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December 2009
NAWBO's mission is to strengthen the wealth-creating capacity of its members and promote economic development; to create innovative and effective change in the business culture; to build strategic alliances, coalitions and affiliations; and to transform public policy and influence opinion makers worldwide.
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Upcoming Meetings & Seminars
December 15, 2009 - NAWBO Holiday Social Location: The Gillespie - 421 W Market StreetTime: 6:00 - 8:00 p.m."NAWBO" rings, are you listening?
At the Gillespie, snow is glistening.
Caricaturist in sight
We'll have a great night.
Networking in a Winter Wonderland.
Come join us for a special evening of food, spirits and community. Let
us all share in the joys of the season and the gifts of NAWBO.
Share your holiday spirit by helping Family Scholar House
change lives, families and communities through education. Bring in
boxes of tissues for cold season, dry cookie mixes, cookie cutters,
baking sheets, marshmallows and hot cocoa to donate.
Special thanks to Eventualities and The Catering Company
$25 members/$35 non members - Register Online Now
January 12, 2010 - NAWBO Board MeetingLocation: Allegra East - 2680 Technology DriveTime: 8:00 - 9:30 a.m.Members welcome. January 13, 2010 - Minerva MeetingLocation: Central Bank - 9300 Shelbyville Road (flash cube building)Time: 11:30 a.m. - 1:00 p.m.Email Helen Overfield at director@nawbolouisville.org to register. January 19, 2010 - Monthly MeetingLocation: TBATime: 11:30 a.m. - 1:00 p.m.Cost: $25 Members/$35 Non-MembersJanuary 28, 2010 - Branding "U" - Ignite Your Marketing - Tips From The ProsLocation: Central Bank - 9300 Shelbyville Road (flash cube building) Time: 8:00 - 11:00 am Cost: $15 members/$25 non-membersView Event Flyer (repeat from Sept. 09) Space is limited. Register NowPanelists:Henrietta Pepper - The Pepper Group, Ltd. Ingrid Bolton - Ingrid Design Peggy Stevens - Peggy Noe Stevens & Associates Denise Spalding - Allegra Print & Imaging East Polly Moter - ProMoter Marketing Communications |
16th Annual EPIC Awards Finalists Selected
On March 25th, 2010, women from all over our community will gather to celebrate the accomplishments of outstanding women business owners in our region. Our message, "Power Your Dream" especially
rings true when you consider that the estimated 93,233 privately held,
majority women owned firms in Kentucky generate $9.3 billion in sales
and employ 71,566 people.
Hosted by the Louisville Chapter of NAWBO, the 16th Annual EPIC Awards Luncheon honoring the Woman Business Owner of The Year
will bring together a diverse audience from the business community,
representing sole proprietorships to large corporations with hundreds
of employees. It is by celebrating the economic development successes
of women owned businesses that our entire city succeeds.
The finalists for the 2010 EPIC Awards are: Denise Jerome - The Catering Company Lisa Knight - Lisa Lynn Design Services Amy Letke - Integrity HR Mindy Munson - Munson Business Interiors Elizabeth Niemann - Elizabeth Neimann & Assoc. Julie O'Bryan - O'Bryan Law Offices Stephanie Ringer - The WorkShop Mary Schmidt - Schmit Insurance Agency Denise Spalding & Jennifer Eberle - Allegra Print & Imaging East Cynthia Torp - Solid Light, Inc.
The 500+ guests will see firsthand, through our NAWBO EPIC Awards finalists,
how women are taking risks and building networks and strategic
alliances. The EPIC Awards Luncheon is one of the longest running
women's events in our community. The 2010 EPIC Awards will be at Mellwood Arts Center located at 1860 Mellwood Avenue. Our Mistress of Ceremonies for the luncheon will be Dawne Gee from Wave 3 TV. Registration and Silent Auction begin at 10:30 am and the Awards Luncheon begins at 11:30am and will conclude at 1:30pm. Reserve your seats now, as seating is limited. REGISTER NOW
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NAWBO Online Services
Join the NAWBO Louisville LinkedIn Group - We currently have over 50 members in our Group and would like to get all members involved. We have discussions on multiple topics and news of interest to women business owners. Visit the Group or go to www.linkedin.com, in the search box drop down, select Search Groups, and in the search box type NAWBO Greater Louisville Chapter. Come join us! NAWBO Louisville will be launching an updated web site in November,
which will continue to give members access to current items like the
membership directory, Buy NAWBO 1st discounts and will feature new
items like a discussion forum, online store and easier event
registration. Your login for the NAWBO Louisville site is your first initial and your last name (it is not the same as the National site login). If you have lost your password for the local site, CLICK HERE to have your password sent to you. Make sure to use the email address you used when you registered with NAWBO national. NAWBO National has launched thier newly redesigned web site at www.nawbo.org. Make sure to visit to see all of the great tools and information that are available to NAWBO members. If you have lost or forgotten your National web site login, CLICK HERE to receive and email reminder or to contact NAWBO for your information.
