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Eduardo's Corner
There was a lot of activity for our properties in the 3rd quarter. Among all the activities, we held 6 successful Ferias, hosted our first ever company-wide Town Hall meeting, continued upgrades to our facilities, and premiered new local programming.
Congratulations to all of our stations that hosted La Feria de la Familia. We experienced record crowds and impressive involvement from Telemundo celebrities and internationally recognized performers, not to mention all the important information and resources the event shared with our communities. At the Town Hall we unveiled the 4 ZGS Pillars of Success - grow revenue, drive audience, be local and serve our community. We also identified the prevailing characteristics of ZGS employees. We are innovative, collaborative, aggressive, community-oriented and have integrity. We use these qualities to guide all that we do and set ourselves and our properties apart. We converted several properties to digital including WWDT Fort Myers/Naples , WKME Kissimmee , WTMO Orlando, WRMD Tampa, and WZDC Washington DC.
Everyone has been hit hard by the on-going economic crisis. It is important that during these difficult times we remain optimistic, continue to provide solutions to our clients and support our audience in all the ways we know how. The full team needs to work together to accomplish our goals, provide results and finish the year strong. Let's make one final push! As we look to the future, we are excited about the new President of Telemundo, Emilio Romano and the possibilities under his leadership. We are looking forward to working together to expand the Telemundo brand. Un gran abrazo y saludos a todos.
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Winning
"Winning is not a sometime thing; it's an all time thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is habit." - Vince Lombardi
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At the end of the month we will announce the WINNERS of our Quarterly Station Group incentive. One lucky station will WIN an NFL prize package. Each AE on the team will receive (2) tickets to a football game in their market, an NFL jersey of their favorite team, a parking pass and cash for tailgating! The competition is fierce and we are down to the wire. May the best station WIN!
Last month, we announced our New Business Development Individual Challenge! We are challenging each AE in the company to make 4th Quarter 2011 the greatest ever by bringing in new accounts and clients. The AE that brings in the most New Business will win a 7-Day Caribbean Cruise courtesy of ZGS. This is a big challenge and one that is proving to be a lot of fun. Below, please find the current standings!
Congratulations to Fedra Murray from WWSI Philadelphia for starting off the competition in first place and a big salute to the top 5 contenders!
1. Fedra Murray - WWSI Philadelphia
2. Jacinto Vargas - WZDC Washington DC
3. Gerardo Lorenz - KNSO Fresno
4. Marco Perez - WWDT Fort Myers/Naples
5. Janeth Castrejon - WWDT Fort Myers/Naples
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Every new account and each new contract is a WIN. We must always remember the importance of WINNING. In El Paso, the market is inundated with Spanish Language stations; competition is stiff. Since his arrival Account Executive, Manuel Ulloa had been approaching local dealers in hopes of landing the station's first regional automotive client. After many no's, too many trips and much back and forth, Manuel secured one of the top automotive dealers in the market. The client is positioned to spend over 100K. That's a big WIN!!! Thank you so much to everyone that submitted a WINNING story, we look forward to featuring more in future newsletters. Congratulations to Manuel and remember every WIN counts!
Speaking of WINNERS, our Olympic Challenge between Horacio Badia and Marlene Abrahantes continues. The winner will be announced next year so stay tuned for updates! Wishing you all a WINNING 4th Quarter!!!
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Manuel Ulloa, KTDO El Paso Account Executive |
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Employee/Station Recognition
Jorge Andres, WZDC's Sports Anchor, introduced author Esmeralda Santiago at the National Book Festival on September 24. The Festival is organized and sponsored by the Library of Congress, and is held annually on the National Mall in Washington, DC. Esmeralda Santiago is the author of the award-winning books, When I was Puerto Rican, America's Dream and Almost a Woman. Her newest novel is Conquistadora. |
Eric Cortes, WWSI's Marketing Coordinator, was a panelist for the social media breakout session at the Philadelphia Public Relations Association State of the Industry event on September 22. The first of its kind, this collaborative conference brought together leaders in the field of communications from some of the top industries across the region to discuss the state of the PR industry. Attendees heard from experts from various areas and covered current trends, challenges and opportunities, and the future of the public relations field in the Greater Philadelphia Region.
