Eduardo Zavala

Eduardo's Corner




I can't believe that we are approaching the conclusion of another year.  2011 passed by with a flurry of activity.  We had many successes this year including digital upgrades, and expanded local programming.  We enhanced our community event offerings and increased attendance. However, the year was not without its challenges, but we worked together as a team, remained optimistic and continued looking towards the future.  As I look back on the year I would like to thank all of you for your continued commitment, enthusiasm, hard work and service to ZGS.  We appreciate all that you do.  We are excited about what 2012 holds for our company, employees, and look forward to welcoming Ron back to ZGS.  Best wishes to you and your families this holiday season and for the upcoming year. Un abrazo
 
ZGS in the Community

Rom�ntica 900am Combats Heart Disease 

 

Rom�ntica 900am partnered with the City of Rockville on November 4 to host the event De Coraz�n a Coraz�n, which focused on the education and prevention of heart disease in Hispanic women. The event featured an elegant fashion show with prominent members of the Hispanic community modeling red clothing to symbolize women fighting heart disease. This year's event included a silent auction to benefit the Rockville Department of Recreation to assist children with limited financial resources. Rom�ntica 900am's own on-air personality, Johana Hern�ndez was the mistress of ceremonies. 
Romántica 900
WILC's Johana Hern�ndez with a representative from the City of Rockville
KVDA San Antonio Hosts Local Upfront

 

Clients and partners were warmly welcomed to the KVDA San Antonio studios on November 17 for the local Upfront to preview
new programming for 2012.  KVDA introduced programming highlights, updated the audience on new census data and presented a preliminary look at all the exciting events and programs planned for the new year. 

KVDA Telemundo San Antonio
The KVDA crew at the Upfront
WWDT Ft. Myers Gives Away Thanksgiving Turkeys 

WWDT Ft. Myers and the Pend�s Law Firm gave away 1,000 turkeys for the first time in Southwest Florida on November 20. The recognized attorney has made this a Thanksgiving  tradition in Orlando and Tampa.  It was a festive day and a great way to give back to the community.  Recipients left happy with their turkey and goodies from WWDT.
WWDT Telemundo Fort Myers Naples
Preparing for the turkey distribution
Employee/Station Recognition 

Clara Rivas, General Manager of WWSI, was honored by the Philadelphia Business Journal as a Woman of Distinction on November 29.  It is the region's most prestigious award, recognizing 25 women who have made a significant impact in their communities.  Clara joined the dynamic honorees at the Sheraton Downtown Philadelphia Hotel for the momentous occasion.  She was also featured in a print supplement of the Philadelphia Business Journal. Congratulations Clara.  


Julissa Marenco, President of the ZGS Station Group, was recognized by the Alliance for Women in Media (AWM) at their 60th Anniversary Luncheon on November 3 at the Marriott Marquis in New York.  The AWM honored 60 women in media who have most inspired the industry with their work on-air, behind the scenes, in management, production, and programming across all forms of media. Julissa was honored as one of the next generation of inspiring women poised to make an impact and named one of 6@Sixty to Watch Rising Stars. She was also highlighted as one of Washington's 40 Under 40 by the Washington Business Journal.  The awards program recognizes the Washington region's brightest young business leaders based on demonstrated business success over the past 12 to 18 months. 

Tara Ballesteros, Communications Director of ZGS, participated in the T. Howard Foundation's panel at Howard University's Annual Communications Job and Internship Fair on October 27. The T. Howard Foundation works to diversify the multimedia and entertainment industry by increasing the representation of minority young men and women within the industry.
ZGS Communications supported the National Hispanic Media Coalition's 25th Anniversary Impact Awards in Washington, DC on December 5.  NHMC 's annual event honors those individuals or entities whose achievements, generosity of spirit, and courage under fire, have greatly benefited the welfare of the nation in the areas of media and telecommunications. This year's honorees were FCC Commissioners Mignon Clyburn who received an Impact Award for her Outstanding Commitment to Serving the Public Interest, and Michael J. Copps for his Lifetime Achievement in Public Service.
ZGS Anniversaries

 

5 Years

KTDO El Paso

Maria Elena Acosta

Phillip Cortez

 

WTMO Orlando

Kathy Diaz

Joan Marrero

 

WRMD Tampa

Marlen Abrahantes

 

WZDC Washington, DC

Juan Pablo Zariquiey

 

10 Years

WWDT Ft. Myers-Naples

Daniel Navarrete

Marco Perez

 

WTMO Orlando

Donaldo Gonzalez

 

WZDC Washington, DC

Nicole Quiroga

New Members of the ZGS Family

  

WTMO Orlando

Miguel Rodriguez

 

KVDA San Antonio

Geraldine Covarrubias

 

WZDC Washington, DC

Sulema Salazar

 

WILC Rom�ntica 900am

Adriana Wiseman

Baby Announcement

  

