PROBLEM
- Should we even start a new development now?
- Will sales keep up with our production of homes?
- What are the other developers doing?
- Are there any buyers out there?
TESTING THE MARKET
- Perform a professional market study to understand the pricing, supply, demand, and absorption within your primary market area.
- Utilize inexpensive pre-marketing strategies to test the market.
- Drive Call Center traffic with inexpensive website holding pages, search engine optimization, teaser ads, and site signage.
- Test the market by talking to your prospects. You'll know when it's time to kick this development off because you'll have a rich database of prospects clamoring for a start date.
CASE STUDY- Ocean Meadow, West Newbury, MA.
- 60 unit active-adult condominium community developed by Gillis Homes.
- Market study performed and developer adopted recommended positioning, pricing, floor plan enhancements, and merchandising.
- Tested the market utilizing a Call Center with a web holding page, teaser ads, and signage driving calls to an off-site sales person.
- Built up the demand and a lead log with hundreds of prospects.
- Released the supply in Phase One of the development.
- Opened the model and sent special invites to our Call Center prospects.
- Hugh Model Opening turnout because we had the leads from the Call Center.
- Eight condominiums quickly went under agreement (in a difficult market)!
- Would you like to check out the model? Click on the video.
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PrimeTime Communities is a research, marketing, and sales company for new construction developers. The Principals of PrimeTime Communities, Janice Dumont and Tom Skahen, work with you as your partners to bring a high level of energy, vision and success to your project. If you'd like some solid answers based on comprehensive research and a wealth of experience, talk to us.
Reply to this message or call Tom Skahen at 978.952.6495
www.PrimeTimeCommunities.com
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| More Solutions to Come In the Following Weeks:
√ Part I - Sales and Leasing (email tom@primetimecommunities.com to request a copy)
√ Part II - Videos That Sell
(email tom@primetimecommunities.com to request a copy)
√ Part III - Testing the Market
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