ZGS Communications On-Air Newsletter April 2010

Eduardo's Corner

I would like to take this opportunity to again thank everyone for their hospitality. At the beginning of the year, representatives from the ZGS Corporate Office visited all the stations to emphasize priorities, hear directly from you, and see firsthand all of the fantastic things you do. The A New Focus in a New Decade Tour was a great way to commence 2010 and to reiterate that we represent multiple products and platforms including television, web, radio and signature events.

We need to continue to think outside the box and maximize our exposure and reach. This is especially important as our industry continues to change. We need to stay informed and engaged as it relates to initiatives that could potentially affect our future as broadcasters. The National Broadband Plan is an example of that. I encourage all of you to review the elements of the plan.

Also in the news, are the preparations for the World Cup in South Africa. We are pleased to announce that holaciudad! will feature extensive reports of the teams, and their preparation beginning May 11 with full news coverage of the games starting June 11. Victor Rodriguez, the veteran sports commentator and host of Momento Deportivo on WAMA ESPN Deportes 1550AM is the special correspondent in South Africa and will provide daily updates with a special emphasis on the Latin American teams. Additionally, VIVA 900AM is the official radio station for the World Cup in the Washington DC metro area and will be airing all of the games live as the Fútbol de Primera affiliate. We are also working closely with the Fútbol de Primera affiliates in our other markets.

We are looking forward to the upcoming summer event season and appreciate all that you do to highlight your properties and share your success. This is an exciting time of the year for our station group.

Un gran abrazo y saludos a todos.

ZGS in the Community

Local Students Visit WZTD Richmond Classrooms

A group of students from Steward School in Richmond visited WZTD and PBS on January 21 to discover what it is to be a news reporter for the day. They had the opportunity to interview staff, tour the facilities and experience the ins and outs of broadcasting. WZTD was delighted by the interest the students demonstrated in Telemundo. These inquisitive minds had a lot of questions and were eager to learn all that they could. Congratulations to the students who participated in this special initiative. WZTD looks forward to the next visit.

*Thank you card from students*

WRDM/WDMR Hartford/Springfield Leer Para Vencer

As part of the Leer Para Vencer literacy campaign, and continuing with their commitment to the Hispanic community, WRDM/WDMR Hartford/Springfield participated in Bed Time Stories, an event that honored Dr. Seuss' birthday. The event, held at The International Magnet School on March 3, drew more than 150 children along with their families who donned pajamas, all in effort to encourage literacy at home.

*Students representing Telemundo*

KVDA San Antonio Promotes Morgan's Wonderland

KVDA San Antonio participated in the local promotion of Morgan's Wonderland, a new outdoor recreational park designed specifically for children and adults with special needs. The World's First Ultra Accessible Family Fun Park is a unique oasis that through the spirit of inclusion, allows people of all abilities to play, learn and share life changing experiences together, in a fun and safe environment. KVDA created a customized PSA for the Park and covered the grand opening on Noticiero Telemundo San Antonio in an effort to raise awareness and promote its activities to the Hispanic community. KVDA is looking forward to supporting Morgan's Wonderland and their future initiatives.

*Child enjoying a ride*

WNEU Boston Features Interviews on holaciudad.com

Adriana Swim, Marketing Coordinator for WNEU Boston had the opportunity to interview the main cast of Perro Amor and ¿Dónde Está Elisa? Swim interviewed Carlos Ponce, Ana Lucía Domínguez, and Maritza Rodríguez, the stars of Perro Amor as well as Sonya Smith, Catherine Siachoque and Gabriel Porras from ¿Dónde Está Elisa? The interviews were featured on holaciudad! and were popular with website visitors.

*Swim with the Perro Amor cast*

2009 Eddie Awards

Every year ZGS honors a television and radio station from the group with the coveted Eddie Award for production. The award judges on content, creativity and execution.

WRDM/WDMR Hartford/Springfield received the Eddie Award for Outstanding Television Production.

*WRDM/WDMR savoring their success*

WILC VIVA 900AM was recognized for Outstanding Radio Production.

*VIVA 900AM celebrating with "Eddie"*

Employee/Station Recognition

Julio Aliaga, News Director of WZDC Washington visited the Centro Cultural at the Pontificia Universidad Catolica in Lima, Peru and gave a presentation on President Obama's First Year in Office.

Belisi Gillespie moved from holaciudad! 's Digital Correspondent for New England to Digital Marketing Coordinator. Prior to that, she was Sales Assistant for WNEU Boston.

Angelica Herrera moved from WZDC Washington's Marketing Department to the news team as the new reporter for the 11pm newscast.

