|
Referral Marketing:
(1 of 4) Anybody is Not Your Somebody!
Brenda Mahoney, in the January 2009 Strategico newsletter, shared her expertise by explaining "What is referral marketing?". Response from readers was so positive that Brenda has committed to four articles that describe details on each of the steps required to establish a referral marketing system.
In the first of four articles, Brenda explains that defining your target referral sources means thinking through who (clients, partners, etc) could be your best source of referrals.
Read the article Anybody is Not Your Somebody...
|
Bring Your Own Lunch
Wednesday, June 17th, 12:00 - 1:00pm,
Calgary Technologies Inc., 3553 31 St. NW
|
"GETTING UNSTUCK: Re-energizing your leadership"There are many
situations where - despite our best leadership efforts - ideas, relationships,
or jobs become 'stuck'. This session explores the factors that cause such
efforts to become stuck and what can be done to get unstuck. Designed around
innovative creative processes and leadership concepts, this session will provide
participants with practical but forward-thinking strategies for encouraging
fresh leadership and innovation. Warren Woyuck, of the Banff Centre, is an MBA graduate with extensive knowledge of business disciplines, including
consulting, finance, project management, marketing, and strategic management. As always, without fee or advance registration, join Warren at CTI for Lunch & Learn...
|
Marketing Optics Cloak Reality
by Barry Siskind
|
Trade show expenditures are sometimes cut because they appear to not have produced the desired outcomes. A bad optic!
Yet, simple statistics can prove the clear value of maintaining an exhibit program and leveraging the positive reality maintaining, if not growing face-to-face marketing in challenging times.
Barry Siskind, trade show marketing guru and member of the Strategico Marketing Group, recently wrote an article speaking to optics vs. realities.
In Marketing Optics Can Cloak Reality, Barry shares his insight on the risk of deciding with optics.
|
|
Are you answering the so what?
Sharon Edwards, member of Strategico, draws on 25 years of experience as an international award winning journalist and broadcaster to show executives how to harness the power of their expertise and combine it with effective communication skills. In Sharon's recent article, she shares the importance of answering the "so what" in every influential communication. In her humble, yet relevant opinion, if even I person walks away from your meeting feeling that this question was not answered, you can do better! Read Sharons' article "Are you answering the so what?"...
|
Take time to play
Canadian Marketing Association
Annual Golf Tourney, Silver Tip Golf Club
June 24, 2009
|
For the 19th year, the Calgary Chapter of the Canadian Marketing Association is holding their annual tournament at Silver Tip in Canmore.
If you've never been, this is the year to try. A veritable who's who of the Calgary sales and marketing community will network, have great fun, raise money for a worthy cause, buy interesting stuff at a silent auction, oh, did I mention, play a round of golf at God's gift to Alberta.
Strategico newsletter readers are eligible for a discounted price of $399, versus the non CMA member price of $500. Just indicate "Strategico" membership on the registration form.
|
|
|
Appreciate the Art of Sales
Friday June 12th, Epcor Centre, Jack Singer Concert Hall
|
Friday, June 12th the newest event features: - Michael Port, Sales Strategy & Innovation
- Jeffrey Gitomer, Customer Loyalty
- June Morgenstern, Time Management
- Jim Fannin, Peak Performance
Strategico is once again proudly sponsoring the event. We're contributing an article for the event magazine, offering a preferred discount of $249 vs. the regular $399 just for saying "Strategico" when you register. At noon, June 11th complimentary seats will be given away for simply identifying yourself in a Take Action.Visit The Art of Sales event site for more information... |
|
What do your customers think?
When generating new sales is harder, knowing what your existing customers are thinking about your organization and your offerings is more important than ever!
Some essential questions about current customer satisfaction may be just the right thing to do in a sluggish economy.
Sandor Kiss, Principal of Team Think, shares his insight on the benefit of asking your customers questions now.
Read Sandor's What are your customers thinking article....
|
Members in the News
|
 Nancy Lowery is hosting a special "Horse Smart for Business" workshop for Strategico Members on June 11th. The outcome she knows will be a group of professionals ready to refer clients to learning leadership from horses.
 Brian Pleet was interviewed recently regarding his case study for Redwood Technologies, momemtum product. The resuling article was published by IT Business.ca
 Currently ranked #1 of 3,910,000 mentions of "Strategico" on Google is nothing less than the Strategico Marketing Group.
|
|
The Future of Nuclear Power in Alberta
Wednesday, June 17th, 5:00 - 8:30 pm ,
Calgary Technologies
3553 - 31st Street NW
The Calgary
Council for Advanced Technology is presenting during a picnic style event an entertaining and informative
evening event on The Future Nuclear Power in the oil sands.
The
concept of using a nuclear power station to support development of the oil sands
in Alberta has become an increasingly hot topic. Several groups are now
preparing proposals; however, it is uncertain if these proposals will ever be
approved and the reactors actually built.
Dr. Duane Bratt, has studied the nuclear industry in Canada for many years and
will share his insights on this controversial issue with us. Dr. Bratt teaches
political science and public policy at Mount Royal College and has published
extensively on nuclear power in Canada. He is also a frequent contributor to TV
and radio, including appearances on City TV's Breakfast Television.
|
Blog for marketing
dummies
|
The good people at Anduro Marketing, including Strategico Member, Jeff Nelson, dedicate time and effort to maintaining a blog specific to the marketing professional.
If you don't, but need to, know about content networks, Google Analytics, search engine optimization, and more, this is the blog to watch. Regular posts will keep you current on how internet developments can impact marketing.
|
 |
Recession, what recession?
 In Montebello, Quebec this May, Brian Pleet was invited to help Value Added Resellers improve their business.
The ChannelNext event audience was looking for ways to get marketing and sales to work together in challenging times. A 4 minute video summary of his three main points to deny the so-called recession is now available on the eCNTV web site.
Watch Brian in the short video ...
|
|
