How well connected are you?
WiTec Connections Conference, April 15 -18th, Banff
|
The WiTec
Connections 2009 will help you discover commercialization
secrets from the masters, as well as find new customers and
partnership opportunities.
The three keynote speakers are:
Plus there many other incredible speakers and panelists, including Harald Horgen, President of The York Group, who will address ways to recruit and leverage distribution channels around the world .
Strategico subscribers can take advantage of a $50 discount from the regular conference fee if they register (code: 270791) before March 13th. In addition, 3 guests of the Banff Springs Hotel will receive a gift certificate for one night's stay at any Fairmont hotel worldwide.
Consider joining us by visiting the WiTec Connections site.
|
Are you communicating your value?
Consultative Sales - Coaching Series
|
4 Friday mornings
beginning May 1st, 7:30 - 10:00 AM
Are you always busy, but not as productive as you need to be? Do you need to hone your ability to quickly communicate your "value" without sounding like a pitch? Do you approach each new prospect in a way that engages them in your quest to become a trusted advisor?
Strategico's popular
Consultative Sales - Coaching Series is delivered in four weekly, schedule-friendly
breakfast sessions (breakfast included).
"This was a rewarding course, and would recommend it to all levels of a sales team. If I were to sum it up in one word, this course if about Communication. How to Communicate, What to Communicate and When to Communicate it. "
- Shawna Guiltner, President, NGC Product Solutions
Review the coaching series program and registration..
|
|
The Future of Gaming
Wednesday, March18th, 2009
5:00 pm -7:00 pm
Scurfield Hall, University of Calgary
The Calgary
Council for Advanced Technology is presenting an entertaining and informative
evening event on The Future of Gaming -- Opportunities in the So-called
"Recession Proof" Industry. Come out to
hear
share their thoughts on the trends, opportunities, and
challenges facing this exciting industry.
|
|
|
 |
Which half is working for you?
 John Wanamaker, 1838-1922, is attributed the quote "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
If only John lived to see the Internet world! Unfortunately when it comes to
investing in advertising and marketing campaigns most of us are still making decisions
based on blind faith.
Riskonnect, Inc., a Georgia based software developer, needed to improve its ability to execute measure and automate its marketing programs because their manual system was not working. A recent case study for Active Conversion summarizes how marketing automation ensured that advertising dollars are spent wisely.
Read There is a New Tool in the Promotions Tool Box....
|
Members In the News
|
Craig Elias contributed ton Karl Goldfield's "Sales Evangelist TV"
Barry Siskind contributed and article to Entreprise Toronto on how to "Meet the Media" at tradeshows.
Alli Marshallparticipated as a panelist at a Powerhouse XChange Town Hall Meeting for Entrepreneurs.
Brian Pleet was featured in a case study written for Redwood Technologies which was published on Semantic Universe
|
Games People Play
(at your trade show booth)
by Barry Siskind
|
Visitors at a trade show quickly learn that there is
simply too much information and too little time to absorb it all. Often what peaks their interest is an
exhibitor who moves away from pure information and gives this tired visitor a
break by offering them some entertainment.
Barry Siskind, trade show marketing guru and member of the Strategico Marketing Group believes that games have real value at a trade show. But there are things to avoid.
In Games in a Trade Show Booth, Barry shares six hints on how to use games for your profit.
|
Are you asking your customers the right things?
Canadian Marketing Association Luncheon
|
 Wednesday, March 25th, 11:30-1:00 pm
Palliser Hotel"The World's Most Admired Software Company" according to Fortune Magazine must be doing something right, Intuit's strategic and clear focus on customer satisfaction led them to realize measurement could be boiled down to a single
question: Would you recommend this product or company to a friend?. Gene Lewis, Director - Sales & Marketing, General Manager - Canada Tax will reveal the highlights and lowlights of Intuit's customer
satisfaction journey, and explain how Net Promoter has helped the company learn
from its mistakes, think smart and move fast. More about CMA event registration....
|
|
