FireFly's Selling Solutions
Part II. - Videos That Sell     
PROBLEM
  • It's cold outside and our visitor traffic is down.
  • If people could just see what this community has to offer they would love it.
  • We just aren't getting our lifestyle message across.
  • We need to sell what the area has to offer too.
  • We need to make this more emotional.
  • Prospects don't know who the developer is.
VIDEOS THAT SELL SOLUTION
  • Utilize video to get people to see your community.
  • Insert the video in e-mails, on disk, on your web site, on TV, and on You Tube.
  • Interview the developer via video to display their background and credentials.
  • Interview the residents via video to show why they bought.
  • Have the sales team show off the model home and the amenities via video.
  • Showcase the area with features on restaurants, culture, sports, etc.
  • Get them excited and make it emotional.
CASE STUDY
  • Adams Farm, Shrewsbury, MA
  • 90 active adult homes.
  • We're on-line and selling 24/7 with our new video.
  • We included the developer, sales team, and the residents.
  • Boston Globe picked up our story.   The article stated, "...an analysis of viewer habits found that listings with an accompanying video were watched by five times more visitors than those that didn't have video; and visitors watched the videos for at least 20 minutes, compared with three-to-six minute visits with listings with just static images."
  • Click on this video that sells...
PrimeTime Communities is a research, marketing, and sales company for new construction developers.  The Principals of PrimeTime Communities, Janice Dumont and Tom Skahen, work with you as your partners to bring a high level of energy, vision and success to your project.  If you'd like some solid answers based on comprehensive research and a wealth of experience, talk to us.
 
Reply to this message or call Tom Skahen at 978.952.6495
www.PrimeTimeCommunities.com
More Solutions to Come In the Following Weeks: 

      √  Part I - Sales and Leasing (email tom@primetimecommunities.com to request a copy)
      √  Part II - Videos That Sell

  • Part III - Testing the Market
  • Part IV - Event Marketing
  • Part V - Re- Capitalizing the Development
  • Part VI - Web Technology