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Clara Rivas, General Manager for WWSI, joined industry experts at the National Association for Multi-Ethnicity in Communications' Hispanic Heritage Month celebration entitled A New Majority: The Growing Influence & Impact of Hispanics in the Communications Industry on September 20. The event discussed how the communications industry is intersecting with the Hispanic community and impacting Hispanic/multicultural marketing, new programming content and creating opportunities for growth and professional development.
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Nicole Quiroga, Station Manager for WZDC, was the closing speaker at the Washington Journalism and Media Conference at George Mason University in July. The Conference welcomes high school student leaders from all over the country as National Youth Correspondents each summer. The conference curriculum includes hands-on learning with industry leaders from the Mason faculty as well as international media outlets and Washington insiders. |
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WZTD Richmond participated in the first annual Festival Internacional. The event was held on July 30 at the Chesterfield County Fairground. WZTD was recognized for their involvement with the Hispanic community, specifically for making an impact in the lives of at risk youth. Carolina Rinck and Octavio Wilson received medals on behalf of WZTD. The event featured amateur boxing, a car show and live music.
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The WZTD team with local boxers |
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WZDC Washington DC and NBC4 celebrated Hispanic Heritage Month by holding their annual essay contest for local high school students. The Hispanic Heritage Essay Contest Reception to announce the winners and honor the finalists was held on October 4 at the NBC4 Studios. The finalists were awarded scholarships and other educational supplies thanks to the sponsorship of Prince George's Community College, State Farm and Washington Gas. In addition, the grand-prize winner, Alan Murphy, a sophomore at Rockville's Richard Montgomery High School will have his essay published in the weekly Spanish newspaper, El Tiempo Latino.
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Alan Murphy alongside representatives from NBC4 and WZDC |
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KVDA San Antonio received the 2011 Lone Star Award from the Texas Association of Broadcasters (TAB) during its annual convention. Each year, TAB presents Texas television and radio stations with the awards which represent stations' commitment to the program, including number of PSA spots aired and greatest dollar amount donated. The 2011 winners accepted their awards at the Community Service Awards Breakfast in Austin on August 11.
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Ann Arnold, KVDA's Cesar Alvarado & Matt Martin of TAB |
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ZGS Anniversaries
5 Years
WILC Romántica 900am
José Luis Liriano
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New Members of the ZGS Family
KTDO El Paso
Marlyn Carrillo
Alejandro Hernández
Jonathan Oaxaca-Sánchez
WILC Romántica 900am
Reece Rosario
Nathan Wachter
Eric García
Wilthon Madera
WZDC Washington, DC
Valentin Velazquez
ZGS National Sales
Manuel Olaiz
ZGS Digital Blanca Recio Martínez |
Baby Announcement
Alan Dariel - September 15
Son of Lizett Vargas González
ZGS National Sales |
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La Feria de la Familia
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The crowd at the XL Center in Hartford |
Continues to Captivate Audiences
La Feria de la Familia, ZGS's signature family event was held in 6 markets. The fun began in Orlando on August 20 and in the month of September there were Ferias in El Paso on the 11, Boston on the 17, Philadelphia on the 24, and Hartford/Springfield on the 25. Tampa's event was held on October 2. From Back-to-School themed events, a 9/11 tribute, and the celebration of Hispanic Heritage, each of the Ferias were unique and designed specifically for local viewers to deliver information, services, the best in Telemundo talent and entertainment in a festive, family atmosphere.
This year's events experienced record participation of both attendees and exhibitors. La Feria offered dental exams, health screenings, blood donations, nutritional information, as well as a variety of other services intended to promote the health and wellbeing of the local Hispanic population. There were demonstration stages, activities for all ages and elaborate children's areas. For the first time, and to the delight of all the
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Catherine Siachoque and Miguel Varoni pose with Tampa fan |
children, the Florida events welcomed Nina from Sprout's The Good Night Show. The Telemundo Mini-Studio, which gives attendees the opportunities to tape their own news report, was more popular than ever. Our Telemundo celebrities are always a major draw, and this year's Ferias enjoyed the participation of Jorge Bernal, Azucena Cierco, Carmen Dominicci, Penélope Menchaca, Aylín Mújica, Catherine Siachoque, Gabriel Valenzuela, and Miguel Varoni. Fans also had the opportunity to meet their favorite hosts from all the local news and community affairs shows and laugh with comedian Raymond Arrieta. There was no shortage of live entertainment provided by internationally recognized performers and local artists.