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PR For Your Business With NAWBO
Kerry Stevenson of Kiely Hines & Associates and the NAWBO Programming committee are
working on upcoming programs, seminars and luncheons. They are in need of people to donate gifts for the guest speakers
(value approx $25) and a few smaller ($10) items for door prizes. Your company will be recognized at the event from
the podium as well as noted in the ENewsletter. It's a great way to advertise your business for very
little cost. These gifts can be gift certificates or actual items. Please contact Kerry at kstevenson@kiehlyhines.com
or at 502-893-2020 if you would like to donate a gift item. Thank you for
your support!
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Building Strategic Alliances
NAWBO sponsor Norton Healthcare hosted the November 17
meeting, "Movers, Shakers and Decision Makers" in conjunction with NAWBO and
TSMSDC (tri-State Minority Supplier Development Council). The evening of
networking was attended by 120 business owners and leaders. Norton reviewed
their credentialing, project possibilities and opportunities for partnerships
with Norton Healthcare. NAWBO and TSMSDC are strategic partners with
Greater Louisville Inc and new friendships and business relationships were
formed at the event. Thank you to Tim Findley and Lori Riggs of Norton
Healthcare and the many executives at Norton that took time out of their day to
partner with us. We've decided to make it an annual event!

Photo: Renee Shafer, Executive Assistant, TSMSDC;
Helen Overfield, Executive Director NAWBO; Ty Gettis, President & CEO,
TSMSDC; Suzanne Ruark, Director of Marketing & Events, TSMSDC; Maggie
Harlow, President NAWBO and owner of Sign-a-Rama Downtown; Tim Findley,
Division Director, Diversity & Inclusion, Norton Healthcare.
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Create Your Own NAWBO Sponsorship Package
NAWBO depends heavily on our partnerships with corporate sponsors. Without them we would not be able to support the programs we offer our members and the business community. In return, our sponsors enjoy visibility among women business owners and community leaders. In addition to the WBOY sponsorships and chapter sponsorships at the levels of Visionary ($15,000), Leadership ($10,000), Champion ($5,000) and Supporting ($3,000), our chapter recently created a sponsorship program called Create Your Own Package. Any business can take advantage of the visibility offered by these options.
Create Your Own Package Sponsorships: $1,500 Meeting and educational seminar sponsor $1,500 Presenting sponsor of WBOY silent auction, includes booth $1,000 E-newsletter sponsor, with linked ad and two company articles for 1 year. $1,000 Printed newsletter sponsor, with ½-page ad and article in each issue for one year/ 6
issues $ 500 Educational material sponsor $ 500 Company logo on website with link $ 500 Postage sponsor $ 500 Food & beverage sponsor for event, with visibility on promotional materials $ 280 Table at annual signature event $ 250 Half a corporate table (4 seats) at WBOY luncheon and awards ceremony $ 250 Featured article in E-newsletter or printed newsletter $ 200 One-year participation in Buy NAWBO 1st Program $ 200 Promotional or information material at a NAWBO meeting $ 150 Ad in E-newsletter
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Masterminds Groups - Don't Miss Out
Masterminds is one of the
many free programs that our Louisville chapter offers which supports women
business owners. It is a group of 7-10 women business owners who form an
informal board of advisors with members of the Louisville chapter. The
vision is to create productive, interactive groups of women who are encouraged
and enriched by participating in the Masterminds process. This program enables mermbers to grow their businesses as they grow in their understanding of themselves and how they do business. Each person brings a unique perspective to the group and
benefits from sharing insights into problems and solutions. All members
of the group gain greater objectivity, value and a sense of their own power
from peer support. If you are a woman business owner, whether you have been in
business six months or twenty years, you can benefit from Masterminds. Lean more from the Masterminds page on our web site. If you are interested in
joining a Masterminds group or forming a new group, please contact Masterminds
Chair, Joe Vary at 491-9738 or Helen Overfield at the NAWBO office 625-0248. |
Member Perks - Buy NAWBO 1st Program
In the Member's Area of the web site is the Buy NAWBO 1st program where NAWBO Members, Sponsors and Partners can offer discounts on goods and services to NAWBO Members. You can access it under Membership and Programs, but you must be logged in to see the discounts offered. There are already quite a few great deals available. To see information on this new program, visit the Buy NAWBO 1st page on the NAWBO Louisville web site.
