot going on.  We are kicking-off a company-wide voter initiative, working hard to continue to expand our coverage and are looking forward to upcoming special events and programming including the Billboard Awards, the Telemundo Upfront and especially the Olympic Games from London.  We will be launching a revamped, more local news in San Antonio in the coming monthsWe have also implemented a much more interactive social media strategy and early this summer we will unveil the new and improved holaciudad.com. 

 

As we enter our busy event season, make sure we are taking advantage of all the opportunities to reach new audiences and expand our client base.   By continuing to focus on relevant issues and by being active in our local communities, we will be successful and achieve all that we set out to accomplish.  Thank you for all that you do!  Un gran abrazo y saludos a todos.

Employee/Station Recognition 

Angélica Herrera, News Reporter for WZDC Washington, DC emceed the 14th Annual LatinaStyle 50 Awards Ceremony and Diversity Leaders Conference in February as well as the United States Hispanic Chamber of Commerce's A Celebration of Women Entrepreneurship in America Gala in March.

 

Juliana Monsalve, News Reporter for WZDC Washington, DC co-hosted the LULAC National Awards Gala with Noticiero Telemundo's own Jose Diaz Balart on February 16.

Homan Machuca, Senior News Reporter for WTMO Orlando served as a panelist for the Orlando Mayoral Debate held on March 21. Machuca posed questions to the candidates submitted by viewers via Facebook and Twitter. The debate focused on Hispanic issues and was presented by the Hispanic Chamber of Commerce of Metro Orlando and its community partners The Puerto Rican Chamber of Commerce of Central Florida, Trabajando Juntos, HAPBWA and NALEO Educational Fund.

Clara Rivas, General Manager of WWSI Philadelphia was on the Philadelphia Public Relation's Association broadcast panel. A crowd gathered at Del Frisco's Double Eagle Steakhouse in Center City for the sold-out Scoring Air Time with Philadelphia's Major Broadcast Outlets media panel.  Clara joined some of the biggest names in broadcasting to discuss how develop and maximize relationships as well as how to pitch to clients.  

Carolina Rinck, Sales and Marketing Director for WZTD Richmond served on the panel of judges for this year's Miss Hispanic Teen Virginia Pageant hosted by the Hispanic American Sport Academy H.A.S.A. on March 3. WZTD Richmond is a sponsor of the pageant events which will take place until the finale and coronation of the queen on August 4.

Eric Cortes, Marketing Coordinator for WWSI Philadelphia participated in the Public Relations Association's Leap into Social Media with Gen Y on February 29. The panel provided social media pointers to senior level PPRA members.

ZGS Anniversaries

 

5 Years

WNEU Boston

José González

María Rivera

 

WRIW Providence

Andrés Osorio

Rodolfo Rodríguez

 

WZDC Washington, DC

Julio Aliaga

Gerardo Tamashiro

 

10 Years

WILC Romántica 900am

Carlos Cardenas

New Members of the ZGS Family

  

KTDO El Paso

Ivette Sánchez

  

KNSO Fresno 

Antonio Figueroa 

 

WTMO Orlando

Marcos Pecunia

 

WRIW Providence

David Peguero

 

WILC Romántica 900am

Christian Castagnino

Mayra Escobar

Any Mabel Fisher

 

KVDA San Antonio 

Alberto Caleb Olvera 

 

WZDC Washington, DC

Laura Zelaya

 

ZGS Corporate

Maryam Pourrabi

 

ZGS Digital

Hector Castillo-Zuñiga

 ZGS Communications
Spotlight
Vota Por Tu FuturoZGS Launches Multi-Platform Voting Initiative

ZGS's media properties are launching a local public awareness campaign to encourage voter registration and civic engagement in support of Telemundo Network's national efforts.  Vota Por Tu Futuro is a non-partisan effort that aims to increase participation in the Hispanic community.  Through public service announcements and active participation in community events, the efforts will underscore the importance of citizenship, provide information on registering to vote, keep audiences informed and encourage individuals to get out and vote. 
Telenoticias El PasoKTDO El Paso Posts Impressive Growth in Key Time-Periods 

 

KTDO El Paso continues to increase its ratings and audience shares among all key demographics, according to Nielsen Media Research. Book-to-book, the station experienced considerable viewership and ratings growth during daytime, early fringe and primetime. Among the highlights are:

  • The station continues to grow share from sign on-sign off and commands more than a third of the audience.
  • In daytime and early fringe (Monday through Friday 1pm to 5pm), KTDO is the No.1 broadcast station among all viewers in the entire market (both Spanish and English), commanding a +16% average lead over KINT, the local Univision station.
  • KTDO continues to experience steady primetime growth in the Spanish-language market with its programs from 6-10pm. In fact, the station's primetime audience share increased by 20%.
  • KTDO's evening news block (5:00 and 5:30pm) more than doubled its audience share from last years' sweeps.
WRMD Telemundo Tampa
Families enjoy the Telemundo Tampa Exhibit Hall
WRMD Tampa and Glazer Children's Museum Announce Partnership
 
WRMD Tampa announced a new partnership with The Glazer Children's Museum to encourage exploration and learning through presentations displayed throughout the year at the newly-opened Telemundo Tampa Exhibit Hall. The 5-year alliance will increase outreach and promote participation in the Hispanic community.   The first exhibit in the Telemundo Tampa Exhibit Hall is Get the Message. This new presentation provides visitors with an opportunity to explore the various aspects of human communication, ranging from facial expressions to social media. There are 15 interactive learning workshops in the exhibition including displays and activities about cave art, sign language, and Morse code.
holaciudad.com Participates in U.S. Department of Education Twitter Town Hall