Connecting businesses to the Hispanic community, showcasing products and strengthening brands, La Feria is a free interactive expo of exceptional quality, guaranteed to inform, empower and entertain. ZGS would like to thank all of our exhibitors, partners and participants for making each and every event a fantastically unique experience. Complete coverage of all of the Ferias can be found on holaciudad.com. |
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Francisco Flores and Raengel Solís |
WRMD Tampa Premieres Local Show
holaciudad teve!
WRMD Tampa premiered its new 30-minute magazine-style show in August. holaciudad teve! brings the best in local content, including community affairs, cultural and entertainment programming to Tampa Bay. The program features compelling interviews, demonstrations and informative segments that resonate with Hispanic audiences. TV viewers play an active role in the development of the show's content via the webpage holaciudad.com, where the audience shares their views about issues of interest to the local community. Each show concludes with a musical performance by local artists. holaciudad teve! is produced entirely at WRMD's state-of-the-art television studio and is hosted by Francisco Flores and Raengel Solís. The show airs Sundays at 6PM, with repeat airings Wednesdays at 11:30AM and Fridays at 1:30AM. |
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Ana María Polo is ready for the first pitch
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WRIW Providence Hosts First Día de los Fanáticos
WRIW Providence organized the inaugural Día de los Fanáticos (Fan Appreciation Day) on July 9 at McCoy Stadium, home of the Pawtucket Red Sox, the Minor League Baseball Team. The event was a celebration in honor of WRIW viewers and took place in conjunction with a Pawtucket Red Sox home game. Dra. Ana María Polo from Telemundo's hit show Caso Cerrado made her first visit to the state of Rhode Island to throw-out the game's ceremonial pitch and meet loyal fans. Clients also had the opportunity for a meet and greet. Fans enjoyed entertainment from Local 34 as well as plenty of fun activities. Dra. Polo and the WRIW crowd cheered the Pawtucket Red Sox to a 2-0 victory over the Buffalo Bisons.
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The future entertainers of East Boston
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WNEU Boston Rocks with Local Youth
WNEU Boston and Verónica Robles from the local show Órale con Verónica partnered with The John Lennon Educational Tour Bus on October 6 at Piers Park in East Boston to provide a group of 6 local youth the opportunity to be musicians for a day. The students wrote, performed, and produced their own song and music video aboard the fully-equipped, state-of-the-art audio and video recording studio. The John Lennon Educational Tour Bus is a non-profit outreach program established 15 years ago with the mission of giving kids a chance to express themselves through music and video productions. Over the past 15 years, thousands of students have written, recorded, and produced original songs, videos, and documentaries - students who otherwise might not have had the opportunity to explore these avenues of creativity. |
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Gaby Espino, Jacqueline Hernández, Julissa Marenco, Janet Murguía, Galina Espinoza, Liza Quiroz & Monica Lozano at the brunch
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ZGS Communications and Telemundo Partner for NCLR Annual Conference
On July 23rd through the 26th the National Council of La Raza returned to Washington DC to hold their annual conference and National Latino Family Expo. Participants attended workshops, cutting-edge town halls, and events marked by nationally renowned speakers, networking receptions as well as the family expo that provided unique corporate giveaways, innovative modern displays, educational activities, and live entertainment. ZGS alongside Telemundo, WZDC, Romántica 900am and holaciudad.com supported the event and hosted booths at the expo. Telemundo presented Más Sabe el Diablo star, Gaby Espino. She visited the Telemundo booth, signed autographs and greeted fans at the expo. A highlight of the conference was the Latinas Brunch where ZGS Station Group President, Julissa Marenco, participated on a panel discussing the impact of Latina executives in media.
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WNEU's Mike Gillespie & Oriol Servia |
Telemundo Indy Car Visits ZGS Markets
Drivers, start your engines. Oriol Servia, Newman Haas Racing and the Telemundo car visited two ZGS markets this summer as part of the IZOD INDY Car Series. Servia, the driver of the Telemundo car visited the WNEU Boston office the day before his big race at the New Hampshire Motor Speedway on August 14. The WNEU team, special guests and clients attended the race to support this exciting, new sponsorship opportunity. WZDC Washington, DC provided extensive coverage of Servia's visit to the Inaugural Baltimore Grand Prix over Labor Day weekend. As the only college educated driver in the Series, WZDC took advantage of Servia's visit to record promos for their educational campaign Educación a su Alcance.
