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Welcome to the Mangiante Photography newsletter!
In this monthly email, we will provide up-to-date
information on new products and services we offer,
as well as helpful hints to make photography an
enjoyable experience for all of our customers! Stay
up-to-date each month as we bring you the latest
news on Capturing Life's Moments!
| Tying the Knot |
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by Anne
Mangiante, Office Manager
At this time of year, we dedicate a great deal of our
schedule photographing one of life's biggest
moments: graduation. Whether one is graduating
from kindergarten, high school, or college, this
moment symbolizes a step forward in life, into a bright
future. This is very similar to another life-altering
moment that we are proud to photograph, the wedding.
Planning a wedding can be one of the most
expensive, time consuming, and frustrating things a
person may do in their lives. Wedding photography
should not be a hassle! Your wedding photographer
should be professional, creative, and fun to work with
throughout the whole process. Our wedding service is
best described as a mix between posed, candid, and
photojournalism. Our package prices are also listed
on our website, along with descriptions of packages
and samples of our work. We also regularly meet with
potential wedding clients to discuss all their needs.
We also offer personalized album consulting, so the
couple can build the exact album they want, including
the sizes of prints and mats. This way, the couple is
ensured of having an album that they will treasure for
a lifetime.
You can be sure that when you hire Mangiante
Photography to photograph your wedding, you will be
receiving a well-qualified photographer you can trust.
All photographic services are performed exclusively by
Gene Mangiante, the company president.
Another great benefit in choosing Mangiante
Photography as a wedding photographer is our
website! All wedding photos are posted on our
internet web site within 2 days of the wedding. Images
are available online for viewing and ordering for an
entire year. The website allows customers to view all
the images from their wedding, enlarge those images,
and order beautiful color or black and white
enlargements from anywhere in the world! Now
friends and relatives can enjoy the convenience of
leaving their cameras at home and enjoying the party!
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| Modus Operandi |
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by Michael
Spikes, Operations Manager
If you are a fan of the bazillion crime dramas on TV
then you probably know "Modus Operandi" is Latin
for "mode of operation". It is usually used to describe
criminal behavior but, in this article we will explain and
solve the mystery pictured above.
You may have seen this dial, it is on many models of
cameras and may cause confusion, disorientation,
and panic. Let's explore the different characteristics of
each setting (beginning at Auto and moving up the
dial).
- Auto-mode. The green camera with auto
above it is what I call point and shoot mode. You turn
the dial to this and the camera does it all for you
(exposure, flash, ISO speed). This is fine if you like
ease of use, but personally I dislike being controlled,
and like the freedom to make my own mistakes.
- P-mode. Similar to Auto but with the
illusion of control. This mode determines the
exposure but will let you change one setting (aperture
or shutter speed) while maintaining proper exposure.
This mode will also let you change other settings such
as flash, ISO, white balance, etc. Let your freedom
begin!
- S-mode. Here you get the similar control
as P but you can only change the shutter speed. The
camera will attempt to make a good exposure. You
can use this mode to help stop action or use it to
intentionally make a blurred photo.
- A-mode. Similar to S-mode but, you
change the aperture (aperture is the hole that lets light
in to make exposure). The aperture controls depth of
field. Use this mode to help make a subject in focus
while the background is blurry, or to make the entire
frame in focus.
- M-mode. Total, complete freedom or total
anarchy and chaos, it depends on your point of view.
Here you control the camera, shutter speed, aperture,
ISO, white balance, everything is in your hands. Use
your new powers wisely.
- Guy with star behind his head-mode. A.K.A
Party or night mode. The camera will use a
combination or flash, shutter speed, aperture and ISO
to get and exposure in lowlight that will expose your
main subject and hopefully some existing ambient
light.
- Building with Moon-mode. Or night
landscape, this will use no flash and slow shutter
speed to produce lowlight landscape photos. Use a
tripod as hand holding will result in blurry photos.
- Guy running from the cops-mode.
Sometimes called sports mode. The camera will use
continuous auto-focus and a high shutter speed to
freeze action. This mode will also not use any
flash.
- Flower-mode. Use this for close up shots
of flowers, insect, and other small subjects. Camera
will often choose a larger aperture to help blur
background details.
- Landscape-mode. The camera will
choose a smaller aperture (more depth of field) and
will turn off the flash. Use a wide angle lens and you
can get sweeping views of mountains, plains, and
prairies.
