Bring Your Own Lunch
Wednesday, April 29th, 11:30am - 1:00pm,
Calgary Technologies Inc., 3553 31 St. NW
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The world of selling is under siege! What can start-up and established companies do when transactional sales are moving to extranets? Larger companies are dramatically reducing the number of suppliers? Influencers and decision makers are better educated and demonstrate strong loyalty to incumbent suppliers? Competitors are more aggressive, discounting more readily and promising more than they can deliver?
Over lunch, Brian Pleet, President of Strategico, will deliver an educational
and entertaining presentation which helps attendees: - Assess their own capability against the most common
barriers to sales effectiveness
- Reinforce their commitment to a consultative approach to
sales
- Understand how "best practices" are applied by successful
selling organizations
- Prioritize actions to improve their individual and
organizational sales effectiveness
Without fee or advance registration, join Brian at CTI for Lunch & Learn... |
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Is it time for eLearning?
Bruce Nagy, Creative Director of CVC Communications has been utilizing some of the most sophisticated new multi-media technology to help companies with an age old problem, how to learn.
In a recent case study, Bruce shares the approach taken by a lease-to-own electronics and furniture retailer facing the need to improve their customer experience.
Read the full case study "eLearning's Time to Shine"...
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Trade Show Survival Tips
by Barry Siskind
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Trade shows are the second largest marketing expenditure, second only to salaries. In challenging times, how do you best manage your expenditures?
Barry Siskind, trade show marketing guru and member of the Strategico Marketing Group, recently moderated a panel discussion on how to ride out the economic uncertainty.
In Trade Show Survival Tips, Barry shares five ideas on how to survive with a trade show plan intact.
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Expand Your Reach
April 29th, 9:00 am -5:30 pm, River Cree Resort & Casino, Edmonton
Expand your small or medium-sized company into new domestic &
international markets. Attend a dynamic 1-day forum with two captivating keynote speakers: Andrea Mandel-Campbell, anchor at CTV's Business News Network and author of the celebrated book, Why Mexicans Don't Drink Molson; Barry Siskind, best-selling author of business books: The Successful
Exhibitor, The Power of Exhibit Marketing, Making Contact, Bumblebees
Can't Fly, Eagles Must Soar, and his latest book Powerful Exhibit
Marketing.
This forum will help you gain a competitive edge with:
- Your Guides to International Markets: Regional Overviews
- Hot Opportunities: Markets in Your Backyard
- Product Development, Marketing & Business Development: Strategy & Execution
- Selling to Governments: Navigate the System
- Crossing Borders: Export Planning
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Motivational Breakfast
Wednesday, May 13th,
7:15 - 9:00am
Blackfoot Inn,
5940 Blackfoot Trail SE
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There's a new group in town, the Calgary Sales Professionals (CSP). It's dedicated to promoting
professionalism in the sales industry and to providing value by offering learning and networking opportunities. CSP holds a
"Monthly Vitamin" on the second Wednesday of every month.
This month, Faith Wood, of Inspiring Minds Consulting, will address "From Motivation to Actualization". Faith is a dynamic speaker and trainer who
specializes in helping people discover the power of their own minds.
Faith will help you:
- Understand & normalize the true nature of motivation
- Unearth the motivation saboteurs in your life and in your business
- Discover at least 3 ways to tap into a more action oriented state of mind designed to ensure you succeed.
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The Future of Education
Wednesday, May 21st, 7:30 am - 9:00am ,
Alberta Research Council, 3608
- 33 St NW
The Calgary
Council for Advanced Technology is presenting an entertaining and informative
evening event on The Future Education.
More
and more educational institutions are offering online or blended programs to
accomodate the changing needs of today's students. Because these programs reach
new student markets, the educational institutions receive the benefit of
increased revenue and viability.
However, online education also faces numerous
challenges such as high attrition rates due to the lack of personal interaction
and support, and competition from other institutions offering similar
programs.
Cathy Faber, Director of Curriculum & Learning Technologies at the Calgary
Board of Education, will discuss the future of online education in a global
society.
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"No comment"
You may think 'No comment' is an easy and quick strategy to deflect and protect
your organization from damaging media questions and coverage. But that's when
the real trouble often begins.
Mark Campbell, Principal of Words Worth Communications, shares his insight on a technique used far to often, often to the demise of the user.
Read the complete "No Comment" article....
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Time for a sales coach?
Consultative Sales - Coaching Series
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4 Friday mornings
beginning May 1st, 7:30 am - 10:00 am
Strategico's popular
Consultative Sales - Coaching Series is delivered in four weekly, schedule-friendly
breakfast sessions (breakfast included).
Each of the weekly modules builds confidence with the four critical elements that support effective consultative sales; value, process, skills and approach. Brian Pleet challenges participants to examine their current practice, consider new techniques, then practice and perfect within their own environment.
"This was a rewarding course, and would recommend it to all levels of a sales team. If I were to sum it up in one word, this course if about Communication. How to Communicate, What to Communicate and When to Communicate it. "
- Shawna Guiltner, President, NGC Product Solutions
Review the coaching series program and registration...
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The Art of Sales
Friday June 12th, Epcor Centre, Jack Singer Concert Hall
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In September last year over 1,300 sales professionals participated in Calgary's first "Art of Sales" event. Many Strategico newsletter readers came away having progressed on their journey to improve their own marketing and sales effectiveness. If you're curious, review the excellent notes captured by Andy Crysdale. Reserve June 12, 2009 for the newest version featuring: - Michael Port, Sales Strategy & Innovation
- Jeffrey Gitomer, Customer Loyalty
- June Morgenstern, Time Management
- Herb Cohen, Negotiations
- Jim Fannin, Peak Performance
Strategico is once again proudly sponsoring the event. We're contributing an article for the event magazine, offering a preferred discount of $249 vs. the regular $399 and will draw on June 1st for several complimentary seats from readers who enter "Art of Sales" in the YOUR COMMENT OR QUESTION field in a Take Action. Visit The Art of Sales event site for more information... |
Members in the News
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 Nancy Lowery is heading to Chicago to speak at the Leadership Forum on "Leadership Learning: From Horse Sense to People Smarts"
 Brian Pleet is off to Montreal to deliver the "Selling Marketing Research" workshop at the Market Research and Intelligence Association (MRIA) annual convention. Then on to Boston for Sales & Marketing Executives International (SMEI) to deliver "Marketing vs. Sales: The Great Divide"
Harald Horgen, President of The York Group, was quoted in the Winnipeg Free Press for "Going International in a Troubled Economy"
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Nancy Lowery
Member
You've seen Nancy's contributions many times over the last year within this newsletter, always with a horse by her side on in her face.
Nancy know a lot about leadership. As Founder of The Natural Leader, she offers programs using the metaphor of the
relationship between horse and handler to illustrate the need for trust
and clear expectations for effective leadership and team collaboration. We're delighted and honored to welcome Nancy as a Strategico Member. Read more about Nancy... |
The Business of Performance
Canadian Sports Centre
Friday, May 15th, 8:30am - 4:00 pm
Kahanoff Conference Centre, Calgary
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 You're invited to attend a one-day seminar that will help you achieve world-class
business performance. You'll benefit from the same experts who carefully
guide Canada's athletes towards the Olympic podium. They'll share how to pursue world-leading performance targets
and a systemic approach which involves
great leadership, team work, expertise and attitude. Newsletter readers can register for this thought provoking workshop at 10% off the $349 fee by calling Netty at (403)282-6972. One lucky reader will be Strategico's guest simply by entering "world class" in the YOUR COMMENT OR QUESTION field of a Take Action. More event information and event registration... |
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