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Nicole Quiroga, WZDC, Jack Fitzgerald, Fitzgerald Auto Mall and Giovanna Salazar, WILC
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Romántica 900am and WZDC Washington, DC Partner for Traffic Updates
Romántica 900am and WZDC Washington DC partnered to provide the only Spanish-language traffic updates on television in the DC metro area. Weekdays from 6AM to 10AM, Romántica 900am's Una Buena Mañana morning show host Claudia Alfaro presents the local traffic report En Ruta...Tu Guía en La Vía (En Route, Your Guide to the Road) during WZDC's morning line-up, Muy Buenos Dias and Levántate. The traffic updates, as well as regular safety tips, are presented by Fitzgerald Auto Mall, a metro area community business since 1966 and one of the top 50 dealer groups in the United States. In a city that is consistently ranked as one of the most congested areas for traffic nationwide, Romántica 900am and WZDC provide the Hispanic community vital daily commuter information in their language. En Ruta...Tu Guía en La Vía will expand coverage broadcasting important safety vignettes throughout the day.
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Telemundo Philadelphia viewer |
WWSI Philadelphia Launches New Campaign
WWSI Philadelphia announced its new local campaign, Yo Soy Telemundo Philadelphia (I am Telemundo Philadelphia). The campaign highlights the Delaware Valley's diverse and culturally rich population as well as brings together both online and television components to highlight area residents regardless of age, gender or ethnicity. Participants are selected via holaciudad.com and are videotaped in front of iconic Philadelphia attractions like Penn's Landing and the Independence Visitor Center. |
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The ESPN Deportes 1550am crew |
ESPN Deportes 1550AM Sponsors Soccer on the Beach Tournament
For the second year in a row, ESPN Deportes 1550AM was media sponsor of the United Soccer League's Major Soccer on the Beach tournament held in Clearwater in July. The ESPN Deportes' soccer team won the title of champions of the Men's Open Division, also for the second consecutive year. As champions, the team qualified for the first Major Beach National Championship to be held in Clearwater in December. The team consists of some of the best amateur players in the Tampa Bay area and is now training to bring the National Title to Tampa. |
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La U celebrating their win
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KVDA San Antonio Promotes Physical Fitness
KVDA organized Copa Telemundo San Antonio, a soccer tournament that took place at the STAR Soccer Complex on August 27 and 28. The event included 16 teams playing each other for a $1,000 cash prize. Each team played 3 games on the first day and the finalists returned on day two. Soccer fans came together to cheer for their teams and enjoy the family-oriented atmosphere presented by Grupo Radio Formula, McDonalds, and Randolph Brooks Federal Credit Union. Despite the high temperatures registered in the city, the tournament was a huge success crowning "La U" as the tournament champion.
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WZTD representatives interacting on stage
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WZTD Richmond Hosts First Annual Buena Vida Feria de La Salud
WZTD Richmond hosted the first Buena Vida Feria de la Salud (The Good Life Health Fair) on August 20. Hundreds of viewers took advantage of free health screenings. Services provided by local organizations included: dental exams, diabetes testing, breast exams, eye exams, blood pressure tests, HIV testing, and more. There were also informational seminars by Nueva Vida, the support network for Latinas with cancer and Susan G. Komen. Among the attendees were Tanya Gonzalez, the Richmond Hispanic Liaison, and Juan Santacoloma, the Chesterfield Multicultural Liaison.
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Students at Freedom Elementary School
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KVDA San Antonio Supplies Students for School
KVDA San Antonio presented hundred of students from Freedom Elementary School with a pair of flip flops and school supplies including notebooks, pencils, crayons, erasers, rulers, highlighters, folders and pencil boxes on August 22. Students were surprised when they arrived at school and the principal called them into the gym where all the supplies were set-up by KVDA and participating sponsors Toyota Motors of Texas and Randolph Brooks Federal Credit Union. The students started off the school year poised for success and with big smiles on their faces.
