An Upswing in Human Capital Analytics
From where we sit at McBassi, there's been a sharp upswing in activity and interest in human capital analytics - more engagements with clients who want to deploy analytics to better measure and manage their employees, more speaking requests, conferences, and publications on the topic. Granted, the term "human capital analytics" itself is not yet a household phrase (for example, it doesn't yet get enough hits on Google for them to track and report trends on it). Still, the uptick in interest is unmistakable.
This raises the obvious question of "why?" Our hypothesis is that a convergence of two forces is at work. First is the long-term evolution of the economy from a primarily industrial base to a knowledge base, which places a premium on superior human capital management as a core organizational competence. This, in turn, creates a need for human capital analytics, which is a subset of human capital management.
Second, the immediate economic circumstances - the "new normal" - require doing more with less. From an organizational perspective, this means that figuring out how to work smarter is far superior to being forced to satisfy an ever-accelerating demand to work harder. That's precisely where human capital analytics is most powerful - it provides the insights neccessary to enable organizations to work smarter.
Quick Poll: Help Us Learn More!
We'd like to know more about how people are thinking about human capital analytics. We'd greatly appreciate it if you could take 60 seconds to respond to our anonymous quick poll on how you think human capital analytics might be used in your organization. Please just click here for the quick poll. We'll report the overall results to everyone in next month's newsletter. |
