Eduardo Zavala

Eduardo's Corner

We kicked-off 2010 with the ZGS station tour and the theme A New Focus in a New Decade challenging all our stations and employees to maximize the 360° approach.  We continue to expand our product base and our ability to create multi-platform campaigns gives us a distinct advantage for 2011 and beyond.  

There were many firsts this year including the first Spanish-language stations to launch HD newscasts in El Paso and Washington, DC, we aired the live Spanish-language broadcast of the Virginia Gubernatorial Inauguration, we organized the Hispanic Marketing Forum in Hartford, hosted the first Fiesta Mexicana in Tampa, created Feria de la Salud in Fresno, celebrated the inaugural La Feria de la Familia in Philadelphia, and opened the first ZGS National Sales Office in Miami.  We welcomed the arrival of two editions of local news in El Paso, a new local morning show on Tampa's ESPN Deportes 1550AM, and new local programming across the station group. penetrated the local markets and provided a unique website for visitors emphasizing local, national and international stories that were relevant to our users.  The highlight of this year was the coverage of the 2010 World Cup from South Africa.

We have touched our communities in ways that go beyond the typical media company including hosting 7 extremely successful Ferias de la Familia, our signature literacy program Leer Para Vencer reached thousands of young students, we helped victims of the earthquake in Haiti and St. Jude Children's Research Hospital with fundraising efforts, our Lineas de Ayuda provided confidential expert advice and addressed such issues as domestic violence, and the mortgage crisis.  We continue to demonstrate our commitment to our communities.  Our multi-platform approach has made us stronger, more diverse and more competitive.  Time and time again our creative thinking and practical solutions for our clients differentiates us from other media companies.  

Thank for all your hard work and dedication in 2010.  We are looking forward to a busy and prosperous new year.  We wish you and your families all the best this holiday season.  Un gran abrazo y saludos a todos.
ZGS in the Community

Decisión 2010 on hosted a feature microsite with up-to-the-minute news coverage of the 2010 elections in each market. This Decisión 2010 site provided content relating to candidates, their campaign strategies, local issues, as well as statistics and updates at the national level. The ZGS Digital news bureau, local correspondents and the content manager in Washington, DC, worked around the clock to follow the campaigns and provide the latest results.

KTDO El Paso Makes Strides Against Breast Cancer

For the second year in a row, KTDO El Paso was a major sponsor of Making Strides Against Breast Cancer, to benefit the local chapter of the American Cancer Society. The event took place on October 31 in the Cielo Vista Mall parking lot.   KTDO participated on stage thanks to Ricardo Vela and Georgina Terrazas of Telenoticias El Paso.  Staff volunteered during the walk and all walking teams were invited to have their pictures taken and uploaded onto Over 3,000 people participated this year and more than $90,000 was raised.
KTDO Making Strides
The KTDO staff supporting the cause

WWSI Philadelphia Launches New Segment for the Mexican Community

WWSI Philadelphia's local public affairs show En Portada launched a new segment entitled El Consulado y la Comunidad which provides the Mexican community with important information about products and services the Mexican consulate in Philadelphia has to offer.   The show counts on the participation of Carlos I. Giralt-Cabrales, the consulate of Mexico in Philadelphia. enhances the segment with a special section under the Comunidad tab.
WWSI En Portada
Consul Giralt-Cabrales and En Portada host Fernando Méndez on set

WRDM/WDMR Hartford/Springfield Viewers Meet Chayanne 

During Thanksgiving weekend Telemundo Hartford/Springfield gave 6 loyal viewers the opportunity to meet Chayanne during the Hartford stop of his No Hay Imposibles Tour at the Mohegan Sun.  Viewers registered on  to win.  Another 20 viewers won tickets to the concert.
Telemundo Hartford/Springfield Chayanne
Lucky viewer with Chayanne

WWDT Ft. Myers-Naples Shows Appreciation 

WWDT Ft. Myers-Naples hosted their annual Partner Reception Party for clients, media partners, family and friends to celebrate another great year. The event took place on December 10 in Naples. Over 100 guests enjoyed an evening of live Latin music, food, prizes and a year in review presentation. Many left winners thanks to the generosity of several clients who provided gift cards to their businesses.  The coveted prize of the night was two round trip tickets to Puerto Rico courtesy of Universal Travel.
WWDT Ft. Myers-Naples
The WWDT staff enjoying the celebration