Ericka Johnson was promoted to Vice President of ZGS Communications. Johnson has been part of the team at ZGS for the past 16 years.

Cynthia Martinez was promoted to Marketing Director at ZGS. She previously served as the Marketing Director for WTMO Orlando.

Eydie Palmieri from Telemundo's New York National Sales Office was the winner of the 4th quarter 2009 NSO Caribbean Getaway New Business Contest.

VIVA 900AM and on-air personalities Mavi Baez, German Chavez, Neo Lobo, and Indira Terrazas were featured in Eventos VIP a local entertainment publication.

New Members of the ZGS Family

WNEU Boston
Cesar Contreras
Melissa Rodriguez

Adriana Swim

KTDO El Paso
Robert Madrid

WTMO Orlando
Robert Saint-Hilarire
Melinda Velez

WWSI Philadelphia
Yolanda Jimenez Colon

Christian Gonzalez

WZDC Washington

Jorge Alfaro
Cristina Caicedo

Rocio Diaz

holaciudad!
Cesar Alvarado
Omar Cabrera

Claudio De La Vega

Erick Diaz

ZGS Anniversaries

5 Years
Tara Ballesteros - ZGS

Cynthia Martinez - ZGS

Santiago Sanchez - KTDO El Paso

10 Years
Raul Diaz - WTMO Orlando

Daysi Movil - WZDC Washington

Spotlight

Montiel with designers
KVDA San Antonio's Proyecto Divina Highlights Local Fashion Designers

KVDA San Antonio and the International Academy of Design and Technology hosted Proyecto Divina, a fashion show where local fashion designers competed to design a dress for local Tejano artist Stefani Montiel to wear to the Grammys. Montiel's album Divina was nominated for Tejano Album of the Year. The event was held on January 21 at Rio Plaza, a happening bar in downtown San Antonio and included participation on holaciudad.com, where via an on-air promotion, online visitors selected the dress they thought Montiel should wear to the event. Special guests for the event included Richard Perez, President of The Greater San Antonio Chamber of Commerce and Raulito Navaira, a Tejano music artist. Local publicity was provided by KVDA San Antonio, holaciudad!, La Ley, a local BMP radio station, Latin Fusion TV, an Internet-based television show, and La Prensa, the only local bilingual publication. Over 60 dresses were designed and Montiel was delighted to bring a little bit of San Antonio with her to the 52nd Annual Grammy Awards. Proyecto Divina was a huge success and highlighted the talent of local fashion designers.

Participants at the Forum
WRDM/WDMR Hartford/Springfield Hosts First Annual Hispanic Marketing Forum

WRDM/WDMR Hartford/Springfield, The Ad Club of Connecticut, Bauza & Associates LLC, and MetroHartford Alliance collaborated to host the First Annual Hispanic Marketing Forum on March 30 at The Hartford Club. Hispanics are the fastest growing segment, both in terms of population and economic power, and represent a silver lining in the cloud of tough economic times and uncertainty. The first annual forum presented ways to effectively reach this growing market and highlighted why businesses can't rely on traditional strategies in order to reach financial success. Over 100 business leaders participated in this informative day.

WZDC Washington Emphasizes Healthy Babies

WZDC Washington launched a new season of Buena Vida in early February with Salud Infantil (Infant Health). The campaign focuses on healthy babies and features informational vignettes and news segments on Telenoticias Washington, WZDC's local newscast and online via holaciudad!. Reports continue to show that the Hispanic community lags behind when it comes to birth weight, infant mortality and immunizations. The goal of the campaign is to provide critical information and to better align resources and services to meet the needs of the Hispanic population in the DC metro area. Twice a year, WZDC presents its audience with a 10-week Buena Vida program that focuses on a specific topic which includes nutritional counseling, basic medical advice and guidance from trained professionals. Buena Vida: Salud Infantil airs Tuesdays during the 6 and 11pm news broadcasts.

KNSO's busy booth
KNSO Fresno Organizes First Feria de la Salud

KNSO Fresno and holaciudad! organized the first annual Buena Vida: Feria de la Salud on February 21 at Sierra Vista Mall in Clovis. Hundreds of people took advantage of the health fair for free medical and dental screenings, as well as information on how to lead a healthier life. Dozens of vendors participated distributing free services and advice thoroughly enjoying the opportunity to interact with event attendees. There was also plenty of entertainment including live music and dance demonstrations. The Feria de Salud was the first health fair to be organized as part of the ZGS station group's Buena Vida initiative which is a health and lifestyle consumer education and outreach program. Buena Vida takes a comprehensive approach to contemporary issues facing the Hispanic community, and promotes healthy and balanced living.

