About DAVID EDWARDS
President
David is the president, founder and portfolio manager of Heron Financial Group. David was previously associated with Morgan Stanley, JP Morgan Securities and Nomura Securities.
David holds a BA from Hamilton College and an MBA from Darden Graduate School of Business, University of Virgina.
David includes sailboat racing among his hobbies and serves on the board of Nantucket Community Sailing in Massachusetts. |
About HERON FINANCIAL GROUP, LLC
Heron Financial Group is a Registered Investment Advisor serving individuals and families across the United States, Europe, Asia and Latin America.
Our clients are corporate executives, managing partners of law firms and consultancies, Wall Street professionals, owners of businesses, and heads of families.
Our purpose is to clarify and simplify the means by which our clients will achieve their financial goals.
Client relationships range from $500,000 to $10 million in assets. |
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US stocks are 23.8% higher than last year's low October 3, and 92.6% above the March 9, 2009 low. The Dow Jones Industrial averages and S&P 500 are at levels last seen May 2008, before the financial crisis began in earnest. The NASDAQ composite is at an 11 year high, up 121.0% from March 9, 2009. S&P 500 earnings, and earnings in general, are at a record level.
We point this out because we talked to so many prospective clients in recent years who categorically refused to invest in stocks "until all the problems went away." You know what? There are always "problems" or, as we refer to it, "History." If you watch cable news, and especially CNBC, you would live in a state of permanent paralysis. Luckily, the people who run General Electric and Intel and Genzyme and McDonald's don't watch the news. Every day, they come to work and ask, "What can we do today that will create value over the next 5 years." And those are the companies we invest in.
Strategy
Valuations remain favorable for stock investors, but after the rally of the last 5 months (about three years of "normal" returns) we would expect markets to trade sideways for a while. Our forecast is for gains of 12% in the S&P 500 in 2012, which was already up 9.0% YTD by February 29th. Our clients ask, "Should we jump out of the market for a while and come back in when prices are lower?" After factoring in trading costs, lost dividends, realized capital gains and potential opportunity costs if the market moves higher, we never find "trading" to be a winning strategy. Our stock holdings have a 5 year horizon; what happens quarter to quarter is not material. |
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As always, please call with questions and concerns.
Yours sincerely,

David Edwards Heron Financial Group, LLC
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The HERON FINANCIAL GROUP Financial Markets Commentary is published following month end and whenever market conditions require comment. The views expressed in this letter represent HFG opinion and strategy as of the date published and can change at any time upon receipt of new information. Data quoted in this letter are from sources deemed reliable, but no guarantee of such data is implied. |
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