KVDA San Antonio Walks to End Diabetes 

KVDA San Antonio participated in the annual Step Out: Walk to Fight Diabetes 5K walk at Brackenridge Park to combat the devastating disease in a fun, healthy, family- and pet-friendly way. The Halloween-themed event raised awareness and funds to find a cure.  More than 1,700 people walked this year and raised over $200,000.
KVDA Diabetes Walk
Walkers warm-up

WTMO and Walt Disney World Partner to Create Recuerdos Magicos


Walt Disney World and WTMO teamed-up to bring viewers the exciting and engaging holiday promotion Recuerdos Magicos.  During November, viewers were directed to  to share their favorite holiday memories and register to win a holiday prize pack from Disney.  Ten winning letters were read live on the 6 pm Telenoticias Orlando broadcast and awarded tickets to Mickey's Very Merry Christmas Party, while one lucky grand prize winner won a weekend at a Walt Disney World Resort and annual passes.  As part of the promotion, members of the WTMO team spent a morning at the Magic Kingdom recording and highlighting various features of Holidays at Disney.

WTMO Orlando at Disney
The WTMO crew with Mickey, Minnie and Goofy

Employee/Station Recognition
WZTD Richmond celebrated its first anniversary on December 10. WZTD is the only local Spanish-language television station in the Richmond area and our presence has certainly being felt throughout the community.   
ZGS Anniversaries
5 Years
Edwin Pabón - WRDM/WDMR Hartford/Springfield

New Members of the ZGS Family

WNEU Boston
Xavier González

KTDO El Paso
Alfredo López
Manuel Ulloa
Richard Zamora

WRDM/WDMR Hartford/Springfield
Xavier Rodríguez 

WTMO Orlando
Eduardo Echenique
Harry Pabón

WWSI Philadelphia
Mark Vélez

WZDC Washington, DC
Michelle Sánchez

Baby Announcements

WRMD Gianna Ortiz
Gianna Ortiz - November 29
Daughter of Giovanni Ortiz
WRMD Tampa

WNEU Samantha Swim

Samantha Swim
Daughter of Adriana Swim
WNEU Boston/WRIW Providence

ZGS Communications On-Air Newsletter December 2010

Telenoticias El Paso News Team

KTDO El Paso Launches Local News

KTDO El Paso launched Telenoticias El Paso November 16 from a new state-of-the-art-facility.  The local news broadcasts in High Definition at 5 pm and 10 pm Monday through Friday and is the first Spanish-language station in the market to go HD.  Telenoticias El Paso's reporting goes in-depth beyond the headlines to bring the audience closer to the stories that affect them most.  The Emmy-Award winning Ricardo Vela is the anchor, Fernanda Camarena and Gabriel Preciado are the lead reporters and Georgina Terrazas presents the weather and entertainment.  Telenoticias El Paso is spearheaded by News Director, Uriel Posada.  Telenoticias El Paso is a culmination of KTDO's dedication and experience in the communities of El Paso, Juarez, and Las Cruces. 
WWSI's La Feria de la Familia
Dra. Polo and Penélope Menchaca during the proclamation ceremony
WWSI Celebrates Inaugural Feria in Philadelphia

WWSI Philadelphia celebrated its first annual La Feria de la Familia at the Temple University Liacouras Center on October 23.  The event attracted viewers from around the region and featured popular Telemundo celebrities Penélope Menchaca as the mistress of ceremonies, and Dra. Ana María Polo, the host of the Emmy nominated court show Caso Cerrado.  Dra. Polo and Ms. Menchaca received a proclamation from the City of Philadelphia in recognition of their commitment to the local Hispanic community.  Event attendees also enjoyed live entertainment which included local artists Grupo Fuego, Impacto Vallenato, La Voz de Mexico Para la Raza, and Tus Ojos Orquesta.  La Feria included health evaluations, salsa lessons, and a children's area as well as information and resources pertaining to education, health, financial planning and housing.  Attendees had the opportunity to be a reporter for a day in WWSI's mini-studio, and participants lined-up to report the weather and traffic as they were introduced by Al Rojo Vivo's Jorge Bernal.  In addition there were plenty of giveaways including a lease for a 2011 Ford Fiesta, American Airlines tickets and a guided tour of historic Philadelphia and lunch with Penélope Menchaca.   
WZDC's La Feria de la Familia
Penélope Menchaca on stage with José Díaz-Balart & Aylín Mujica
WZDC Washington, DC Shines at 8th Annual Feria