Current offers include:
- Corporate Sponsor Louisville Magazine offers these discounts to NAWBO members:
- 10% discount on advertising and 50% discount on subscriptions
- Regular one-year subscription price is $22. NAWBO members pay $11. Two-year is $36, $18 for NAWBO members.
- Royal Fine Jewelers offers NAWBO members a 25% discount off of jewelry repair and appraisals
- Corporate Sponsor Underwired Magazine offers a 10% discount on advertising to NAWBO members
- Corporate Sponsor Kentuckiana Healthy Woman Magazine offers a 20% discount on advertising
- Corporate Sponsor Today's Woman offers a 10% discount off rate card for ads placed in Today's Woman, Today's Transitions and Today's Family magazines
- Corporate Sponsor Xstreme Media, LLC offers a 10% discount off any of their services
- Moss Hill offers a 15% discount off all products
- Bikinis and Bifocals offers a 10% advertising discount for ads placed on their web site
- Evanston Publishing offers a Free book consultation and a Free Guidebook "Selling Your Book"
- J Vary & Associates offers a 1 hour free session with Joe Vary
- Signarama Downtown offers a 10% discount off services
- TKT & Associates, Inc. offers NAWBO members a $200 discount off of their FastTrac GrowthVenture program
- Utterly Organized offers your 1st hour of organizing Free
- Kentuckiana Business Forum offers a 10% discount off of advertising in the magazine
- Home Cuisine offers a 10% discount off of meal plan prices
- Sunny Daize Boutique is offering members a 10% discount off their purchase
- Blooms in LaGrange and Betsye's Blooms in Simpsonville are offering a 15% discount to NAWBO members and sponsors on all products.
- Event Photographers, Inc. is offering a 10% discount off any professional service, either in-house or on-location.
- Jamie L. Wyman, Attorney at Law, is offering a discounted initial business consultation and 10% off all services. See full details in Buy NAWBO 1st member area.
- Mojo Jewels is offering 20% off purchases on their web site. - NEW
To see additional details on these discounts and how to get them, LOG IN to the NAWBO Louisville web site and select Buy NAWBO 1st under Membership. (You MUST be logged in to see this page for the offers).
If you have special offers for NAWBO members and are interested in participating in the Buy NAWBO 1st program, send the details to Lesa Seibert, Xstreme Media, LLC at lesa@xstrememedia.com.
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Nominations Open for Media Advocate of the Year
The
Louisville Chapter of the National Association of Women Business Owners (NAWBO)
is seeking nominations for its annual Media
Advocate of the Year Award. The winner will be honored at the annual EPIC
Awards (formerly the Woman Business Owner of the Year) Luncheon,
which will be held March 25, 2010, at the Mellwood Arts Center. The event draws approximately 400 community
leaders each year and generates excellent public visibility and prestige for honorees.
NAWBO
will honor a journalist or media outlet that has written, broadcast or otherwise
produced stories during 2009 which increased public understanding of the
influence of women-owned businesses in our community and state. Nominations
should be examples of coverage that illuminates the breadth or scope of female
business ownership within our community, and women business owners' political
or economic impact in the Louisville/southern Indiana area and the immediate
region.
Nominations for this award should be handled as follows:
1. By January 15, 2010, please provide three
samples of stories illustrating how the standards listed above were met.
