Eduardo Zavala

Eduardo's Corner


We started 2011 with our Manager's Meeting in Miami to review the top priorities for the year including increasing local sales, driving rates, and targeting communications.  We enjoyed a visit to the Telemundo Network Studios in Miami, but most of our time was dedicated to discussing best practices and developing new strategies to expand business development.  As an added incentive to increase local sales we announced a first quarter sales competition.  Congratulations to the winner WRIW Providence for delivering the highest increase in local sales from first quarter of 2010 to first quarter of 2011.  Each member of the winning sales team will receive the new iPad 2.  It is important that we keep the pressure-on going into second quarter.  We need to continue to provide results and meet our targets.

As you all know, Telemundo has experienced unprecedented success with La Reina del Sur.  Let's make sure we are taking advantage of this momentum to continue to drive rates and increase our exposure in the marketplace. We need to consistently highlight and promote our successes.  Make sure you are maximizing opportunities to showcase your properties, content, activities and events. 
Spring is finally here and we are entering the beginning of our busy event season with Día del Niño in Philadelphia, Fiesta Mexicana in Tampa, Fiesta de las Madres in Washington, DC and Orlando, and the first La Feria de la Familia of the year in Fort Myers-Naples.  Our signature brands are the marquee events in our markets and we are looking forward to serving our communities, viewers, clients and partners with interactive and meaningful experiences.  These events reinforce our mission to be relevant and community focused every day.  Thank you for all of your dedication. Un gran abrazo y saludos a todos.


ZGS in the Community

KTDO El Paso Dances the Night Away


What's better than an evening of fine dining and dancing? An evening of fine dining and dancing that supports a worthy cause such as the El Paso Diabetes Association.  Members of Telenoticias El Paso attended the 3rd Annual Hope Ball, held at the El Paso Museum of Art on February 12. KTDO  contributed to the wonderful array of silent auction items that raised important funding for vital services and programs that benefit the diabetic community of El Paso.  The evening honored  Dr. José Luna, Chief Medical Officer at La Clinica Centro San Vicente. Dr. Luna has dedicated his career to treating patients with diabetic-related illnesses.


KTDO Dance Party

The Telenoticias El Paso team


Gifts from a King in Richmond


WZTD Richmond partnered with the city of Richmond and the Chesterfield County multicultural liaison on January 8 to host El Juguetazo.  An estimated 4,000 people attended the event at L.C. Byrd High School where children received toys from the Three Kings; families enjoyed diverse entertainment and plenty of activities provided by WZTD.  The event was also a great opportunity to learn more about all the valuable resources and information available to the local Hispanic community. 

WZTD Richmond

Children enjoying their gifts


WRDM/WDMR Hartford/Springfield Brings Smiles to Local Children 

Over 5,000 local children attended the Tres Reyes Magos (Three Kings) celebration on January 6 at the McDonald's in West Haven, Connecticut.  The event counted on the participation of Melchor, Gaspar and Baltasar, the three kings, personified by the mayors of the cities of West Haven, Derby and the National Vice President of McDonald's.  The trio delivered thousands of toys to the children courtesy of the local McDonald's and WRDM/WDMR Hartford/Springfield.
WRDM Hartford's Three Kings Day

Happy faces at the Three Kings Day event

Employee/Station Recognition
Sergio Gonzalez, WTMO's Weather Anchor received the highly coveted Media Award from the Florida Emergency Preparedness Association (FEPA).  Sergio was recognized for his dedication preparing and informing the community about weather emergencies including special reports on hurricanes, global warming, El Niño, tornadoes, and Tsunamis.

WTMO's Sergio Gonzalez

Joan Marrero, WTMO's Business Manager was recognized by Hogar CREA, a residential drug treatment center, for her volunteer work.  WTMO was also honored for its support of the community and the organization's fundraising efforts.  Joan accepted both awards at the organization's annual Gala. 

