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Events
Get yourself connected
WiTec Connections Conference, April 15th -18th, Banff Springs Hotel
WiTec ConnectionsWiTec Connections is the must attend networking conference in Western Canada for professionals responsible for building, selling and implementing wireless technologies and business solutions.

The three keynote speakers are:
Strategico subscribers can take advantage of a $50 discount from the regular conference fee if they register (code: 270791). In addition, 3 guests of the Banff Springs Hotel will receive a gift certificate for one night's stay at any Fairmont hotel worldwide.

Register now at the WiTec Connections site...
Articles
Selling in a recession
Top 5 Tips

Selling in a Recession

Lisa Dennis, member of Strategico,
recently moderated a panel discussion for the Boston Chapter of Sales & Marketing Executives International.

Three panelists: a Sales Executive from One Communications, a Partner from Customer Centric Selling, and a Vice President from Forbes Consulting talking about the impact of the recession on the selling process.

As a marketer and seller, the topic is a hot one both personally and with all of her clients.  Lisa shares a few take-aways in her article "Top 5 Tips for Selling in a Recession"...
Events
Time for a sales coach?
Consultative Sales - Coaching Series

Coach 4 Friday mornings
beginning May 1st, 7:30 am - 10:00 am


Strategico's popular Consultative Sales - Coaching Series is delivered in four weekly, schedule-friendly breakfast sessions (breakfast included). 

Each of the four modules builds your confidence with the four critical elements that support consultative sales; value, process, skills and approach. Brian Pleet coaches participants to examine their current practice, consider  new techniques, then practice and perfect within their own environment.

"This was a rewarding course, and would recommend it to all levels of a sales team. If I were to sum it up in one word, this course if about Communication. How to Communicate, What to Communicate and When to Communicate it. "
- Shawna Guiltner, President, NGC Product Solutions

Review the coaching series program and registration..
Articles
Contacting trade show leads
by Barry Siskind
Trade Show Floor

After exhibiting at a trade show you come back to the office with lots of leads. You know you should tend to them quickly but are not sure of the best method.

Barry Siskind, trade show marketing guru and member of the Strategico Marketing Group, reminds us that the best way to contact leads is determined before they leave your booth.

In  The Best Way to Contact Leads, Barry shares two simple steps to leverage the results from your trade show investment.
Events
Corporate Sales Challenge
Wednesday, April 22nd, 2009
11:30 am - 7:00 pm
Calgary Soccer Centre,
7000 48 Street SE Calgary


Whether you're new to sales, a sales veteran or an entrepreneur, the Corporate Sales Challenge will bring out your very best in a fun, enlightening, and non-threatening manner.
 
During one action-packed afternoon, 10 of North America's top selling experts will help you hone your sales skills while you're challenged in the following areas:
  • Closing
  • Qualifying
  • Cold Calling
  • Prospecting
  • Negotiating
  • Relationship Selling
Strategico newsletter readers are entitled to a $10 discount off the $99 fee by using the discount code "Strategico".

Visit the Corporate Sales Challenge registration site...
Events
Leading through change
Nancy Lowery
Wednesday, April 8th,
11:30am - 1:00pm,
Calgary Technologies Inc.,
3553 31 St. NW, Calgary



A horse can figure you out in about 30 seconds, so can people. The difference is the horse will let you know what he thinks.

Developing an awareness of self and others through the well established practices and principles is good for both the teams you work with and the clients you serve.

Nancy Lowery, member of the Strategico Marketing Group, has been offering leadership programs from a different perspective since 2004. Using the models offered by The Leadership Challenge, Nancy's company, The Natural Leader,  partners people with horses to experience the five practices and ten principles of leadership in practical and transferable terms.

Join Nancy at CTI for Lunch & Learn...
Articles
Don't be boring:
Leveraging Social Media to Market Your Business

Boring

Stuart Crawford, understands how to apply information technology to address business challenges.... he does that every day.

Stuart has become a guru in another exploding tool from the information technology bin...social media. Recently, he published a short, but useful article which helps us understand how social media can be leveraged to market your business.

Stuart identifies that the number one sin to avoid is being boring followed closely by not "selling" .

Read the full EzineArticle....
Events
Get tons of free publicity
April 18, 8:00 am -5:00 pm, Delta Calgary South, 135 Southland Drive SE
Shawne Duperon













Using free publicity, marketing tactics, print strategies, and newsroom relationship building techniques Shawne Duperon will unveil the critical steps that must be put in place to boost your free publicity marketing efforts. After participating in this one-day workshop, you'll create access to media like before. 

Strategico newsletter readers can register for the workshop with a $25 discount using the discount code of "strategico" at the event registration site.
Members in the News
Rob SchmidtRob Schmidt was recently recognized in the National Post article "An Opportunity to Grab Uncontested Market Share"
which describes how one client utilized a Blue Ocean Strategy.


Brenda MahoneyBrenda  Mahoney was selected to join the impressive cast of North American experts for the Calgary Corporate Sales Challenge  on April 22nd, 2009.


SMG
Strategico was recognized by Constant Contact, the largest provider of email marketing software for positive use of
permission-based email marketing.
Events
The Future of Health Care
Wednesday, April 15th, 2009
7:30 am - 9:00 am
Calgary Council for Advanced Technology
Ward at 21st Century

The Calgary Council for Advanced Technology is presenting an entertaining and informative evening event on The Future of Healthcare.
 
If you have an interest in medical imaging, data visualization, technology commercialization, or the future of cancer, stroke and multiple sclerosis treatment, this is an event not to be missed.

Dr. Ross Mitchell, Associate Professor in the Departments of Radiology and Clinical Neurosciences at the University of Calgary and the Founding Scientist and Chief Scientific Advisor of Calgary Scientific Inc., is on the cutting-edge advancements in Medical Imaging Technology.

More information at the CCAT registration site...
Events
The Art of Sales
Reserve the day: Friday June 12th
Calendar 









Last September, over 1,300 Calgarians participated in the first "Art of Sales" Calgary event.  Many Strategico newsletter readers came away from the day having progressed on their constant journey to improve marketing and sales effectiveness. If you're curious, review the excellent notes captured by Andy Crysdale.

Reserve  June 12th for the newest version featuring:
  • Michael Port, Sales Strategy & Innovation
  • Jeffrey Gitomer, Customer Loyalty
  • June Morgenstern, Time Management
  • Herb Cohen, Negotiations
  • Jim Fannin, Peak Performance
Strategico is once again sponsoring the event by contributing an article for the magazine, offering a preferred discount for newsletter readers and holding a draw for one of several complimentary seats.

Details to follow shortly, or visit The Art of Sales event site.
Events
The Business of Performance
Canadian Sports Centre
Friday, May 15th, 8:30am - 4:00 pm
Kahanoff Conference Centre, Calgary

Business of Performance

You're invited to attend a one-day seminar that  will help you achieve world-class business performance.

You'll benefit from the same experts who carefully guide Canada's athletes towards the Olympic podium.  They'll share how to pursue world-leading performance targets and a systemic approach which involves great leadership, team work, expertise and attitude.

Strategico newsletter readers can register for this thought provoking workshop at 10% off the $299 early bird fee ($349 after April 15th) by calling Netty at (403)282-6972.  One lucky newsletter recipient will be Strategico's guest simply by clicking here and identifying yourself.

More event information and event registration...