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PharmedOut's conference, "Pharma Knows Best? Managing Medical Knowledge," will be held June 16-17, 2011 at Georgetown University.
This unique event will address the history, current status, and future of industry relationships with academic medical centers and medical journals, and will cover new forms and targets of pharmaceutical promotion, including industry influence on social media, medical decisionmaking tools, PBMs, and adherence/compliance programs. Registration and agenda here.
Thursday June 16, 2011
History of Academic-Industry Relationships, Nicolas Rasmussen, PhD, MPH - University of New South Wales
Industry Promotion and Public Health,
Donald Light, PhD - UMDNJ, Stanford University
Direct to Consumer Promotion: The Role of FDA, Amy Toscano, PharmD, FDA-DDMAC
Industry Relationships with Medical Journals, Marcia Angell, MD
Harvard Medical School
Virginia Barbour, MD, PLoS Medicine
Publication Planning and Ghostwriting
Alastair Matheson, PhD, MSc
Toronto, Canada
Pharma-free Medical Education: The Issues, Anthony Scialli, MD
GWU School of Medicine and Health Sciences
How to do Pharma-free CME
Peter Brodhead
Memorial Sloan-Kettering Cancer Center
Panel: Medical Education
Steve Willis, MD - East Carolina University, Brody School of Medicine
Arnold Relman, MD, Harvard Medical School
Joel Lexchin, MD MSc, York University, University of Toronto
Paige Clark, MD
Oregon Health Sciences University
Friday, June 17, 2011
Disease Awareness Sites and Social Media, Jeff Chester, MSW
Center for Digital Democracy
Epocrates and Other Decision-Making Support, Jesse Polansky, MD, MPH
Baltimore, MD
Adherence and Compliance Programs, E-Sampling, and Other Marketing Platforms
Adriane Fugh-Berman, MD
Georgetown University Medical Center
Nurses, Physician Assistants, and Pharmacists
Elissa Ladd, PhD, RN, FNP
MGH Institute of Health Professions
Pharmaceutical Benefits Managers
Mark Helm, MD, MBA
Helm Benefit Design
Targeting Physicians through Medical Science Liaisons
Douglas Melnick, MD, MPH
Los Angeles, CA
What's Happening at Academic Medical Centers?, Susan Chimonas, PhD
Institute on Medicine as a Profession
Columbia University
Academic Scientists' Relationships with Industry, Eric Campbell, PhD
Institute for Health Policy
Harvard Medical School
Prevalence of Academic-Industry Research Partnerships
Adriane Fugh-Berman, MD
Georgetown University Medical Center
Should Academic Medical Centers Perform Industry Research?
Carl Elliott, MD, PhD
Center for Bioethics, University of Minnesota School of Medicine
Should Academic Medical Centers be Pharma-Free? Can Academic Medical
Centers be Pharma-Free?
Edmund Pellegrino, MD
Kennedy Institute of Ethics, Georgetown University
Marcia Angell, MD
Harvard Medical School
Heather Pierce, JD, MPH, Association of American Medical Colleges
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