 

holaciudad.com participated in the U.S. Department of Education' s Twitter and Ustream TV Town Hall to discuss education issues facing the Latino community. The Town Hall was hosted by Secretary of Education Arne Duncan on February 8. Duncan was joined by José Rico, Executive Director of the White House Initiative on Educational Excellence for Hispanics, and guests from Latinos in Social Media (LATISM). holaciudad.com's tweet - What steps are being taken to improve the participation of young Hispanics in STEM careers? - was answered live by Secretary Duncan during the stream and earned the most mentions, more than an other media outlet, Spanish or English during the Town Hall.   The Twitter conversation was a great opportunity to interact, share the knowledge of influential Latinos, and discuss the state of Latino education in our country.

KTDO Telemundo El Paso
Dra. Ana María Polo addresses the crowd
Dra. Ana María Polo Named Honorary Chair for El Paso for Race for the Cure
 

 

Telemundo's very own, Dra. Ana María Polo, was named the Honorary Chair for the 20th Annual Komen El Paso Race for the Cure on February 19 at Cohen Stadium. KTDO El Paso viewers came out in droves to participate as Komen El Paso organizers enjoyed one of the most heavily attended events in its history. Polo's appearance was a great opportunity for the station to promote her popular shows, as well as reach the community with her powerful message as a breast cancer survivor.

WNEU Telemundo Boston
Cynthia Olavarría appears on stage with Verónica Robles

WNEU Boston Holds First La Feria of the Season

 

WNEU Boston held its first in a series of La Feria de la Familia events on March 4 at the South Shore Plaza in Braintree, MA.  The event included a variety of entertainment, as well as information from groups and businesses focused on education, health, community services, and more. The emcee of the event, Verónica Robles, from the show, Órale con Verónica, introduced the crowd to local personalities Omar Cabrera and Johnny Peguero from the WNEU show, El Reporte de los Red Sox, as well as Wally, the beloved mascot of the Boston Red Sox.  A highlight of the event was the participation of novela star, Cynthia Olavarria.  As part of the 2012 series, WNEU will present additional La Feria de la Familia events in June and September at different venues across the region.

KNSO Fresno
KNSO viewers show off team spirit
KNSO Fresno Searches for the Best Soccer Fan
 

KNSO Fresno is always looking for the most dedicated local soccer fan. With the CONCACAF Olympic qualifying matches in Los Angeles, it was the perfect opportunity for an on-air promotion to give away tickets to the March 25 Mexico vs. Honduras game. In order to win, participants had to show they were the best Selección Mexicana fans by attending an event at Los Amigos Restaurant. Participants proved they could scream the best "Goooooooooooool!" and showed they were the most spirited for their team, but Rashel Alcalá and Jorge Solís took home the prize.

WNEU Telemundo Boston
Lovely ladies test their luck
WNEU Boston and WRIW Providence Hold 12 Corazones Casting Call 
 

 

WNEU Boston and WRIW Providence worked together on a 12 Corazones promotion sponsored by Metro PCS.  Via online, on-air, and print ads, viewers of the popular Telemundo dating show were invited to attend castings where they answered questions like "Porqué amas a MetroPCS? (why do you love MetroPCS?)."  Responses were posted on holaciudad.com and area residents were encouraged to vote for their favorite.  Four semi-finalists were chosen and viewers were again invited to join the activities at various MetroPCS store locations to help select the winner. Anelbys Cubilete won a trip to Los Angeles to tour the 12 Corazones studio and meet Penélope Menchaca, the star of the show.

WILC Romántica 900am
Sergio Urriola and Claudia Alfaro, hosts of Una Buena Mañana
Romántica 900am and Local Consulates Partner to Provide Informational Segment
 
 

 

Romántica 900am and the Consules Unido,the organization for Spanish-speaking consulates, have partnered to bring listeners in the DC metro area a new radio segment. Cita con tu consul airs every Monday during Romantica 900am's popular morning show Una Buena Mañana led by Sergio Urriola and Claudia Alfaro. During the segments, consuls have the opportunity to inform their audience on the types of programs their embassies provide, upcoming events, immigration questions, as well as other relevant information creating a new forum for Spanish-speaking consulates to reach their communities.

WRMD Telemundo Tampa
Mr. Acosta  poses with Raengel Solis and Francisco Antonio Flores
WRMD Tampa Hosts First Linea de Ayuda
 
 

 

WRMD Tampa hosted their first Linea de Ayuda on March 22 with Acosta Law Firm PA with the purpose of educating and helping the community.  For three hours, viewers called-in and asked questions about immigration, foreclosure and loan modifications.  Raengel Solís and Francisco Antonio Flores from the local holaciudad teve! program also posed viewers' questions to Abogado Acosta during regular programming commercial breaks.


WNEU Boston - KTDO El Paso - WWDT Ft. Myers-Naples - KNSO Fresno
WRDM Hartford - WTMO Orlando - WWSI Philadelphia - WRIW Providence
WZTD Richmond - KVDA San Antonio - WDMR Springfield - WRMD Tampa
WZDC Washington DC

www.holaciudad.com

WGES 680am - WILC Romántica 900am - WAMA ESPN Deportes 1550am
 
Follow us on Twitter Like us on Facebook
2000 N. 14th Street, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879 www.zgsgroup.com
Copyright 2012. ZGS Communications. All rights reserved.