You may mail, fax or deliver hard copies, e-mail electronic copies or
provide links to an easily accessible online story archive. (Please do NOT
send links to archives requiring subscriptions.) For broadcast samples,
please send files in .wmv or .mp3. It is recommended, however, that you
send hard copies (including standard CD-Rs or DVD-Rs) of your entry to ensure
consideration.
2. Please include a short
essay (limit 350 words) on why the coverage should be considered for this award.
The winner will be notified during February in order to make plans
to attend the EPIC luncheon. While
anyone may send in a nomination, journalists and media outlets are encouraged
to nominate themselves.
If you have questions, please contact Alonna Bailey, (502) 681-5161, AlonnaB@MyAwardSolutions.com. Deadline for nominations:
5 p.m. Friday, January 15, 2010, to:
Helen
Overfield
NAWBO
Louisville
614 W.
Main St., Suite 6000
Louisville,
KY 40202
director@nawbolouisville.org / FAX: 502.625.0010
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Member Spotlight - National NAWBO Member Bulletin Submission Guidelines
The National NAWBO Member Bulletin Member Spotlight features one
NAWBO member per month highlighting her business success and community
involvement and contributions. To be considered for future Member
Spotlights, you must be a NAWBO member in good standing. NAWBO is also
specifically seeking submissions that reflect excellence in any of these
categories:
building sustainable businesses and environment starting or growing an international business developing competitive
strategies during tough economic times creating social entrepreneurship
and community leadership
Submissions can be sent with the following guidelines:
� Include a brief bio about yourself, as well as information about
your business' success, involvement in the community, and a recent
professional achievement.
� Submission text should be no longer than 350 words in length.
� Please include an appropriate headshot or photo that is at least
300 dpi.
� Members may nominate another member for Spotlight consideration,
but they must provide complete submission materials.
All materials should be sent to publications@nawbo.org.
NAWBO reserves the right to edit biographical information for length and
clarity. All submissions become the property of NAWBO. Members will be
notified of their placement in the Spotlight.
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2009 Small Business Summit
Monday, December 7, 2009 (9:30 a.m. -4:00 p.m. EST)
Marriott Griffin Gate Resort, Lexington, KY
NFIB and the Small Business Caucus invite you to a very special meeting that every small business owner must attend. Presentations and Q&As with federal and state elected officials and presentations on state issues will provide you with first-hand knowledge of challenges and opportunities for small business.
The following distinguished guest speakers are confirmed:
Congressman Ben Chandler - represents the Sixth District of Kentucky. He serves on the House Appropriations, Science & Technology and Standards of Office Conduct committees. State Senate Majority Floor Leader Robert Stivers - represents KY Senate District 25. He has served in the General Assembly since 1996 and resides in Manchester. State House Majority Floor Leader Rocky Adkins - represents KY House District 99. He has served in the General Assembly since 1986 and resides in Sandy Hook.
Presentations:
Kentucky State Tax Policy and Small Business - What You Need to Know Kentucky Unemployment Insurance Task Force Report - The Options and the Costs for a Bankrupt Fund Employee or Independent Contractor? - Legislation That Would Blur the Lines Further
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NAWBO Louisville Member News
Dixie Florist was recently named #1 florist for weddings by The Knot, www.theknot.com.
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Nominate Female Leaders for Martha Layne Collins Award
The community is
invited to nominate women leaders in our community for the 11th-annual
Martha Layne Collins Leadership Award. The award celebrates women leaders,
their contributions to Kentucky, and their ability to inspire others through
personal, community and professional relationships.
Nominees
are judges on leadership ability, commitment to Kentucky's economic
development, service to the community, perseverance in the face of hardship,
and commitment to diversity.
Nominations
are accepted through Thursday, December 31 and can be made by visiting www.womenleadingky.com.
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Public Policy News
Be Wary of Healthcare
Reform Spin!
Lisa
Cates, NAWBO Louisville Public Policy Chair
The whole country is "up in arms" over President Obama's
proposed healthcare reform. Everywhere you turn we are being bombarded by
relentless jargon and ads about what we Americans will lose. But don't be fooled by what you hear. Many well paid spin masters and pundits are
having a heyday with this one. No matter
what side of the aisle you lean there is spin and misinformation being
disseminated.
