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Referral Marketing:
(Part 4 of 4)
The Power of the Drip: Referral Follow-up and Conversion
Brenda Mahoney, in the January 2009 newsletter, shared her expertise by explaining "What is referral marketing?". Response from readers was so positive that Brenda committed to a series of articles that describe each step required to establish a referral marketing system.
In this final article, Brenda explains the why immediate revenue may not always be the outcome of your referrals. In this article, Brenda suggests how "drip" marketing and thanking the referral source can have significant payback to your own referral marketing.
Read the complete article The Power of the Drip...
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Debunking:
Part 1: |
Social networking continues to rage
on as a hot topic. Everyone, or so it seems, is trying to understand what it means to
them and their organization.
To help quell this rage in a way, Sandor Kiss, President of Team Think , explains, in the first of a series of articles, why LinkedIn can be ignored only at at your own peril.
Read 55 Million Reasons LinkedIn Matters....
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Build a Toxic Shield
 Pressure on organizations to survive, sustain growth and boost profits within new economic realities has resulted in increased stress on leaders and
employees.
Mergers, globalization and declining returns have launched waves of
job cuts creating leaner companies. Surviving employees are left with far
greater workloads. And the need for leadership is just as great!
Steve Zanini, a recent contributor to Strategico's newsletter, documented an easy to apply approach to creating a "Toxic Shield" within your own environment. His three step action plan prevents toxicity forming in the first place. Read Steve's Creating a Toxic Shield article...
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Lisa Dennis, Strategico Member in Boston contributed to the "Made for Each Other" article in the American Marketing Association's Marketing News, relating to the rational for aligning marketing and sales.
Bria n Pleet, spoke in February for Calgary Technologies' Lunch 'n Learn series on "Marketing vs. Sales: The Great Divide - Product/Market Grids". His presentation is now available on-line for those who missed lunch.
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Watch the Masters and Improve
by Barry Siskind
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 If you want to improve your
golf game, watch and learn from Tiger Wood as he drives, pitches and putts.
While the chances of you or I ever being as good as the master is
next to zero, the chances of improving our game, even a little bit, is pretty
good.
Barry Siskind, trade show marketing guru, in Watch the Masters and Improve, shares his insight on how you can apply the same principal to trade show marketing.
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A New Brand of Selling
In February's Business in Calgary magazine, Derek Sankey wrote an insightful and timely review of how selling continues to change. One of Strategico's clients, BerryWorx was interviewed and pointed to Brian Pleet, Strategico's President, as a leading advocate for moving sales strategy forward.
Read the Business in Calgary article...
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Keep It Simple Sandor
 Sandor Kiss is an independent marketing and business
consultant with 10+ years of experience executing both traditional and digital
marketing campaigns; leading web site and e-business initiatives; providing
marketing, strategy and general consulting in many industry sectors.
Sandor will be a regular contributor to the newsletter (see "Debunking LinkedIn" above). We're delighted to welcome him to the Strategico Member Team, where he can contribute his considerable insight .
See Sandor's complete bio...
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