WZDC Washington, DC hosted the 8th annual La Feria de la Familia at the DC Armory on December 12 with over 75 exhibitors.  Event attendees received free health check-ups, screenings, product samples, legal and financial advice as well as prize giveaways.  The Demonstration Stage offered a variety of activities ranging from capoeira to zumba.  A participant favorite was the opportunity to tape a customized news report in the Telenoticias Washington mini studio.  Penélope Menchaca from the popular dating show 12 Corazones emceed the event and shared the stage with José Díaz-Balart of Telemundo's nightly news Noticiero Telemundo and Aylín Mujica from the hit 8 p.m. novela Aurora.  They joined the Telenoticias Washington news team signing autographs and taking pictures with fans.  The tropical group from El Salvador, Rene Alonso y su Banda Lasser and local rock group Ocho de Bastos entertained the crowd.  McDonalds and WZDC presented the local singing competition Solo Tu Voz.  The finalists performed at La Feria and the audience selected Diana Corrales as the winner.  The excitement of the event culminated with the annual grand prize giveaway of a Toyota Prius.  This year's lucky winner was Félix López of Hyattsville, Maryland.

WNEU Boston Gala
One of the performances at the Steppin' Out Gala
WNEU Boston Steps Out in Style 

WNEU Boston sponsored the Steppin' Out Gala, the most anticipated multicultural event of the year on October 30 at the Westin Hotel to benefit the Dimock Center.  The Dimock Center provides the residents of Boston with convenient access to quality health care and human services that might not otherwise be available.  More than 1,500 guests attended the 23rd Annual Gala which included prominent guests including Massachusetts Governor, Deval Patrick and Thomas M. Menino, the Mayor of Boston.  The evening featured internationally renowned and locally celebrated artists from the R&B, Jazz, Gospel, Latin, Folk, Bluegrass, Swing and Big Band genres. Over 40% of the Dimock Center's patients are Hispanic and the partnership with WNEU has been critical in raising awareness within the community about all the services available.    

WRIW's Linea de Ayuda
WRIW's Yanira González with a representative from RICADV
WRIW's Línea de Ayuda Helps Victims of Domestic Violence in Providence

WRIW Providence and the Rhode Island Coalition Against Domestic Violence (RICADV) held a Línea de Ayuda or Help Line for the Hispanic community on October 27 from 7 pm to 9 pm at WRIW's facilities.  WRIW and RICADV united forces for the second time to address the issue of domestic violence.   Línea de Ayuda is an innovative initiative that provides viewers with the opportunity to receive individual attention from qualified experts covering a range of different topics, in this case domestic violence.  Experts from RICADV answered viewers' confidential questions providing information to hundreds of people who have been affected by domestic violence.  RICADV is dedicated to ending domestic violence and supports the six domestic violence prevention agencies in Rhode Island. 

WZDC's Educacion a su Alcance
WZDC Washington Debuts Education Campaign  

WZDC Washington debuted its new campaign Educación a su Alcance with a partner dinner on October 27 at Top of the Town in Arlington.  The educational campaign includes a comprehensive microsite on, a weekly news segment on Telenoticias Washington every Wednesday at 6 pm and 11 pm, public service announcements, as well as a monthly half-hour informational show.  Educación a su Alcance provides the Spanish-speaking community of Washington, DC with the knowledge and tools to successfully navigate the educational system in the United States.  The goal is to remove any apprehension or confusion surrounding the opportunities available to Hispanic youth and to illustrate the advantages of pursuing higher education.  WZDC believes that education is the key to future opportunities and is dedicated to providing information, resources and access to help increase graduation rates and college achievement. 

