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As a subscriber to the Palmetto Cycling Coalition and Safe Streets email updates, you are the first to find out about an exciting and important development in our Safe Streets Save Lives campaign.
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What's this all about?
S afe Streets Save Lives (SSSL), a project of the PCC and Bike law, is the first initiative of its kind that is working towards reducing the number of car-bicycle crashes and deaths on South Carolina roads. Phase I of this project was launched in 2011, in which we debuted four short videos on bicycling and the law, launched the SSSL website, and developed/printed educational materials to coincide the campaign.
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Next phase!
We are on the verge of launching phase II of the campaign, in which we are making the issues of bicycling and South Carolina law more mainstream through strategic media, marketing and educational efforts. With phase II, our ultimate goal is to make more in SC familiar with bicycling and the law.
In the spirit of a true public/private partnership, PCC and Bike law are finalizing a grant with two state agencies, which will allow us to collectively pursue one common mission: reducing the number of car-bicycle crashes, fatalities and injuries on South Carolina roads.
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What's to come
This phase of the campaign spans a year, and in this time we will be utilizing a mix of paid media, donated media, and social media to broaden our public outreach. The Safe Streets message will be broadcast via television, smartphone, computer, and grassroots educational efforts. We will be layering these efforts with strategic public relations to tell a more colorful, layered story about South Carolina's progressive bike laws, its cyclists, and how we can all share the road.
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