Corporate Sponsors
Honeywell
Johnson & Johnson
Medco Health Solutions, Inc.
Pfizer Inc
Prudential Financial, Inc
Siemens Corporation |
|
To Contact CCI
Phone: 646-312-3749
Fax: 973-270-0039
Michael B. Goodman, Ph.D.
Director
Christina "Tina" Genest
Associate Director
Annie Keller
Graduate Assistant
| |
|
|
|
Corporate Communication the Way Forward Today's corporate communication leaders are faced with accelerating change in the global economy, in communication channels, and in the 21st century corporation. These forces are transforming the practice of corporate communication. Michael B. Goodman and Peter B. Hirsch's new book, Corporate Communication: Strategic Adaptation for Global Practice (available in April, Peter Lang Publishing), sets the context for this year's Symposium on Reputation: Corporate Communication the Way Forward to be held Friday, March 5.
How do we respond pragmatically to this new reality? Can leading practices in corporate communication pave the way? How do we as organizations and professionals adapt strategically? This symposium will seek the answers. Goodman and Hirsch will set the stage for our dialogue. Michael Goodman is director of CCI, and Professor & Director of the MA in Corporate Communication at Baruch College/CUNY. Peter Hirsch is a corporate communication consultant with a broad history in the field. They will be joined by Robert DeFillippo, Chief Communications Officer, Global Communications, Prudential Financial Inc.; Kathleen Fitzgerald, Global Head of Communications, Chief Communications Officer, KPMG LLP; Raymond C. Jordan, Corporate Vice President, Public Affairs & Corporate Communication, Johnson & Johnson; and Raymond Pellecchia, Jr., Vice President, Corporate Communications, NYSE Euronext.
This year's Symposium on Reputation will once again be hosted by John P. Santoro, Vice President, Stakeholder Communications, Pfizer Inc and will be held in association with CCM - Council of Communication Management. Representing CCM will be Tracy Benson Kirker, Managing Partner, On the Same Page LLC and a past CCM president. | |
|
CCI News
CCI Greets Forum Leaders
The 2010 Corporate Communication Leaders Forum, held January 12 - 16 at Baruch College/CUNY, welcomed the following leaders nominated to attend by their corporate management: (front row from left to right)
Antonio Londa Vueba, BP Angola; Robert Marzulli, Medco Health Solutions; Laura Knutelsky, Honeywell; Graham Campbell, Honeywell; Laura Ashley, Alcoa; Roberta DiGiorgio, Pfizer; (second row left to right) Anne Keller, CCI; Judy Chestnutt, Alcoa; Carrie Bendzsa, IBM; Kristine Olson, USAA; and David Artuso, Prudential (Michael
Goodman, CCI Director follows Artuso.) Not shown is Tom Fitzgerald of Western Union. Maureen Cooke, Siemens, was also nominated to attend but was called back to coordinate Siemens' disaster relief for Haitian earthquake victims. Site visits included Fox News, Roche, The New York Times, NYSE Euronext, Pfizer and Alcoa.
The Forum is intended for corporate communication professionals who have moved beyond functional responsibilities into greater leadership roles and covers such topics as leadership in corp comm, current trends, PR firms and corporate clients, crisis communication, corp comm management, research, ethics, media relations, changing media environment, technologies, reputation & stakeholder relations, executive communication, and communication in capital markets.
CCI is grateful to its 2010 Forum Faculty: Peter Hirsh, Corporate Communication Consultant; Steve Cody, Peppercom, Inc, & Council of Public Relations Firms; Brian Lewis, Fox News; Jon Goldberg, Reputation Architects, Inc.; Martin D. Hirsch, Roche; Al Wasilewski, Roche; John Gilfeather, John Gilfeather & Associates; Rich Teplitsky, KGBTexas Public Relations/Advertising & Public Relations Society of America's Technology Section; Dick Martin, AT&T (retired); Ethan Reigelhaupt, The New York Times; Stuart Z. Goldstein, The Depository Trust and Clearing Corporation; Raymond Pellecchia, Jr., NYSE Euronext; John P. Santoro, Pfizer; and Esra Ozer, Alcoa.
Said one Forum leader, "This was a great, enriching experience for me, and opened my eyes to a lot of different areas in corporate communication. I recommend this program for communications professionals who want to expand their horizons and make valuable new connections."
Nick Ashooh on Lessons from the Center of the Financial Meltdown
Speaking to a room filled to capacity, Nick Ashooh, candidly and with humor, detailed his recent experience as AIG's SVP of Communications. Although he outlined measures he and his team took during the height of the financial crisis, the most important lesson learned by the audience of students, faculty and practicing professionals was how he led his team day by day through this tortuous period. It was evident he modeled the Arthur W. Page Society principal - "Remain calm, patient and good-humored." - a remarkable feat given the circumstances and duration of the crisis. Ashooh will now lead the team at Alcoa, as their vice president of corporate affairs. Take a seat at this CCI Executive Briefing courtesy of Baruch's Digital Media Library.