- Lady with a hat-mode. For portraits, use
this mode and your main subject will stand out from
the background because the camera will attempt to
use the largest aperture possible (less depth of field).
Use this with around an 80-90mm lens and you can
get great portraits without distortion or making your
subject nervous.
There plenty of modes out there and your camera may
have more modes or less modes and may even be
called something a little different. I hope these tips
help.
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| A Need for Speed |
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by Gene
Mangiante, President
This year has proven to bring it's share of excitement,
as well as industry changes in the photography
market. Online blogs, MySpace, Facebook and other
internet web sites command hours of our time in front
of the computer. Shopping is easier, more
convenient, and generally quicker online. Our society
is constantly changing, and one of those changes in
our industry is quick proofing and presentation of the
images we photograph. About 10 years ago, the
expectation for quick turn around was about 1-2 weeks
for proofs. Delivery of photos was even longer. Today,
an event photographed by our company on Saturday
can be viewed online within 24 hours. We even check
images for "blinks" when we take them on our digital
camera displays. Could we do that in the past?
Surprisingly, our office even receives inquiries if proofs
are not online within 12 hours of the end of an event!
Our society has a need for instant gratification, and we
are constantly adapting our systems to accommodate
today's changing environment.
This past weekend was a great example. We
photographed several thousand high school and
college graduates as they received their diplomas. At
many of these graduations, we even took multiple
poses of each graduate. The work did not stop after
the graduates processed out of gymnasiums,
coliseums, churches, and outdoor gardens. Our
production staff spent all day Saturday entering data,
matching images, and identifying graduates.
Graduates from one 11:00 A.M. ceremony on Saturday
morning received a customized e-mail around
4:00pm. The e-mail included their individual images
embedded in the e-mail, with a direct link to their
pictures on our online website to view and order.
In
less than 5 hours, a graduate can view their
photos
online and place an order from one of the most
important days of their lives! We also mailed printed
paper proofs for every graduate photographed on
Friday and Saturday, and many graduates received a
printed proof in the US Mail on Monday.
I think we do a great job of presenting our proofs and
final products in a timely manner, but is that the only
thing that separates us from our competitors? How do
we separate ourselves from the next studio? I'd like to
share some of our advantages and the technology that
keeps us on top of the curve.
- Online proofing in 24 hours
- Secure website with individual pin numbers for
security
- Image sorting by team, division, or name for quick
image location on our website
- Print orders produced and shipped directly to the
end customer within 48 hours, direct from our
processing lab
- Customized, personalized emails with embedded
images for graduations, sports, and portraits
- Advanced online options for ordering such as
facial retouching, metallic paper, and do-it-yourself
custom cropping
Would any of these features make it easier for your
school, sports league, or company? Would your
organization's members, parents, or students benefit
from the added convenience? Are you living in
the "stone age", and looking for an upgrade? Contact
us and we'll do a quick and easy evaluation to see
how we can help streamline and simplify your
photography program. I think you'll be pleasantly
surprised.
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| Our Staff |
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- Gene Mangiante, President
- Michael Spikes, Operations Manager
- Anne Mangiante, Office Manager
- Anna Asbury, Account Manager
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About Us |
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What we do (and don't): Mangiante
Photography focuses on the special events
photography market. We're not a typical photography
studio that photographs children and family portraits.
We are a photomarketing organization committed to
exceptional systems that create a positive customer
experience intertwined with fast turn-around times
and unsurpassed quality. Some of the markets we
serve include:
- School Portraits
- Class Groups
- Party Pictures
- Graduations
- Dances and Proms
- Sports Teams
- Composites
- Business Portraits
- Corporate Events
- Class Reunions
- Weddings
- Senior Portraits
Company History: Mangiante Photography
was founded in 2001 in order to fill a void
for Internet-based event photography in the Memphis
area. Since then, the company has expanded in West
Tennessee within the special events photography
market. In May 2004, the company acquired Oxford
Party PicsŪ based in Oxford, MS which specializes in
college Party PicsŪ. In June 2006, the company
acquired Flash Foto in Gainesville, FL. Mangiante
Photography is a very unique company because of
our Internet based photomarketing concepts.
Mission Statement and Purpose: Mangiante
Photography, LLC aims to provide a quality product
and quick service, combined with unparalleled
customer service to our clients. We strive to help our
customers preserve memories through special event
photography, and provide quality photographs that
they can treasure for years to come.
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