Gabriel Arnez - November 17

Son of Oscar Arnez

WZDC Washington DC

 ZGS On-Air Newsletter December 2011
Spotlight
WZDC Telemundo Washington
Jencarlos Canela serenades a fan
WZDC Washington, DC's La Feria Captivates Area Residents

WZDC Washington, DC hosted the 9th annual La Feria de la Familia at the DC Armory on November 13. Over 25,000 attendees received check-ups, screenings, product samples as well as legal and financial advice. Pen�lope M�nchaca from the dating show 12 Corazones emceed the event, sharing the stage with Dra. Ana Mar�a Polo of Telemundo's Caso Cerrado and David Chocarro from the hit 10 p.m. novela La Casa de al Lado. They joined the Telenoticias Washington news team signing autographs and taking pictures with fans. A participant favorite was the opportunity to tape a customized weather report in the Telenoticias Washington mini-studio. McDonald's and WZDC presented the final round of the local singing competition Solo Tu Voz. Finalists performed and were judged by the audience. Elena Medina of Lanham, Maryland was crowned the winner. The excitement of the event culminated with a performance from Latin pop sensation and novela star Jencarlos Canela. La Feria concluded with the annual grand prize giveaway of a new Toyota Camry. Juan Carlos L�pez of Columbia, Maryland was this year's lucky winner.  
WRMD Telemundo Tampa
Miguel Varoni and Catherine Siachoque on stage in Tampa

WRMD Tampa Hosts La Feria with Star-Studded Line-Up


The 7th annual WRMD Tampa La Feria de la Familia was held on October 2 at the Tampa Convention Center.  Over 16,000 people and more than 60 exhibitors celebrated Hispanic heritage and culture with activities and entertainment.  The event was hosted by comedian Raymond Arrieta, who entertained the crowd with his impersonations and stand-up comedy. Miguel Varoni and Catherine Siachoque from La Casa de al Lado charmed the audience and signed autographs. The public also had the opportunity to meet Francisco Flores and Raengel Solis from WRMD's new local show holaciudad teve!. Internationally known artists Frankie Negron and Oro Solido kept the crowds moving with the sounds of salsa and merengue.  This year's La Feria included a special appearance from Nina and Star from Sprout's popular children's program The Good Night Show.  The ESPN Deportes 1550AM team, Luis "El Vampiro" from El Revent�n de la Ma�ana and Victor Rodriguez from Momento Deportivo, provided live coverage on holaciudad.com
KTDO's Lorena Casta�eda sorts thru donations
KTDO El Paso Keeps Local Families Warm

After spending 48 straight hours in the parking lot of National Furniture Liquidators, KTDO El Paso collected exactly 900 coats and light jackets from the community during the station's Chamarras y Sonrisas (Jackets and Smiles) campaign which ran from December 8 to the 10.  Donated items will go to the Child Crisis Center, Casa del migrante in Cd. Juarez and JEM Ministries. Additionally, about 100 jackets will be donated to residents in need living in the colonias surrounding Clint. This is the first-time KTDO has organized the coat drive.  Telenoticias El Paso weather presenter Georgina Terrazas along with station employees camped-out in the National Furniture Liquidators parking lot, accepting donations, giving out hot chocolate, coffee and other goodies to all who donated. The event was a great way to share the spirit of the season.
WNEU Telemundo Boston
The team accepting donations
WNEU Boston Spreads Holiday Cheer
 
WNEU Boston and Veronica Robles from the local show Orale con Veronica provided gifts and toys to children in the Boston area this holiday season. Together with Children's Hospital, WNEU brightened the spirits of 5 families with gifts and household items. The WNEU team also surprised the children in the Oncology Department with more toys and fun. All gifts were provided by the WNEU team and the local community.
holaciudad.com
holaciudad.com Helps Users Navigate the Holidays

holaciudad.com got involved in the holidays by creating interactive local listings of holiday events and activities on each portal. The Gu�a de Fiestas provided advice for shopping, financial tips, and simple steps for celebrating a healthy, safe, and cost-effective holiday season. Recipes, cultural traditions, and video greetings from local ZGS stations were included on the site. The Gu�a de Fiestas supplied an entire toolkit for putting together a practical and profitable festive season. �Felices Fiestas!
Carrera del Pavo participants
WRDM/WDMR Hartford/Springfield Races for Turkeys

WRDM/WDMR Hartford/Springfield hosted the highly-anticipated, annual Carrera del Pavo (Turkey Race) on November 22 at the C-Town Supermarket in New Britain. Contestants registered to participate by donating a non-perishable food item that was given to the Foodshare of Connecticut. Thousands of people registered, but only 3 had the opportunity to race through the supermarket and collect items from the list given to them immediately before the competition. Maria Arguelles of New Britain, Connecticut was the contestant with the quickest time. She received a cash prize to do her Thanksgiving shopping.
WTMO Telemundo Orlando
The WTMO staff with Goofy and Mickey Mouse
WTMO Orlando Creates Recuerdos Magicos
 
