New York, NY - July 9, 2010 - Lorber Films is proud to release Erik Gandini's (Gitmo - The new rules of war) controversial documentary Videocracy (2009) on DVD.

This "spooky comedy of a nation's addiction to fame" (Wesley Morris, Boston Globe)  is also a fascinating inquiry into the mercenary underbelly of the of high-glitz, low-politics, breast-bearing media culture promulgated by prime minister and media mega mogul Silvio Berlusconi.

Videocracy (2009) is set to prebook on August 10, 2010, with a SRP of $29.95. The film's release date is September 7, 2010. 

After its world premiere at the Venice Film Festival, Videocracy was voted best documentary at the Toronto Film Festival in a poll of critics by indieWIRE, and  upon its New York premiere at the IFC Center, The AV Club's (aka The Onion) Noel Murray wrote that "if a team of clever screenwriters tried to script a cautionary tale about the politics of fame (and the fame of politics), they likely couldn't come up with anything odder or more apt than Erik Gandini's documentary Videocracy."

Thirty years ago, Silvio Berlusconi bought a local television channel and aired a late-night quiz show featuring a sexy housewife who took off her clothes to reward callers for correct answers.  The only complaints came from local factories whose employees stayed up late to watch and were too tired to work the next day.  From then on, Berlusconi's empire grew and his shows became evermore heavily populated with half-naked women known as veline, young starlets charged with posing and dancing sexy and silent next to the host.

How can one explain the devolution of the politics and media culture of Italy in the age of its current prime minister and media emperor Silvio Berlusconi?  As the owner of Mediaset, he controls the majority of the country's private television stations, and other media outlets such as, for example, Medusa, the country's largest motion picture producer.  As Italy's political leader, he maintains considerable control of the state-run RAI channels, affording him an unprecedented hybrid of executive power and private interest to control the airwaves - and to numb the minds of the populace and unapologetically shape public opinion to his financial and political benefit. 

Cut to August of 2009 when, as reported by the Associated Press, the powers that be at RAI and Mediaset channels refused to broadcast the trailer of the a small independent film called VIDEOCRACY (just prior to its world premiere at the Venice Film Festival) calling the spots "offensive to the honor and personal reputation of the prime minister." The film dared to probe the methods and lives of key players in Berlusconi's empire, examining how they thrive in the secret leveraging of their own conflicted interests in the realms of fame, politics and finance. 

Understanding that words simply cannot do his story justice, director Erik Gandini richly illustrates VIDEOCRACY with the trashy TV clips, bucolic political spots and brazen press conferences that swept Berlusconi into power - and the pandering that outshines the crassest of American broadcasters by far.  

Approaching the material as both insider and outsider, Gandini gains remarkable access to the opulent world of Berlusconi's associates and the armies of willing wannabes that swarm around them.  Subjects range from Silvio himself, to talent agent Lele Mora, to the infamous paparazzo Fabrizio Corona (currently imprisoned for extortion), to a factory worker seeking the fame that only television can supply.  In an environment where any journalist inclined to criticism faces temptation to join the party, Gandini maintains a critical distance and unravels for the viewer a modern Italy as both comedy and tragedy.