Thetrouble
is the ads and talking heads are one ounce truth, three ounces spin and four
ounces fear. My friends don't drink the
cool-aid! Here's one example:
Medicare will be
"bankrupt" in eight years,
October 7, 2009
A new health care ad says that
"Medicare will be bankrupt in eight years." The program does
have huge financial problems, but there's no reason to think it's going out of
business as the word "bankrupt" implies. And the issue isn't new:
- A government report the ad refers to states that the
trust fund for one part of Medicare - hospital insurance - won't
have enough money to pay all benefits in 2017. Medicare's physician and
drug benefits will "remain adequately financed," says the
report.
- Government projections have found that the hospital
insurance trust fund would face a shortfall "almost from its
inception," according to the Congressional Research Service. But in
many cases politicians have found ways to extend it. In 1970, for
instance, the trust fund was expected to be insolvent in 1972.
The ad also states that "some
want to pay for health care reform with $500 billion dollars in Medicare
spending cuts." Actually, the House health care bill, to which this
refers, proposes a net cut in spending of $219 billion over 10 years.
American's For Prosperity Ad
"Dr. Siems"
Dr. Amy
Siems: I've been
a family doctor for 18 years and I'm concerned that some in Washington are
making plans that could lead to government control of many Americans' health
care. I think that's dangerous. Bureaucrats should never be able to deny or
delay the care that doctors provide. And if the government starts to take over
health care, your choices could be reduced. Health care could be rationed.
Quality would suffer. Washington already controls Medicare and Medicare will be
bankrupt in eight years. Despite this looming bankruptcy, some want to pay for
health care reform with $500 billion dollars in Medicare spending cuts. And
look at Canada and England where government controls health care. Patients wait
up to a year for vital surgeries. Delays that could be deadly. So instead of
forcing Americans into the kind of health care system that has already failed,
Washington needs to fix Medicare first.
Narrator: Learn more at
JoinPatientsfirst.com
Siems: Government should never come
between your family and your doctor.
That's a scary claim to make about a
program that encompasses 16
percent of the federal budget and benefits 45 million
Americans.
The ad points to a government report
as its source, and that report does say Medicare's "projected long run
program costs are not sustainable," and that its problems are even more
severe than those of Social Security. The report says further that the trust
fund for one part of Medicare - hospital insurance - is projected to be
insolvent in 2017, and calls that "an urgent concern." But that's not
the same thing as being "bankrupt," and it only applies to one of four
distinct parts of the overall Medicare program...
To read more go to, http://www.factcheck.org/2009/10/going-out-of-business/
One truth about the health care issue...it's complicated!
A few concerns facing NAWBO members and small business
owners: The following is copied from the House Ways & Means committee
website.
- Employers Employers
must either provide health insurance to their employees or make a contribution
to help fund affordable health insurance. Employers that choose to offer
coverage contribute at least 72.5 percent of premium for workers, 65 percent
for families. However, if the coverage is unaffordable for low-wage workers,
that worker can choose subsidized coverage in the Exchange and the employer
makes a contribution to the Exchange.
Employers
who do not offer qualified coverage contribute 8 percent of their payroll to
help cover expenses of employees who seek coverage through the Exchange.
- Small business protections. Small
businesses with annual payrolls below $500,000 are exempt from requirements to
offer or contribute to coverage, including the 8 percent payroll contribution
for failure to provide health benefits to their workers. As a result of this
exemption, 86 percent of America's businesses are exempt from any requirement to
provide coverage to their employees. The 8 percent requirement is phased in for
small businesses with an annual payroll between $500,000 and $750,000. There is
also a tax credit program to help low-wage small businesses offer coverage to
their employees.
- Small business tax credits. Small
business tax credits are available for businesses with 10 or fewer employees
and $20,000 or less in average wages. The credits phase-out if the employer has
25 or more employees or if average wages are $40,000 or more. The credits are
available on rolling basis for the first two years that an employer offers qualified
coverage.