WTMO's Joan Marrero

ZGS Anniversaries
5 Years
WTMO Orlando
Homan Machuca


WILC Romántica 900am
Giovanna Salazar 


WNEU Boston
Robert Walker

10 Years
WRDM/WDMR Hartford/Springfield
Joel Mercado 
Salvatore Minniti  
Brenda Mulero 
Peter Pratt 
Hector Ramos 
Gaetano Santuccio
WRMD Tampa/ESPN Deportes 1550AM
Jayme Ribeiro Neto  

New Members of the ZGS Family

WNEU Boston

Anaridis Rodríguez

Lindsey Ryan


KTDO El Paso

Carlos González

Pedro Jacquez

ESPN Deportes 1550AM 

Ricardo Taveras

KNSO Fresno

José Ibal

Myriam Mota

Mike Scanlon


WTMO Orlando

Axel Figueroa

Adel Hidalgo Fernández

Lino Ocasio

Pedro Silva

WWSI Philadelphia

Eric Cortes

Susan Kelly


WRIW Providence

Luis Castellanos

Diosie Duthil


WILC Romántica 900am

Claudia Alfaro

Erick Cueva

Juana Hernández

Silvana Quiroz

Lorena Rivera

Sergio Urriola


KVDA San Antonio

Debra Deann Ramírez


WRMD Tampa

Gabriela Guerrero


WZDC Washington, DC

Jecsy Villamizar-Pretel

Carla Urbina

José Mendoza


ZGS Corporate
Stephanie Gómez

Baby Announcements

Jasiah Anthony - December 20
Son of  Paula Galvao
WNEU Boston

Griselda Burkard
Michael Anthony - March 20

Son of Griselda Burkard
WWDT Fort Myers-Naples

ZGS Communications On-air Newsletter April 2011

Romántica 900am
The Romántica 900am DJs

WILC Debuts Romántica 900am


WILC Romántica 900am is Washington DC's newest Spanish-language radio station.  The station debuted on March 14.  Romántica 900am entertains and audiences with the best Spanish-language adult contemporary music playing today's top hits as well as popular music from the eighties and nineties.  Beyond its musical palette, Romántica 900am contains a mixture of newsbreaks, interviews and special features.  Sergio Urriola is the Program Director and brings over 13 years experience to the station directing the vibrant line-up of on-air personalities and programming. The morning show, Una Buena Mañana, includes Urriola and Claudia Alfaro. This dynamic duo offers the latest in local and entertainment news as well as listener participation.  The lunch hour includes Música Sobre Mesa presented by Johana Hernández bringing listeners the hottest hits.  Sabor y Algo Más immediately follows with Hernández and Neo Lobo providing comedic relief for the afternoon drive.   The weekends feature the classic bolero program Buenas Tardes, Señor Bolero with José Luis Liriano. Listen live to Romántica 900am anytime, anywhere on

ESPN Deportes 1550AM

Chicas ESPN Deportes 1550AM and Raymond Ray

ESPN Deportes 1550AM Named the Official Station of the Tampa Bay Rays

ESPN Deportes 1550AM was named the official Spanish-language radio station of the Tampa Bay Rays Major League Baseball team.  As the official radio station, ESPN Deportes was part of the Ray's Fan Fest day in February. The free event was held at Tropicana Field, the home of the Rays. The event energizes fans for the upcoming season and gives the Rays the opportunity to show their appreciation to all the fans for their support.  Fans received autographs and met their favorite players, purchased game-used and autographed memorabilia, participated in discussion panels, and took tours of the clubhouse. In addition, ESPN Deportes hosted autograph sessions with sportscasters Ricardo Taveras and Enrique Oliu,  the commentators for this season's games.  

Wharton Latin America Conference

Conference participants enjoy President Uribe's remarks

WWSI Philadelphia Sponsors Conference on Latin America

WWSI Philadelphia was proud to sponsor the Wharton Latin America Conference that took place on March 25 and 26 at The Wharton School of the University of Pennsylvania. The conference "Latin America: The New Land of Opportunity" provided an excellent forum to showcase the region's economic potential, as well as create awareness for its business opportunities and challenges. The conference featured keynote speakers including Alvaro Uribe, former President of Colombia, Eduardo Solorzano, President & CEO Walmart Latin America, Emilson Alonso, President, HSBC Latin America and José Miguel Insulza, Secretary General, Organization of American States.  The two-day conference showcased important topics ranging from key macroeconomic trends, private equity in Latin America and the rise of Brazil as one of the world's most vibrant economies.  