ESPN Deportes 1550AM
ESPN Deportes 1550AM volunteers distribute toys
WAMA ESPN Deportes 1550AM Shares Holiday Cheer 

With the holidays around the corner WAMA 1550AM celebrated the season by giving away hundreds of toys to the area's needy children. Throughout the month of December the station performed over 10 remote broadcasts at the area's most popular businesses. Each remote invited the community to donate new, unwrapped toys.  The toy drive concluded on December 20 at a special event in the city of Ruskin, which counted on the participation of the entire WAMA and WRMD teams to giveaway the toys. In addition to the toy giveaway WAMA provided many children's attractions and activities such as face painting, puppet shows, and clowns.  WAMA is thrilled to give back to the community after so many blessings in 2010. ¡Feliz Navidad y prospero Año Nuevo!

KNSO Fresno
Viewers wait to pose with character cut-outs
KNSO is Larger than Life at the Big Fresno Fair

KNSO Fresno participated in the 127th annual Big Fresno Fair which ran from October 6 to the 17. Families throughout the Central Valley, and beyond, crowded the Fairgrounds to enjoy food, games, rides, and entertainment.  KNSO invited viewers to take a picture with a larger than life cut-out of their favorite novela star from Alguien Te MiraViewers also had a chance to win lots of prizes by answering questions about their favorite Telemundo shows.  The Big Fresno Fair is the single largest event in Fresno County with a 2010 attendance of 542,537.    

Radio VIVA 900AM
Radio VIVA's Neo Lobo & Mavi Baez with PG County Police
Radio VIVA 900AM and PG County Police Brighten the Holiday

Radio VIVA 900AM joined Maryland's Prince George's County Police Department on December 17 for the 8th consecutive year to distribute Canastas de Amor (Baskets of Love).  The drive collects canned and perishable goods for Hispanic families in the county.  Radio VIVA 900AM listeners and area businesses joined forces to accept donations and brighten the lives of over 500 local families in need this holiday season.  The effort also donated items to teen mothers at Bladensburg High School.  Rushern L. Baker III, Prince George's County Executive, Will Campos, County Council Member from District 2 and  Victor Ramirez from the Maryland House of Delegates participated in the event.  Thanks to this partnership the community had an opportunity to interact and form positive relationships with local law enforcement.

Telenoticias Washington's new set
WZDC Washington, DC Premiers News in HD

WZDC is the first Spanish-language station in the DC metro area to broadcast local news in High Definition.  Telenoticias Washington, WZDC's nightly newscast widely recognized as "La Voz de la Comunidad" (The Voice of the Community), continues to be the preferred choice for nightly news for the Hispanic community in the DC metropolitan area.  WZDC expanded their studios with a new state-of-the-art facility and debuted the new set and look as part of the launch.  The station is committed to providing its audience with the best and latest technology to enhance the viewing experience.  
Telemundo Hartford/Springfield Turkey Race
Ready, set, go!
WRDM/WDMR Hartford/Springfield Viewers Race for Turkeys

WRDM/WDMR Hartford/Springfield and the C-Town Supermarket of East Hartford hosted La Carrera del Pavo (Turkey Race) on November 19.  The community was invited to participate in this interactive event where winners received gift cards for their Thanksgiving shopping. The hilarious contest provided the two finalists Clara Aranda and Arcadia Olmeda with a shopping list.  The ladies had to gather everything on the list and the fastest shopper won. Olmenda had the winning time of 4 minutes and 21 seconds. 
Telemundo Tampa
WRMD's Jayme Ribeiro Neto with Telemundo Network President Don Browne
WRMD Tampa Supports Science

WRMD Tampa participated in the Tampa Museum of Science and Industry's (MOSI's) Hispanic Scientist of the year Gala on October 16. This important event recognizes the efforts of Hispanic scientists who have contributed to the scientific community with theories, inventions, and other breakthroughs.  The event, hosted by Telemundo's José Díaz-Balart honored Mechanical Engineer Dr. Dan Arvizu. Dr. Arvizu is one of the world's leading experts on renewable energy currently serving as the Director and Chief Executive of the U.S. Department of Energy's (DOE) National Renewable Energy Laboratory (NREL). The son of Mexican immigrants, Dr. Arvizu is the first and only Hispanic to ever become a Director of a US National Lab.  WRMD was honored to have Don Browne, President of Telemundo attend this event.