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A volunteer answers calls |
WRIW Providence and WWDT Ft. Myers-Naples Host Help Lines
WRIW Providence held an extremely successful Linea de Ayuda (Help Line) in conjunction with the SNAP Outreach Project of the University of Rhode Island on September 14. The Project helps individuals and low income families gain access to the benefits of the Supplemental Nutrition Assistance Program (SNAP). Benefits supplement the food budgets of participants so they may purchase more and higher quality foods. During the Linea de Ayuda, WRIW received hundreds of calls and accepted applications over the phone. The Help Line helped to create awareness about the program among Rhode Island Hispanics and encourage participation for eligible families.
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Attorney Luzardo Pendás & presenter Luis Mercado |
Keeping with the ongoing commitment of educating and informing the community, WWDT Ft. Myers-Naples presented Linea de Ayuda (Help Line) along with The Pendás Law Firm. The Pendás Law Firm opened the phone lines live on WWDT on October 4 to answer all of southwest Florida's legal questions between 6PM and 10PM. Founded in 2004, the Pendás firm has become well- known in the Orlando area and is currently expanding to Fort Myers. Experienced attorneys answered hundreds of calls providing viewers with free legal advice. |
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Party goers enjoying the fun
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El Paso Grooves with KTDO
It was a stone cold groove for KTDO viewers and lovers of retro dance music throughout the area, as KTDO El Paso and Miller Lite presented the Retro Dance Party, featuring DJ Pancho Reyes. Roughly 2,500 people packed the Airport Holiday Inn on July 15 for an incredible 3-D retro experience that lasted all night long. Attendees danced the night away, and some took the party even further, going "back in the day" and donning their vintage 70's and 80's garb. KTDO included radio partners to help promote the event combined with the power of local Miller-Coors distributor Glazer's Distributors.
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ESPN Deportes 1550AM Radio Has New Local Show
El Reventón de la Mañana is ESPN Deportes 1550AM Radio's newest show which begin airing at the end of July weekdays from 6AM to 9AM. El Vampiro, La Picosa and Alex wake-up Tampa with Mexican music, Spanish pop and bachata. They also keep their listeners informed with the latest traffic, weather, news, and sports reports. A versatile, dynamic and fun radio show has finally arrived to Tampa! |
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Adrian Toro (center) with judges Valenzuela, Alex El Bizcochito, Mújica & Stefanie Fernandez |
Hartford/Springfield Searches for Local Talent
During the summer months, WRDM/WDMR Hartford/Springfield traversed New England in search of the region's most talented vocalists. Solo Tu Voz gave local, amateur singers the opportunity to be discovered. After a series of auditions held at area McDonalds, finalists competed for the grand prize at WRDM/WDMR's La Feria de la Familia. Adrian Toro set the audience in motion with the sounds of salsa and walked away the unanimous winner. The panel of judges included Telemundo celebrities Aylín Mújica and Gabriel Valenzuela. Toro participated in the West Haven, CT audition and originally hails from Colombia. As the winner of Solo Tu Voz Adrian was awarded his first musical production package as well as promotion for a whole year across all the marketing platforms of WRDM/WDMR. There were hundreds of contestants, more than 2,300 online viewer votes on holaciudad.com, and almost 8,000 contest-page views. New England Hispanics proved that there is plenty of talent in the region. |
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Fiestas Patrias celebration in Fresno |
KNSO Fresno Celebrates Fiestas Patrias
KNSO celebrated Fiestas Patrias (Mexican Independence Day), the biggest event of Fresno county, on September 18 at the Regional Sports Complex. This family-oriented festival welcomed thousands of visitors from Merced to Fresno to Visalia for this special event. Over 10,000 people enjoyed traditional and pop Mexican music, folkloric dancing, food, vendors and more. Live entertainment included artists Roberto Tapia, El Coyote and Beatriz Adriana.
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WNEU Boston - KTDO El Paso - WWDT Ft. Myers-Naples - KNSO Fresno
WRDM Hartford - WTMO Orlando - WWSI Philadelphia - WRIW Providence
WZTD Richmond - KVDA San Antonio - WDMR Springfield - WRMD Tampa WZDC Washington DC  
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2000 N. 14th Street, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879, www.zgsgroup.com
Copyright 2011. ZGS Communications. All rights reserved.
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