Potential chicas discussing the contest on-air
ESPN Deportes 1550AM Presents Chicas

WAMA was proud to present Kayla Rodriguez, Natalia Toro and Stefany Santander as the Chicas ESPN Deportes 1550AM at the Hola Plant City stage located at the Florida Strawberry Festival on March 5. The three winners were chosen through a radio and online promotion, where female listeners were asked to register on holaciudad! for their opportunity to be a Chica ESPN Deportes 1550AM. From the numerous submissions, six finalists were chosen. The finalists had their profiles presented on holaciudad! followed by an interview on the local radio program Momento Deportivo ESPN 1550AM. From the finalists, three winners were chosen to represent ESPN Deportes Radio in local publications, television commercials and public events. The success of the promotion, brought an impressive 55% increase of online visits to Tampa's holaciudad! web portal.

The VIVA 900AM team
VIVA 900AM and WZDC Washington Unite with Local Media to Aid Haitian Relief

Washington DC's area Hispanic media outlets joined forces to host a special dance benefit for Haiti on February 27 at Laurel Park. Hola Haiti: Baile Humanitario was full of food, music, raffles and fun. Attendees met their favorite media personalities, won lots of prizes, danced to their favorite music and contributed to a great cause. VIVA 900AM hosted an hour block with music to get the crowd moving, and WZDC Washington news personalities Liliana Henao and Jorge Andres co-emceed the event. It was the first time that all local Hispanic media outlets partnered to raise awareness and support a unified cause. The joint effort, which was coordinated by Elevación, Ltd, brought in over 400 attendees and $7,000 in donations to support the efforts of the American Red Cross in Haiti. A corporate donation by Elevación, Ltd was also presented to the Red Cross at the end of the evening. The participating media partners included Telemundo, Univision, El Zol 99.1, La Nueva 87.7, VIVA 900AM, El Pregonero, El Tiempo Latino, Washington Hispanic and holaciudad!.

Andres Marrero of Tauler Law Firm being interviewed
WWDT Ft. Myers Help Line Focuses on Finances

WWDT Ft. Myers-Naples in association with Tauler Law Firm held an information hotline addressing bankruptcy and foreclosure on March 31 from 6 - 9pm. Viewers called to ask questions and seek advice from experts. Southwest Florida has been strongly impacted by the economic crisis in the country. Through this program, individuals received tips on proper legal representation during a mortgage price modification, how to refinance a house and updates on government programs and laws. Linea de Ayuda, as this helpline is known, is part of WWDT's health and wellness campaign, La Buena Vida (The Good Life). The campaign was created to give viewers the information and resources they need to make healthier lifestyle choices.

Belly dancer in Richmond
ZGS Stations Celebrate the Launch of El Clon

The ZGS stations in Boston, El Paso, Hartford/Springfield, Philadelphia, Providence, Richmond, and Washington all hosted viewing parties for the premier of El Clon on Telemundo on February 15. The parties were held at local restaurants or theaters and featured Moroccan décor, food, and entertainment. Many featured special El Clon cocktails. Local media, clients, and community partners were invited to the well attended events.

WRIW Providence Launches on Verizon FiOS

WRIW Providence, the only local Spanish-language television station in the greater Providence area, can now been seen on Verizon FiOS. With WRIW's launch on FiOS, the station will expand it's reach. Since its inception, over 10 years ago, the station has experienced steady growth and continues to demonstrate its commitment to clients, partners, and the community by its participation in local events and partnerships. FiOS is currently available in 25 Rhode Island communities.

Governor Patrick with WNEU's Mike Gillespie
WNEU Boston Breakfasts with the Federal Reserve Bank

WNEU Boston's team attended the Federal Reserve Bank of Boston's Business Morning breakfast on February 25, which was organized by the Hispanic American Chamber of Commerce. The highlight of the event was the appearance of Massachusetts's Governor, Deval Patrick. Patrick spoke about where the State stands on the economy, employment, and education. It was a great opportunity to stay connected and to strengthen the relationship with different agencies, individuals, and institutions.

Canela in the opening number
WTMO Orlando Rocks with Jencarlos Canela

WTMO Orlando presented Jencarlos Canela's first concert at the House of Blues Orlando on March 6. The musician and Telemundo celebrity had just concluded the hit novela Más Sabe el Diablo. WTMO's support included on-air promotional spots, a special House of Blues ticket discount offer for WTMO viewers available exclusively on holaciudad!, plus concert ticket giveaways and a meet and greet. Fans were treated to an entertaining evening with a compilation of songs from Jencarlos's new album Búscame featuring his hit single Amor Quédate.

