Optimizing versus Maximizing
It is a short-sighted organization that either ignores employee engagement or attempts to maximize it.
As an analogy, consider what would be necessary for an organization to really maximize customer satisfaction: it would produce good products/services - and then give them away for free. This strategy would, of course, ultimately lead to bankruptcy. And so it is with employee engagement - it should be optimized, not maximized.
What are the practical implications of this common-sense conclusion?
HR professionals should simultaneously focus on the human drivers of both employee engagement AND business results, and develop a clear understanding of where these drivers are aligned and where they are in conflict. Only then can an organization develop a sound strategy for optimizing the engagement of its workforce.
When HR professionals focus excessively on employee engagement and pay inadequate attention to the human drivers of business results, they do a disservice to their organization and, ultimately, to the employees who work there. |
| Want to Know More?
Please give us a call or drop us an email (contact information is at the bottom of this newsletter). We're always happy to discuss these issues, and if you wish, we can set up a conference call or webinar with you and your colleagues. |