WNEU Boston Latino Breakfast

The Panelists of  the Breakfast Seminar

WNEU Boston Hosts Latino Breakfast Seminar

WNEU Boston hosted their first seminar in the 2011 Boston Latino Breakfast Series in partnership with, The Group, and mun2.  The seminar, held on March 24th at the UMASS Club in Boston, focused on digital platforms serving the Hispanic market.  The seminar featured keynote speakers with expertise in both the use and development of digital media options and the Hispanic market. Lizett Vargas, Digital Sales Manager for, Luis Romero, Vice President of and mun2, and Rafael Hernandez, Sales Manager and US Hispanic Specialist for Audience Science presented their best practices and showcased how to best utilize this form of communication as a way to optimize performance.  WNEU's Mike Gillespie was the moderator.
KTDO El Paso at Love Fest

Ricardo Vela, Carolina Reyes, Georgina Terrazas, and Congressman Silvestre Reyes

KTDO El Paso Takes Part in Love Conference

The Senior Adult Program of El Paso Community College and Humana held its 16th annual Seniors Love Conference on March 28 at the El Paso Community College Administrative Services Center.  For the second consecutive year, Telemundo El Paso played a major role in the event, which was emceed by Telenoticias El Paso's Ricardo Vela and Georgina Terrazas, and featured native El Pasoan and singer Vikki Carr.  Over 500 seniors were provided with important information from local agencies.  Carolina Reyes, the wife of Congressman Silvestre Reyes was honored for becoming the first Latina elected president of the Congressional Club in Washington DC.
WTMO Orlando Linea de Ayuda

Volunteers answering calls

Línea de Ayuda Returns to WTMO Orlando

Línea de Ayuda returned to WTMO Orlando on March 23 and 24 with the Tauler Law Firm answering viewers' questions regarding their current mortgage situations, loan modifications, and the extent of individual financial rights.  Andrés Marrero, representative of the Tauler Law Firm, hosted the two-day Línea de Ayuda reaching out to those having difficulties keeping up with their monthly expenses, particularly their mortgage. The experts on loan modifications educated the audience on how to negotiate directly with banks and the steps to take to save their homes.   
Telemundo Washington and Romántica 900am

Rivera and Herrera at recognition ceremony

WZDC Washington DC and Romántica 900am Mentor Local Students


WILC Romántica 900am and WZDC Washington DC participated in the Prospera Initiatives Feria de Profesiones Bilingües (Bilingual Career Fair) on March 19 at J.E.B Stuart High School in Falls Church, Virginia. Prospera Initiatives draws on mentoring relationships with students and adults of the same ethnic background to build high educational and career aspirations. The program also teaches skills students need to achieve their goals. Lorena Rivera from Romántica 900am and Angelica Herrera from Telenoticias Washington spoke to students about their careers and stressed the importance of being bilingual in today's workforce. Over 200 students attended the fair where students enjoyed informational booths from local companies and parents received information about preparing their students for college. Telenoticias Washington featured the story as part of its Educación a su alcance series.  View the full news segment on Partners with Local Search Engine and local search provider Ya Sabe, Inc., announced a content and search collaboration that will power next-generation local search applications throughout the network.  YaSabe provides content and advanced search options for consumers to search for local businesses, products and services in Spanish. 

12 Corazones Casting

A participant tries her luck at the casting call in Hartford

12 Corazones Casting Calls Captivate New England

During the month of February, Telemundo New England (WNEU Boston, WRIW Providence and WRDM/WDMR Hartford/Springfield) organized the 12 Corazones regional casting call with hundreds of contestants auditioning to find their true love on Telemundo's popular dating show.   The exciting prospect attracted viewers to the series of casting calls at some of the hottest nightclubs throughout the region.  Semifinalists auditioned at area MetroPCS stores and Penélope Menchaca, the host of 12 Corazones picked 4 winners to travel to Los Angeles to participate in the national show.

WWDT Sponsors Local Reading Festival

Teens visiting the WWDT booth

WWDT Fort Myers-Naples Participates in Local Reading Festival

WWDT Fort Myers-Naples was the media sponsor of the Southwest Reading Festival for the 6th consecutive year.  The event, held on March 19 at the Harborside Event Center and Centennial Park, was organized by the Lee County Library System to incite a passion for reading and promote libraries and their resources.  WWDT presented the Storytelling in Spanish section, and Fiorela Papapietro, the host of WWDT's local show Telediario read books to children.  For the 12th year the free festival drew thousands of fans from multiple counties to hear and meet best-selling authors, participate in creative contests and activities, and find the latest and greatest in books, accessories and emerging electronic reading media.

