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Referral Marketing:
(Part 2 of 4)
Develop a Referral Marketing Education System
Brenda Mahoney, in the January 2009 newsletter, shared her expertise by explaining "What is referral marketing?". Response from readers was so positive that Brenda has committed to four articles that describe details on each of the steps required to establish a referral marketing system.
In the second of four articles, Brenda explains confirms that there is such a thing as a bad referral. We've all had them and wish to forget. Fortunately, Brenda shares a way to educate your referral sources for their own, the referral's and your benefit!
Read the complete article Know Thyself: Develop a Referral Source Education System...
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Eat & Learn
 Wednesday, September 23rd, 12:00 - 1:00pm,
Calgary Technologies Inc., 3553 31 St. NW
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Marketing vs. Sales: Crossing the Great Divide - Part 1 of 5 There exists no absolute definition of the differences between marketing sales, but there is clarity about what happens when they don't work together...Chaos! Brian Pleet, President of Strategico has traveled across North America espousing the challenges between the marketing and sales funtions. His message has been so clearly received, he's been ask to help build bridges between them. Bring or buy a lunch for CTI's popular Lunch & Learn to begin crossing your own divide with the first simple, yet proven, technique for getting both functions working together.
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Measuring Exhibit Staff Training
by Barry Siskind
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Exhibit training, like all specialized training, should intuitively make staff more proficient. Yet in challenging times, our intuition is not a strong enough rationale.
Establishing benchmark measures can support intuition and prove the ROI of a training investment. What are the best measures and how can we establish them?
Barry Siskind, trade show marketing guru and member of the Strategico Marketing Group, recently wrote about addressing measurement of staff training.
In How to Measure Exhibit Staff Training, Barry shares his insight on supplanting intuition with ROI.
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Do you need a coach?
Four Thursday mornings, beginning November 12th, Quality Inn Airport, Mcnight and Edmonton Trail NEYou've thought of getting a sales tune-up, but it was never convenient to take time out of your busy schedule. You're convinced that today's economic uncertainty will soon become the best selling opportunity ever, but you're not sure how best to prepare. You're part of a sales team and want to check out approaches to get the team engaged. No more waiting. Strategico's popular
Consultative Sales - Coaching Series is delivered in four weekly, schedule-friendly
breakfast sessions (breakfast included). Each
of the weekly modules builds confidence with the four critical elements
that support effective consultative sales; value, process, skills and
approach. Brian Pleet
will challenge participants to examine their current practice, consider
new techniques, then practice and perfect within their own environment. "This was a rewarding course, and would recommend it to all levels of a sales team. If I were to sum it up in one word, this course if about Communication. How to Communicate, What to Communicate and When to Communicate it. "
- Shawna Guiltner, President, NGC Product Solutions
Seats are limited to 8 to guarantee * full engagement. Review the program description and registration... *
As always, Strategico workshop fees are fully refunded if for any reason you are not satisfied.
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Sins of Social Media
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"The Seven Sins of Social Media Marketing", Luncheon
Wednesday, September 30th, 11:30 am - 1:00 pm,
Palliser Hotel, Calgary
The fall kickoff event for the Calgary Chapter of the Canadian Marketing Association applies the popular theme of "7 Deadly Sins" to illustrate what painful experiences to avoid.
Darren Barefoot, Principal of Capulet Communications is a frequent speaker across Canada on topics related to web marketing.
As always, Strategico newsletter readers are eligible for the discounted CMA members price of $49, versus the non CMA member price of $69. Just indicate "Strategico" on the registration form.
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Calgary Chamber Success Series
 Friday, September 25th, 11:30 am - 1:00 pm, DeVry Institute of Technology, 2700 3rd Ave SE
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The Calgary Chamber of Commerce hosts a series of affordable, timely and practical seminars, facilitated by some
of Calgary's finest business leaders. The series is market driven and
contains the most up to date information possible to help business
people succeed.
First in this years series is "Marketing vs. Sales: The Great Divide". Participants will learn from Brian Pleet:
Symptoms that indicate a chaotic abyss between the two functions
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The responsibilities and objectives for each function? -
Why marketing and sales non-supportive to each other? -
Five simple bridging techniques to get the two functions working together for the benefit of the organization
If you're a future Chamber member, perhaps you should consider joining now. If you're already a member you can register for $10 at the registration site...
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Reach New Markets
Wednesday, September 16th, Deerfoot Inn & Casino
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Have you ever considered expanding your market reach into new domestic or international markets? This conference will show you how to break into and acquire the necessary skills and tactics. Eight workshop themes covering agriculture to energy, will provide attendees all they need to grow market coverage. One theme, relevant to all industry sectors, is "Using Channels to Reach New Markets". This presentation will be delivered by Brian Pleet, in his role as Regional Manger, Western Canada for The York Group. On the second day, September 17th, those interested are invited on an escorted tour of the Canada/US Border facilities in Coutts, AB. Visit the Reaching New Markets event site for more information... |
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Economic Downturn as Opportunity
Recessions
are opportunities! Not that I'm insensitive to job losses, economic hardships,
social malaise, bankruptcies or financial losses - however when you understand
how the old maxim "a silver lining in every cloud" plays out in the cloud of a
recession, life is still good.
Strategico proudly sponsored the second Calgary Art of Sales event in June. Asked to contribute to the magazine, Brian Pleet, wrote a concise, yet comprehensive summary of the four elements which create customer value and which economic downturns can turn into opportunities.
Read the full Selling in an Economic Downturn article....
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Members in the News
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 Alli Marshall was recently interviewed in Keeping Your Eye on Your Rivals for the Report on Business because of her well recognized expertise in competitive analysis.
 Jeff Nelson contributed to a CBC Television investigation into the recent Microsoft and Yahoo sharing agreement. Jeff's been natuonaly recognized for his insight on web marketing.
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Spend A Day With Jack Canfield 
Saturday, October 3rd, 8:00 am - 4:30 pm, Telus Convention Centre
For more
than 30 years, Jack Canfield, author of bestseller "Chicken Soup for the Soul" has been coaching individuals, entrepreneurs,
educators, sales professionals and corporate leaders on creating peak
performance using his The Success Principles.
During the intense one day Calgary workshop, Jack will show participants how to:
- Double their results and income
- Double the amount of free time they enjoy
- Easily achieve balance in all areas of life
- Have more fun in everything they do!
Strategico newsletter readers may register with a 10% discount off the posted prices by simply entering "strategico" at the event registration site.
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Learn Habits of Effective Sales Organizations
 Tuesday, September 8th, Carriage House Inn, McLeod Trail, Calgary
The Calgary Marketing Meetup Club has become well recognized as the networking place for Calgary marketers. Their monthly lunch time networking events provide an inexpensive ($10 + lunch), but effective way to learn while meeting fellow practitioners.
In September, Brian Pleet will share a brief educational, yet entertaining variation of "The Habits of Effective Sales Organizations".
More event details and registration... |
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Financing Your Vision
September 17th, Calgary Technologies, 3551 31 St. NW, Calgary
You have a vision. A brilliant idea you just can't forget about. Here's an easy and inexpensive ($300) way to consider your options.
Learn how to finance your company's growth from a team of Calgary's most knowledgeable financing gurus who've "been there and done that", including:
- Introduction to Finance, Alex Raczenko, Calgary Technologies Inc.
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Bootstrapping, Revett Eldred, Athene Corporate Services Inc. - Equity Financing, Al Saurette, Xitworks
Raising Financing, Michael Sikorski, Robots and Pencils
For more program details visit the Calgary Technologies site...
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