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Individuals. Individuals
are required to obtain health insurance coverage or pay a fee equal to lower of
2.5 percent of their adjusted income above the filing threshold or the average
premium on the Exchange. Individuals and families below the income tax filing
are exempt. (NOTE: In 2009, the
threshold for taxpayers under age 65 is $9,350for singles and $18,700
for couples). Individuals may apply for a
hardship waiver if coverage is unaffordable and selected exemptions from the
mandate are provided in the statute. Those with coverage through the VA or who
are eligible for government-sponsored healthcare because they are a member of a
tribe are considered to have fulfilled the requirement to obtain coverage.
- Affordability credits. Provides financial
assistance for premiums and cost sharing for individuals and families with
incomes up to 400 percent of the federal poverty level (FPL). Affordability
credits are offered on a sliding scale such that premiums range from 1.5
percent of income at the lowest tier to 12 percent at 400 percent FPL. Provides
additional assistance for households with incomes up to 400 percent FPL by limiting
cost-sharing to 3 percent of plan costs at the lowest tier rising to 30 percent
of plan costs at 350-400 percent of FPL. Specific out-of-pocket maximums are
added to protect individuals at each income tier. Income Premium Limit as Percentof IncomePercent
of Plan Costs Paidby FamiliesAnnual Out-of-Pocket Cap.
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Eligibility. Affordability
credits are available to American citizens and legal residents whose employers
do not offer coverage or whose share of employer-sponsored health insurance
costs more than 12 percent of their family income. Those eligible for other
government health care programs, such as Medicare or Medicaid, cannot receive
affordability credits. Establishes a mechanism by which the Commissioner must verify
that individuals are citizens or legal immigrants in order to receive
affordability credits.
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Caps out-of-pocket spending and limits. Helps prevent medical
bankruptcy by limiting out-of pocket costs to no more than $5,000 for
individuals and $10,000 for families; these levels are indexed to inflation. Those
receiving affordability credits have lower out-of-pocket caps.
For more information on details outlined in HB 3965 go
to:
http://waysandmeans.house.gov/media/pdf/111/hcare/DETAILEDSUMMARY.pdf
Contrary to what the spinners would have you believe, the
bill is not promoting socialized medicine and has many exemptions for small
businesses. Nor does the bill pay for
abortions yet adopts the current law as written; which may cover the procedure if the pregnancy is the result of rape,
incest or threat to the mother's life.
One encouraging addition in this bill is that it strikes
down domestic violence as a pre-existing condition. Who knew that this was common practice among
insurance and health care providers? What a horrible burden victims of domestic
violence have to endure when they need care more than ever!
So, before picking up the phone and calling your
congresswoman/man when you see an ad or hear an allegation about how healthcare
reform will take away this or that...get the facts. Do the research, don't take unsolicited
advice (well with one exceptionJ), don't
just take advice from pundits, and always ask where the information is coming
from. Besides, the likelihood of this bill passing the senate is slim to none
so we'll be back to the drawing board by year's end.
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eNewsletter Promotional Items & Articles
In an effort to keep the eNewsletter fresh and informative, we are instituting new guidelines for copy submissions regarding members' business-promotion articles. Copy content should not exceed 250 words for these types of articles. By limiting the word count, we will be able to feature more members' information.
Keep those articles coming in, as the eNewsletter has been a great success thus far!
The deadline for the January issue is December 23. Send your articles about promotions, news coverage, accomplishments, grand openings, opportunities, etc. to director@nawbolouisville.org or lesa@xstrememedia.com.
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Ads In NAWBO Louisville Print Newsletter
Advertise in the NAWBO Louisville print newsletter and get your message out to the whole community. Issues are published in Feburary, April, June, August, October and December.
Ad Sizes & Rates: Business Card Size: 3.5" x 2" vertical or horizontal, $75 ¼-Page: 3.75" w x 5.25" h, - $100 ½-Page: 7.5" w x 5.25" h, - $150 Full-Page: 7.5" w x 10.5" h, - $300 6 X Rates: You will receive a discount for ¼-, ½- and full-page ads if you commit to six consecutive issues.
All ads are to be submitted as high-res pdfs. To ask questions or reserve space, please contact Denise Spalding at Allegra Print & Imaging East, 502-895-1530.
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NAWBO Louisville E-Newsletter Committee
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Contact Information Helen Overfield, NAWBO Louisville Executive Director email: director@nawbolouisville.org
phone: 502-625-0248
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