The Worthy Organization
Sustainability is no longer just a concern of the political left; it is a mainstream economic issue that organizations around the world are confronting.
As both public policy and (increasingly well-informed) consumers push organizations to embrace sustainable strategies, major shifts are unfolding in business fundamentals. Sustainable strategies are becoming good business, and are increasingly necessary for an organization to continually earn the loyalty of its investors, customers and employees - in other words, a "worthy organization."
The concept of a worthy, sustainable organization is expanding to incorporate sustainable human capital strategies and management (indeed, it is dependent on them). Early signs of this can be seen in organizations' attempts to very publicly establish themselves as "employers of choice."
And a handful of investment funds and advisory services have already begun to incorporate human capital explicitly into their money management decisions and advice (see, for example, Innovest, Generation Investment Management, or our own Bassi Investments).
A Google search on "sustainability report" generates over 645,000 results, a number that will only grow over time. Ultimately, firms will be forced - by some combination of legal mandate and/or pressures from the marketplace - to incorporate reporting about their human capital strategies and policies into their sustainability reports. And as the scope and influence of the world wide web of information continues to grow, unworthy employers will find it increasingly difficult to hide and to sustain themselves.
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