If you build it, they will
A catchy marketing phrase? Maybe, but not when it comes to the Internet. Businesses know they need an Internet presence. They
don't want to run the risk of being seen as out of touch by their customers and
clients. They know that their future customers do their homework on the 'net'
before they decide where to spend their hard-earned dollars.
So the smart
business does the smart thing. They build a web site and then they wait
for the money to start rolling in. Then they stop being smart. They wait and
then wait some more.
"Where is everybody? Why don't they know how
wonderful my service or product is? I told them on my great new
web site!" But did they tell their
customers they even had a web site? Probably not.
As a business owner, you did the right thing by putting
your business on the Web. You did all the right things with the designers:
visually appealing design, intuitive and consistent navigation on every page,
and most importantly, the content your customers need to make an informed
decision to do business with you. But you're not done yet. You have the best
access to your target market so tell them about your web site.
"Well, how do I do that? I can't email the planet to
tell them about my web site. That's called SPAM isn't it?" Yes it is and
it's not a nice way to get people's attention. Don't despair. Your main
objective is to get your url (www.mywebsite.com) in front of your market so
they'll type it into their computers.
There's plenty of ways to do that and most of it is not that expensive.
You can start with just slight modifications to your
current marketing, learn how to use your email more effectively, get your
web site listed on other web sites, and of course, the least expensive of all,
word of mouth.
These are only a few ways to get your message out to
people. By building a web site, you've invested in one of the most
cost-effective marketing tools you can have these days. You're open 24/7! If you
tell them, they will come.
It's time to get the most out of your web site. Don't add this task to your New Year's Resolution list. Get started today! Every day that you wait is costing you money. To set up a consultation, click here to email us.