CCI to Host Executive Masters Students from Aarhus University & Launch the Forum on Strategic Communication Leadership
In mid-August CCI will welcome students and faculty from the Executive Masters program in Corporate Communication, Aarhus School of Business, Aarhus University in Denmark. In conjunction with their visit, CCI is initiating the Forum on Strategic Communication Leadership. This Forum is intended for corporate communication professionals in strategic leadership roles and will examine the practice through the lens of the major challenges and opportunities currently facing the profession. The Forum is slated for August 17 - 20. More detail to come.
Roslyn Petelin Wins University Awards
Roslyn Petelin has annually traveled from The University of Queensland, Australia to the Conference on Corporate Communication, England. She is often accompanied by one or two of her exceptional students, who have presented their work with the confidence of seasoned scholars and practitioners. We applaud her receipt of the "Programs that Enhance Learning 2009" award from Queensland University. It recognizes her and her colleague's, Dr. Kim Wilkins, preparation of postgraduate students in careers in writing, editing, and publishing. The citation states, "They display an extraordinary level of professionalism and commitment that they, in turn, expect and receive from their students." Their graduates can be found at prestigious organizations internationally. In 2009, Dr. Petelin was also recognized with an award for teaching excellence from her faculty. She is a CCI Member and serves on the Conference Program Committee. Kudos, Ros!
Goodman Returns to the Conference Board and China
In November, Michael B. Goodman returned to the Conference Board's Council on Corporate Strategy. His 2009 topic was "Where in the World Can You Get Good PR Help?" which covered insights from his and Peter Hirsch's upcoming book, Corporate Communication: Strategic Adaptation for Global Practice. In May Goodman will be a keynote speaker at the Conference on Intercultural Business Communication to be held at the University of International Business and Economics in Beijing. During his stay, Goodman will also meet with academic colleagues and practicing professionals to develop opportunities to continue CCI's research of corporate communication practice in Greater China.
Join CCI on NING!
Our Forum Leaders requested it, then our Conference Attendees joined them, and we are now implementing it - a social networking site where CCI Members, Forum Alumni, CCI Advisors, Conference Attendees, and colleagues can meet and continue the dialogue. Rich Teplitsky, CCI Member, Forum Alumnus, and now Forum Faculty member, created it. Rich is also incoming chair of PRSA's Technology section. Please click and join! There is only one caveat - the value of the site is reliant on your participation. |
|
Upcoming Events
March 5 / 12:00 PM - 4:00 PM / New York, NY, CCI Symposium on Reputation: Corporate Communication the Way Forward. See story above.
June 4-7 / Wroxton, England, Conference on Corporate Communication 2010, CCI's three-day global conference serving as a bridge between practitioners and scholars, provides a collegial environment in an historic, picturesque setting to dialogue on relevant issues facing the profession. Of particular interest for the 2010 conference are papers, research, case studies, and proposals on the evolving relationships between corporations and stakeholders in the wake of the global financial crisis of 2008-2009.
August 17-20 / New York, NY, CCI Forum on Strategic Communication Leadership. See above story. More to come.
Watch for emails from CCI for program announcements or check CCI's Calendar. |
|
CCI Member Resources
CCI members enjoy full electronic access to these professional resources right from their desktops: Emerald Management First, an online business and management library, and the communication journals : Corporate Communications: An International Journal (endorsed by CCI) , Journal of Communication Management and Journal of Business Strategy.
The current issue of Corporate Communications: An International Journal (CCIJ) leads off with an editorial by Wim J.L. Elving, CCIJ Editor and member of CCI's Conference Program Committee. It looks at trends and developments within corporate communication through an analysis of the ten years of work presented in CCIJ. Topics in this issue include: "Content analysis of corporate blogs as a relationship management tool" by Friederike Schultz and Stefan Wehmeier, "Financial resources and corporate reputation: Toward common management principles for managing corporate reputation" by Alfonso Siano, Philip J. Kitchen, and Maria Giovanna Confetto, and "Positioning and differentiation by using brand personality attributes: Do mission and vision statements contribute to building a unique corporate itentity?" by Diana Ingenhoff and Tanja Fuhrer.
Titles in the most recent Journal of Business Strategy are "Improving corporate communications: Lean Six Sigma science has broad reach," by Courtney Barnes and Reid Walker, "The power of vision: Statements that resonate" by Sooksan Kantabutra and Gayle C. Avery and "New Media: debunking the myths" by Stuart E. Jackson.
Of interest in the latest Journal of Communication Management is a discussion of the behavioral dimensions of PR leadership in organizations authored by Jounghwa Choe and Yoonhyeung Choi.
Additionally, Emerald Management First provides CCI members a library of resources. Among the articles and interviews currently featured are Anders Aspting on globally responsible leadership, Kim Slack on leading through economic crisis, and a commentary by Philip Kotler discussing the marketing challenges in coping with the global meltdown.
Consider joining CCI and investing in your professional knowledge and know-how. |
|
About CCI
CCI - Corporate Communication International at Baruch College/CUNY is a world-class organization driven by research and dedicated to enhancing the performance of corporate communication as a strategic management function. It receives no institutional financial support. Its mission is made viable by its corporate sponsors and individual members...professionals like you who believe in the power of corporate communication to enhance organizational performance for the public good. Consider joining us! Say yes to CCI's Membership Invitation and help us serve you and our profession. | |
|
|
|