KTDO El Paso

Participants gather at the KTDO tent

KTDO El Paso Goes Pink For Breast Cancer
Thousands of people gathered to support the Susan G. Komen Race for the Cure on February 20 at Cohen Stadium.  Team KTDO took the event by storm as crowds of people gathered to get their hands on the hottest promotional item of the event: the pink Telemundo temporary tattoo.  Whether affixed to a cheek, a wrist, or an ankle, everyone agreed that it was a terrific and fun way to support the fight against breast cancer. Seventy-five percent of the funds raised this year stay in El Paso to help support local programs. This is the 4th consecutive year KTDO has participated in Race for the Cure.  This year, the station included some of its business friends in the effort. Clients helped support a microsite on that gave important information on breast cancer, self examinations, and a link to register for Team KTDO.
WZTD Richmond

Clients enjoying the premier

WZTD Richmond Premiers La Reina del Sur at Viewing Party

WZTD Richmond premiered the hit novela La Reina del Sur at a viewing party on February 28. The party was held at Frida's Mexican restaurant with guests including the media, local clients and special guest Michel Zajur, the President of The Virginia Hispanic Chamber of Commerce.  Guests enjoyed fabulous Mexican food, drinks and prizes while they watched the first episode.

WZDC Sales Team

WZDC's sales force at the workshop 

WZDC Washington Closes the Deal
WZDC Washington DC's sales team participated in the Greater Washington Board of Trade Business Workshop on Effective Negotiation.  The 2011 Business Workshop Series kicked off in February with practical tools to prepare sales professionals for each stage of the negotiation process. Attendees gained valuable insight on how to successfully prepare, engage and close deals for the most desired results. They also took away key techniques for bargaining and positioning.
KVDA Telemundo San Antonio

Tejano music fans enjoy the show

KVDA San Antonio Rocks Tejano Music Fan Fair


KVDA San Antonio teamed-up with Assurance Wireless to host a booth at the Tejano Music Fan Fair on March 18-20 in Downtown Historic Market Square. KVDA was the Spanish-language sponsor of the Tejano music event of the year hosted by the Texas Talent Musicians Association.  The 3 day event, which included free admission and artist autograph sessions, attracted more than 30,000 music lovers and featured performances from over 100 Tejano bands.  Assurance Wireless provided low income families with free phones.


WTMO Orlando retreat

The WTMO staff at Universal Orlando

WTMO Orlando Retreats to Universal Studios

The WTMO Orlando staff celebrated their 2010 successes and laid out their goals for 2011 at their annual staff retreat on March 12.  The team was surprised with a day at Universal Studios and Islands of Adventure beginning with breakfast, team-building exercises, and presentations by the leaders of each department.  Eduardo Zavala, ZGS's President, made a special appearance at the event.

KNSO Fresno

KNSO Fresno Drives Web Traffic with Promotions

With a variety of Watch, Win and Click promotions, KNSO Fresno has increased traffic to their local website by over 40% and is the fastest growing website in the portal.  The promotions encourage viewers to watch popular shows on KNSO including Caso Cerrado and to call-in as well as register to win on Winners received Telemundo prizes and tickets to local events.  KNSO has also partnered with Regal Cinemas for movie ticket giveaways. The campaign utilizes Facebook and Twitter to guide friends and fans to register to win on   As a result of the continuous promotions, holaciudad continues to grow and feature additional local content resulting in tremendous growth for the website.  

Telemundo Tampa

WRMD Tampa Reaches Sarasota  


WRMD Tampa can now be seen by the residents of Sarasota on Comcast. Sarasota's Hispanic population has grown considerably in recent years and residents were eager to enjoy all that WRMD has to offer.  WRMD has been out in the community promoting the expanded coverage and developing partnerships with local businesses and organizations. 
KVDA San Antonio

KVDA taking over the circus

KVDA San Antonio Joins the Circus


KVDA San Antonio partnered with Circo Hermanos Vazquez to host Telemundo night at the circus drawing thousands of viewers to a special evening of fun.  Circo Hermanos Vazquez is a dramatic mix of circus arts and street entertainment delighting audiences since 1969.  KVDA was on-site to greet guests and participate in the activities. 

WNEU Boston - KTDO El Paso - WWDT Ft. Myers-Naples - KNSO Fresno
WRDM Hartford - WTMO Orlando - WWSI Philadelphia - WRIW Providence
WZTD Richmond - KVDA San Antonio - WDMR Springfield - WRMD Tampa              WZDC Washington DC



Follow us on Twitter


2000 N. 14th Street, Suite 400, Arlington, VA 22201, T 703.528.5656 F 703.526.0879,
Copyright 2011. ZGS Communications. All rights reserved.