Latin Stage at Gasparilla
WRMD Tampa Hosts Latin Stage at Gasparilla

WRMD Tampa proudly hosted the Seminole Hard Rock Gasparilla Pirate Fest's Latin stage at Tampa's new Curtis Hixon Park on January 30. The rainy Saturday did not dampen spirits or prevent the public from enjoying the Gasparilla festivities. The Latin stage presented an array of dance and musical performances throughout the event. The renowned Salsa artist Jerry Rivera closed the Latin Stage with an autograph session and meet and greet . The event continued throughout the day with the Gasparilla Invasion at Hillsborough Bay and the Parade of the Pirates down Bayshore Boulevard, followed by additional musical concerts that took place that evening in the streets of downtown Tampa. Gasparilla is Tampa's largest event and it attracts over 400,000 visitors yearly.

The line at the WZTD booth
WZTD Richmond Gives Gifts to Area Children

WZTD Richmond, participated in El Juguetazo 2010. On January 9 Richmond united to bring happiness to area children. Local companies participated in this event where the Three Kings brought presents to the children. WZTD and Comcast partnered to give away a 1- year subscription to Comcast as well as other gifts from Telemundo. Many people participated in the different activities that WZTD hosted including the Mini Studio, roulette, and raffles. The event was organized by LULAC, and the Richmond and Chesterfield Hispanic Liaisons.

holaciudad.com Encourages Users to Visit Philly

holaciudad! and the Greater Philadelphia Tourism Marketing Corporation (GMPTC) partnered on a cross promotion urging Hispanics in the northeast to consider Philadelphia as a tourist destination. The successful initiative consisted of a GPTMC Spanish-language micro-site on holaciudad! which highlights the history of Philadelphia, activities for the entire family, travel information and much more. As an incentive, visitors were also offered the opportunity to register to win a trip for two to this historical city. The promotion was reinforced by television promotional spots that aired in Philadelphia, Washington, Boston, Providence, Hartford and Springfield. The innovative partnership between holaciudad! and GMPTC created a fantastic campaign.

12 Corazones hopeful
WRIW Providence Celebrates Valentine's Day with 12 Corazones Casting Call

WRIW Providence celebrated Valentine's Day early with a 12 Corazones casting call at the Roxy. Dozens of people stopped by the event to tell WRIW why they should be a participant on the popular dating show. Contestants introduced themselves, spun the roulette wheel and had tons of fun. It was a night full of entertainment!

Dance demonstration on La Plaza stage
WRMD Tampa presents La Plaza at the Florida State Fair

WRMD Tampa presented the best in dance and musical performances at La Plaza, an area that offers a variety of entertainment designed to represent Tampa's Hispanic culture, at the Florida State Fairgrounds. WRMD presented introductory salsa classes for attendees, followed by an exciting dance competition, courtsey of Salsamania Dance Studios who also performed traditional dances from Latin America. The public also enjoyed live music from Tampa's local salsa sensation, A & C La Banda. The Florida State Fair offered more than 100 attractions including livestock shows, art exhibits and a variety of traditional fair food. Since 1904, the Florida State Fair has opened its doors to the local community, becoming one of the most recognized events in Florida.

During the broadcast
WZTD Richmond Makes History

WZTD Richmond made history with the live broadcast of Governor Robert McDonell's Inauguration on January 16. For the first time in 71 years the Inauguration ceremonies and celebrations were broadcast live in Spanish. Andrea Sarralde from WZTD's sister station WZDC Washington, and Arlene Guzman from Radio Poder 1380AM presented the show with a simultaneous translation by Javier Larravide.

KTDO El Paso Partners with Local Housing Authority

Que No Ves Somos Tres, KTDO El Paso's local show, and the Housing Authority of El Paso (HACEP) have formed a special partnership. Monthly segments of the show will focus on important issues such as the Census, taxes, and other relevant topics. Over 20,000 families are served by HACEP. Each home will receive a monthly newsletter that will promote the QNVS3 segment giving the local show the opportunity to attract new viewers as well as highlighting Telemundo's diverse programming to existing viewers.

WNEU Boston - KTDO El Paso - WWDT Ft. Myers-Naples - KNSO Fresno
WRDM Hartford - WTMO Orlando - WWSI Philadelphia - WRIW Providence
WZTD Richmond - KVDA San Antonio - WDMR Springfield - WRMD Tampa

WZDC Washington DC

www.holaciudad.com

WGES 680AM - WILC VIVA 900AM - WAMA ESPN Deportes 1550AM