To celebrate the holiday season, Walt Disney World and WTMO Orlando teamed-up to bring viewers the exciting and engaging holiday promotion Recuerdos Magicos.  During December, viewers were directed to holaciudad.com to share their favorite holiday memories and register to win a holiday prize pack from Walt Disney World.  Ten winning letters were read live on the 6pm Telenoticias Orlando broadcast and awarded tickets to Holidays at Walt Disney World.  One lucky grand prize winner won premier annual passes for the entire family.  As part of the promotion, members of the WTMO team spent a morning at Epcot Center recording and highlighting various features of Holidays at Walt Disney World, including very special interviews with Disney personnel and Santa's favorite helper, Very Merry Mary. 
WNEU Telemundo Boston
WNEU's Mike Gillespie presenting at El Jolgorio
WNEU Boston Sponsors El Jolgorio Navide�o 

WNEU Boston was the main media sponsor of this year's El Jolgorio Navide�o. The one-of-a-kind holiday event began in 1989 as an informal celebration to commemorate the breadth of Puerto Rican culture and share the many traditions observed during the Christmas season. Today, El Jolgorio Navide�o is Massachusetts's largest Latino gala event with over 2,000 attendees. This signature event raises awareness and funds to support worthy educational and cultural programs that preserve Hispanic culture. WNEU's Michael Gillespie presented one of this year's community awards. The gala featured traditional music, food and folklore at the Boston Convention and Exhibition Center on December 12. The station will air a 30-minute recap show of the event on Christmas Day.
ZGS Communications @zgsgroup
WRIW Providence Provides Assistance to Victims of Domestic Violence 

WRIW Providence in collaboration with the Rhode Island Coalition against Domestic Violence, hosted a L�nea de Ayuda (Help Line) on October 26 from 7:00pm-9:00pm. The on-air call to action provided viewers with information and resources about issues regarding domestic violence. Calls were received and experts assisted viewers with their specific questions and concerns guiding callers to the appropriate resources. 
Volunteers organize donations
Rom�ntica 900am Delivers Baskets of Love 

Rom�ntica 900am, the Prince George's County Police Department and the Maryland Chapter of the Hispanic National Law Enforcement Association (HNLEA) partnered to assist Hispanic families during the holiday season by distributing over 700 Canastas de Amor (Baskets of Love). The annual partnership collects and delivers food to local families in need.  Rom�ntica 900am's on-air talent, volunteers, police department personnel including Chief Mark A. Magaw, and community leaders lent a helping hand to separate food items, and organize the baskets for area families.
WWDT Telemundo Fort Myers Naples
Attendees visit the WZTD booth at the Que Pasa Festival
WZTD Richmond Participates in Local Festivals


WZTD Richmond sponsored the Que Pasa Festival, one of the premier Hispanic events of Richmond, on October 1 at the Science Museum of Virginia. Over 8,000 attended the festival which is organized by the Virginia Hispanic Chamber of Commerce. Area organizations and companies showcased their products.

 

WZTD also sponsored the Imagine Festival on October 8. The event was held at Broad Rock Park and was organized by the Richmond Hispanic Liaison. Over 3,000 people attended celebrating with live music from Joselito el de Oro, authentic ethnic dances, children's activities, and prizes. Information about community resources, as well as health and dental screenings were provided.

WWSI Telemundo Phildadelphia
A child takes a swing at the pi�ata
WWSI Philadelphia Celebrates Las Posadas Navide�as 

WWSI Philadelphia and Hershey's celebrated the holidays with Las Posadas December 16 - 20. Viewers were invited to join the team in Norristown and surrounding areas to celebrate this traditional Mexican celebration filled with music, chocolate and pi�atas. Residents from across the region enjoyed some of Hershey's famous milk chocolates, celebrated the season and sung traditional Mexican songs.

WRDM/WDMR Telemundo Hartford/Springfield
Children playing with thousands of LEGOs
WRDM/WDMR Hartford/Springfield Partners for LEGO KidsFest

WRDM/WDMR Hartford/Springfield partnered with LEGO for an on-air and online promotion to give away tickets for the LEGO Kids Fest of Hartford held December 2-4 at the Connecticut Convention Center. The exhibition was filled with interactive, creative and educational activities for the whole family including LEGO & DUPLO Construction Zones, dozens of large-scale and miniature LEGO models and displays, LEGO Games, group builds, LEGO Master Builders, and much more. It was the first time the LEGO Group partnered with a regional Hispanic media outlet to execute and deliver their products to the Latino community. 

WNEU Boston - KTDO El Paso - WWDT Ft. Myers-Naples - KNSO Fresno
WRDM Hartford - WTMO Orlando - WWSI Philadelphia - WRIW Providence
WZTD Richmond - KVDA San Antonio - WDMR Springfield - WRMD Tampa
WZDC Washington DC

www.holaciudad.com

WGES 680am - WILC Rom�ntica 900am - WAMA ESPN Deportes 1550am
 
Follow us on Twitter Like us on Facebook
2000 N. 14th Street, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879 www.zgsgroup.com
Copyright 2011. ZGS Communications. All rights reserved.