WTMO Don Quijote Awards
Telenoticias Orlando's Homan Machuca, Olga Aymat & Sergio Gonzalez  with Ricardo Pesquera
Don Quijote Awards Honor WTMO Orlando Host  


The Hispanic Chamber of Commerce of Metro Orlando and The Hispanic Business Initiative Fund hosted the 13th Annual Don Quijote Awards on December 4 at the Walt Disney World Contemporary Resort.  WTMO is a longtime media sponsor of the event and a valued partner of the Chamber.  Renowned attorney and host of the Asi es la Ley segement on Telenoticias Orlando, Ricardo Pesquera, was awarded the Lifetime Achievement Award for his efforts in advancing the Hispanic community of Central Florida.  Since the award's inception, only 58 recipients have been honored, including WTMO's very own Senior Reporter, Homan Machuca.  The Don Quijote Awards were created to recognize and celebrate the entrepreneurial spirit of individuals who have shown great strength of character, courage, and determination, just like the timeless hero, Don Quijote. 

WWDT Ft. Myers-Naples Reading Festival
The Spring Creek Elementary team with WWDT's José López
WWDT Ft. Myers Promotes Reading

WWDT Ft. Myers participated in Spring Creek Elementary School's annual Hispanic Reading Program on October 11.  80% of the student population is of Hispanic decent, and over 150 families were present at this event which has become a favorite tradition. Students enjoyed readings in English and Spanish, parents received tips on reading with their children and everyone enjoyed desserts provided by a local Mexican bakery. WWDT's José López read Chicks and Salsa to the crowd of kids and gave the students pencil pouches and backpacks. WWDT was extremely proud to participate and support this great initiative promoting student literacy.

KTDO Black Friday
KTDO's Monic Diaz, Alfredo Lopez & Robert Madrid
KTDO El Paso Experiences Black Friday Madness

KTDO El Paso was in the middle of all the hustle and bustle of the busiest shopping day of the year during the Simon Properties Black Friday event at Cielo Vista and Sunland Park Malls on November 26. KTDO staff was up before the crack of dawn in anticipation of the official 5 a.m. opening at both malls. The team served breakfast and shoppers had an opportunity to win great prizes. At Cielo Vista Mall, KTDO gave shoppers an extra special treat as they were given an early morning Christmas performance by the El Paso Youth Symphony Orchestra.
Telemundo Alguien Te Mira
Alguien te Mira Contest on visitors had the exclusive opportunity to register and win autographed posters of Alguien te Mira. The Telemundo novela follows the lives of four friends who, after witnessing a murder, get caught up in an intense investigation revealing a serial killer who causes tumultuous and unexpected consequences for each of them. The posters feature personal autographs from leading cast members: Christian Meier, Danna García, Rafael Amaya, and David Chocarro.
WZTD Richmond
Dancers at the Imagine Festival
WZTD Richmond Hosts Imagine Festival
WZTD Richmond and the Richmond Hispanic liaison hosted the Imagine Festival at Broad Rock Park on October 16. Over 2,000 people attended and celebrated with a special performance by Joselito el de Oro, dance troupes, children's activities, prizes, information about community resources, and free health and dental screenings. 

Telemundo Hartford/Springfield
Local TV host with WRDM/WDMR's David Flores-Sanchez 
WRDM/WDMR Hartford/Springfield Presents Holiday Viewing Party
WRDM/WDMR Hartford/Springfield kicked off the holiday season with a special viewing of the Banco Popular Holiday Special, ¡Salsa! Un Homenaje al Gran Combo (A Tribute to El Gran Combo) at Puerto Vallarta Restaurant on December 16 in Newington, CT. Clients and friends of the station enjoyed appetizers and cocktails. WNEU's Mike Gillespie and WRDM/WDMR's Brenda Mulero addressed the audience and thanked them for their support. 

Telemundo Providence
The happy turkey winners
WRIW Providence DistributesTurkeys
WRIW Providence made over 100 families happy this Thanksgiving with their annual turkey giveaway.  This year's event was held at C-Town Supermarket on November 21. Participants registered for the giveaway on There was a huge response and the lucky families were very excited.  

WNEU Boston - KTDO El Paso - WWDT Ft. Myers-Naples - KNSO Fresno
WRDM Hartford - WTMO Orlando - WWSI Philadelphia - WRIW Providence
WZTD Richmond - KVDA San Antonio - WDMR Springfield - WRMD Tampa              WZDC Washington DC

WGES 680AM - WILC VIVA 900AM - WAMA ESPN Deportes 1550AM


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