Boulder, CO September 11, 2007 With the huge increase in drug manufacturing and alcohol consumption, more people than ever are becoming dependent on these substances - and more families are frustrated, angry and broke trying to help their loved ones and friends to quit.

Colorado resident Joe Herzanek addresses this exploding problem in his new book, "Why Don't They Just Quit?" In it, he offers insights and practical solutions, and identifies the behavior of both addicts and family members that either helps or hurts the chances of quitting and recovering.

"Why Don't They Just Quit?" is the culmination of Joe's experience - a down-to-earth, practical guide on how to help someone you know break the chains of their addiction and begin the process of recovery. Joe offers words of encouragement: "Addiction is not a hopeless situation," he writes. "Addicts and alcoholics aren't crazy, and they can quit."

Because he has "been there and done that," Herzanek writes with both compassion and grit. "Friends and family need to have empathy, but also help the addict to move past the blame and concentrate on a solution," he suggests. "In some situations, there may come a time when you must pull back, and I mean pull back completely. This is difficult; but when you know it's the right thing to do, you have to do it. The consequences that come down on someone who is abusing alcohol and drugs may be their best teacher."

To many friends and family members of addicts, this is just the book they've been waiting for. It identifies the telltale signs of addiction; offers step-by-step suggestions on how to get them into treatment, and explains what works, what doesn't and why. "Joe writes with authority and clarity," says Dr. James Russell, American Society of Addiction Medicine. "Its straightforwardness and intimacy as well as its lack of pretense give it a veracity, that is genuine. It is an excellent read recommended for family and friends as well as the recovering person."

"Why Don't They Just Quit?" is sold exclusively online and through independent bookstores. It is not available on Amazon.com or national bookstores. If you'd like more information about this exciting new book visit www.whydonttheyjustquit.com. To download high resolution images or to schedule an interview with Joe Herzanek, call him at 303.775.6493 or email whydonttheyjustquit@gmail.com